Waxing UnLyrical

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Offer consumable content …. Consumable content means a quick, fun message that is easy to engage with or respond to.

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How to Cut Through Social Media Hype with Simple Math

Waxing UnLyrical

Cartoon: HubSpot via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? It is really easy to do some math to get through the numbers.