Buzz Marketing for Technology

MARCH 2, 2010

You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it this is the basis for all your online activity. Related posts: B2B Marketing Content: Lure or Lasso? Email this to a friend?

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B2B Engagement Marketing Sentiment 206

Keyhole.co

MARCH 9, 2023

Keyhole offers campaign monitoring, influencer tracking, brand mention monitoring, and powerful competitor research tools that make it easy to benchmark your campaigns against your competitors’. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

agora pulse

NOVEMBER 10, 2020

With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. With Audience Insights, you can identify influencers, research customers, create highly targeted segments, and integrate the data into your social media strategy. BrandMentions. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Check out HubSpot Academy’s free Social Media Marketing Certification and equip yourself with the knowledge and tools needed to build a social media strategy for your business. Here are 9 of the best Facebook groups HubSpot has seen.

Engagement 156

Engagement Social Media How To Hubspot 156

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

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Reputation Brands Construction How To 59

Oktopost

DECEMBER 5, 2022

According to HubSpot , around 16% of an average website’s traffic comes from social media. While you’re trying to increase the number of exposure and backlinks you receive from social media, expand your outreach from bloggers to social media influencers. That number is likely to be much higher for B2B influencers.

SEO 115

SEO Social Media Reputation Real Estate 115

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

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B2B Adwords ROI Hubspot 100

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. What’s the true ROI?

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LinkedIn Tips Skills URL 113

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Build relationships.

Social Media 176

Social Media B2B Exercises Hubspot 176

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Earlier this year, Sprout announced a new integration with Microsoft Dynamics 365 which complements our existing suite of CRM and help desk integrations including Salesforce, HubSpot and Zendesk.

Reddit 103

Reddit Hubspot Reputation API 103

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Influencer sponsorships and paid advertising. Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. . Slideshares. and more.

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Comparison SEO Curation Domain Name 145

Keyhole.co

NOVEMBER 29, 2023

After surveying 1200+ marketers, Hubspot says this: 6-9 p.m. Influencers Tab : To help you better analyze the impact that influencers and collaborators bring to your channel, you can use influencer-tracking tools. She likes researching topics related to B2B and SaaS. to 6:00 p.m. to 11:00 a.m. and 3- 6 p.m.

YouTube 59

YouTube Analytics Engagement Analysis 59

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Failing to plan. Otherwise, you’re flailing. Using social media as a direct response vehicle. Except in rare cases (e.g.,

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Social Media Sysomos Case Study B2B 193

Webbiquity SMM

AUGUST 23, 2010

My own thoughts (for what they’re worth) on the matter are that: • It’s challenging to measure the true ROI of social media activities with any precision because social media is as much (if not more) about influence than direct action. CEOs Love Pie: The B2B Social Media Case Study, Part 2 by iMedia Connection. Tweet This!

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ROI Social Media Vocus Metrics 193

Webbiquity SMM

NOVEMBER 12, 2012

In the words of HubSpot co-founder and CEO Brian Halligan, inbound marketing is “where you help yourself ‘get found’ by people already learning about and shopping in your industry. Inbound Marketing. WPO, in contrast, has a broader focus on earned content (e.g. Internet Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Writtent Blog

APRIL 2, 2014

Documentary filmmaker Morgan Spurlock, famous for the film Supersize Me , discusses the ideas of sponsored content and digital influencers in this Ted Talk. The Grande Guide to B2B Content Marketing. 11 Examples of B2B Content Marketing. Image credit: HubSpot. Image credit: GRADYCARTER. How to Get Your Ideas to Spread.

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Resources Content Case Study eBook 99

Keyhole.co

JUNE 9, 2023

For example, B2B companies may see better engagement rates during work hours, while B2C companies may see better engagement on weekends. Hubspot did a survey with over 1000 social media marketers. Know your most engaging post type from Keyhole 3. Industry standards The industry you’re in can also impact the best time to post.

Facebook 52

Facebook Guidelines Activities Feed 52

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Social Media Strategies Summit

NOVEMBER 18, 2022

Identify ways to leverage influencers and thought leaders on social media effectively. LinkedIn is the only B2B-dedicated platform in our roundup. Regarding B2B lead generation, LinkedIn is in a class of its own. An estimated 80% of B2B marketing leads from social media come via the platform. Set LinkedIn Marketing Goals.

Social Media 241

Social Media Strategy Influencer LinkedIn 241

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. The value of a social audience lies in their influence, their receptivity, and the results they drive for brands. B2B success is marked by how strong and authentically connected your employee network is.

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Hubspot B2B Team Conversation 68

Buffer Social

FEBRUARY 21, 2018

This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. HubSpot’s LinkedIn Group is about inbound marketing; Content Marketing Institute’s LinkedIn Group is about content marketing. Invite your connections and grow your group.

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Groups Groups LinkedIn Template 109

Buffer Social

AUGUST 23, 2018

In the long-term, LinkedIn marketing will be a game-changer for businesses and brands in the B2B space. 20+ Key Social Demographic Facts, Facebook Q1 Earnings Report is Here, What Elon Musk Taught the Co-Founder of HubSpot, & More! Here are 5 tips to put your business of the forefront of this trend. – iTunes.

LinkedIn 104

LinkedIn Company Tips RSS 104

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Here are 20 ideas. Promote white papers / eBooks / reports for lead generation.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Writtent Blog

SEPTEMBER 3, 2013

There was an audible gasp when HubSpot Co-Founder and CTO Dharmesh Shah opened his keynote presentation with a slide that read “inbound marketing is not the answer.” HubSpot software isn’t closing their doors, and to be clear, inbound marketing still works. Inbound Marketing Is Not the Answer. However, it’s not the complete answer.

Conference 72

Conference Marketing Hubspot Metrics 72

Writtent Blog

JULY 10, 2013

Source: HubSpot ). 41% of B2B buyers access content marketing through a smartphone. 39% of retail shopping experiences that didn’t result in a purchase were influenced by mobile research. Email marketing, particularly in the B2B realm, used to be heavily restricted by business hours. There are 6.8 Source: UberFlip ).

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Statistics Mobile comScore Marketing 108

Convince & Convert

FEBRUARY 1, 2016

Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Hubspot has an incredibly useful tool, aptly named Make My Persona , for naming and presenting data on potential buyers. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Social Selling Masters

MAY 30, 2016

Just recently, Content Marketing Institute’s 6th annual B2B content marketing research indicates that: LinkedIn is the social media platform of choice for 94% of organizations when it comes to distributing content. LinkedIn is ranked the highest by B2B marketers in terms of effectivity: 66% versus last year’s rating of 65%.

LinkedIn 40

LinkedIn Groups Groups Industry 40

Buffer Social

NOVEMBER 30, 2016

Identifying influencers and content curation possibilities. Offered by : HubSpot. Created by : HubSpot. About this course: HubSpot’s Inbound Marketing Certification is full of super actionable, hands-on learning material that allows marketers to take their general inbound marketing know-how to the next level.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 27, 2018

It remains possibly the best network for sharing breaking news, and is among the leading of traffic for many B2B blogs. Any successful B2B social media marketing strategy will necessarily involve multiple social networks, taking advantage of the unique characteristics and ambiance of each. Instagram is popular with influencers.

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LinkedIn Instagram Hubspot Twitter 183

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. How can B2B organizations, marketers and sales professionals adjust to, and thrive in, this new environment? B2B Marketing Trends, Tips and Strategies.

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B2B Strategy Marketing Buy 190

Writtent Blog

JULY 17, 2013

More technically, they’re “an example of the real person you need to influence, crafted from specialized interviews you conduct with actual buyers,” in the words of Adele Revella , a leading expert on the topic. If you’re a B2B company, how big are the companies you’re trying to acquire? Demographics or Firmographics.

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Sample Samples Research Company 99

Buffer Social

JUNE 16, 2016

Chelsea Hunersen , HubSpot – Creating a great content plan for the rest of June (a.k.a. We’re excited to be working with Chelsea and the Hubspot team on a Social Media Master Class to explore we’re they’re thinking about social media marketing in 2016, 2017, and beyond. the end of Q2).

Social Media 40

Social Media Social Media Management Marketing Project 40

Sprout Social

DECEMBER 20, 2023

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. Source: Buffer) 4.

HootSuite 109

HootSuite Brands Price Collaboration 109

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( For online merchants, the average order value influenced by social media last year was $143.46.

Statistics 50

Statistics Social Media B2B Hubspot 50