Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

B2B 84

B2B Metrics Engagement Data 84

Pam Moore

SEPTEMBER 18, 2017

Register for my free webinar “Content that Converts” . It's easy to sit on Facebook, Periscope and Instagram live streams and listen to people teach you how to do brand storytelling and hustle 24/7. Do you know how your content directly supports your business goals? Want to learn how we do it? Time: 2pm et .

Content 162

Content Training How To ROI 162

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. Register for webinar now-> Register for Webinar. How to gain a competitive edge immediately. How to begin segmenting your audience. How to use buyer personas to ignite your content marketing strategy.

Training 158

Training Marketing Small Business ROI 158

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. Here’s how to adjust your strategy to be successful. Social Advertising and Video.

B2B 136

B2B Social Media Strategy LinkedIn 136

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Oktopost

FEBRUARY 28, 2022

How to Implement an Employer Branding Strategy in 6 Steps. How to Implement an Employer Branding Strategy in 6 Steps. From there, it’s easy to get a sense for how your employees feel and how to move forward in making them happier. In this piece, we’ll cover some basics, and highlight ways to solidify your employer brand.

Company 136

Company B2B Brands How To 136

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

Hashtag 99

Hashtag Analytics LinkedIn Content 99

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

FEBRUARY 10, 2021

One of the biggest challenges B2B marketers face in today’s hyper-connected world is being defeated by marketing fatigue. . However, many B2B marketers are stuck between the old ways of doing things pre- 2020 or they’re too caught up with the latest technology and fall victim to “shiny object syndrome” .

B2B 108

B2B Marketing Apple How To 108

Oktopost

AUGUST 24, 2021

B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?

B2B 118

B2B Eventful Marketing Conference 118

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. How can you build a video marketing program?

B2B 89

B2B Video Marketing Module 89

Webbiquity SMM

SEPTEMBER 26, 2017

You have to know how to generate leads and work them. Add Webinars. Webinars can be a powerful tool to generate new leads and keep them engaged with your company. Author and entrepreneur Neil Patel brought in 518,399 visitors and 16,394 leads by offering webinars. LinkedIn is an excellent platform to generate B2B leads.

LinkedIn 186

LinkedIn How To CPA B2B 186

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Don’t think B2B social media marketing is worth it?

B2B 98

B2B Social Media Tools Tips 98

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

JANUARY 10, 2022

Jen helps uncover why it’s crucial to have a social strategy, why brands don’t need a crazy active presence on every social network, and how to break through the social media noise to reach your customers and buyers. Unleash Your Inner Artist. Behind the Post is a podcast by Social Media Managers, for Social Media Managers.

Social Media 158

Social Media B2B Social Media Management Hosting 158

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 136

Examples B2B ROI Analytics 136

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. How to use LinkedIn for business? How to use LinkedIn for business? In this guide we discuss: What is LinkedIn marketing?

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Oktopost

OCTOBER 30, 2023

For this reason, utilizing intent data has become a pivotal strategy for B2B revenue teams, as more of their budgets become dedicated to generating new business. Despite its substantial potential for increasing closed-won opportunities, B2B revenue organizations often overlook one critical source of intent data : social media.

Data 124

Data B2B Notification Team 124

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to make sure you are not seen as self serving and bragging about yourself 24/7. How to establish thought leadership by serving your audience true value consistently. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries.

Case Study 60

Case Study Tips Metrics Education 60

Convince & Convert

APRIL 25, 2016

Following up on last week’s post covering my most important lessons for attracting your webinar audience , let’s now pivot and focus on how to keep them engaged once they show up live as an attendee at your webinar. Next week, my final post will cover how to convert your audiences to become your customers.

Engagement 60

Engagement Case Study Tips Discount 60

Pam Moore

AUGUST 7, 2018

We work in both B2B and B2c and have found the challenges though different are often the same. We all have the same challenges with how to allocate media spend, a crowded noisy social web, far too many trends and changes to keep track of and the list goes on. How to Subscribe to Social Zoom Factor Podcast . Webinar Details: .

Social Media 149

Social Media Training Startup Social Networking 149

agora pulse

MARCH 1, 2021

How many followers do you have on Twitter? Before we dive straight in, let’s begin with a few basics… To know how to generate leads for your business, we first need to establish what a lead is and why they’re such important things to generate. But how do you generate them? How to Generate Leads. Interested?

How To 174

How To Hashtag LinkedIn Newsletter 174

Convince & Convert

OCTOBER 23, 2011

On Thursday October 27, join me and my friends at Argyle Social for a valuable (yet free) Webinar that puts some of the big questions about social media timing under the experimental microscope. Sometimes, like in this case, despite how hard we look for it the answer we seek just isn’t there. (at least on weekdays).

B2B 117

B2B Patterns Statistics Analysis 117

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales.

B2B 101

B2B How To Technorati Case Study 101

Oktopost

OCTOBER 8, 2023

The impact of the economy has slowed down the pace of B2B sales, leaving sales teams wondering how to meet their KPIs. Social selling is vital in today’s B2B sales landscape, with social media platforms, notably LinkedIn, playing a pivotal role in buyers’ product research and decision-making.

B2B 131

B2B Education Meeting Engagement 131

Hootsuite

AUGUST 24, 2023

Here’s how to create LinkedIn carousel document posts and ads that get you noticed. How to post a carousel on LinkedIn In case you skipped ahead, native image and video carousels on LinkedIn are gone. Here’s how to make them: 1. Once you have a Company Page, here’s how to create a carousel ad: 1. It’s science.

LinkedIn 89

LinkedIn Engagement How To HootSuite 89

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Run events like webinars to increase brand awareness. Learning how to start a social media marketing agency won’t happen overnight. Check out our guide on creative hiring post examples to learn how to set your brand apart in the marketplace.

Social Media 96

Social Media How To Marketing Price 96

Sprout Social

APRIL 26, 2022

and how to get started. Looking for some must-follow B2B startup CEOs. How to build an executive communications plan. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. What is executive communication?

Strategy 85

Strategy How To Training ROI 85

Rebekah Radice

JANUARY 9, 2017

How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. Here’s how to do that… Generate Content Ideas With Analytics. Checklists / How-to’s. Now, determine how that will support your content goals. Webinars (Live and Recorded).

Template 131

Template Templates Social Media Strategy 131

Hootsuite

JUNE 17, 2020

There are LinkedIn marketing tools available for every business size and type, from small to large and B2B to B2C. This guide will show you how to use LinkedIn for business, equip you with the best tools, and help you get the most out of your LinkedIn marketing strategy. How to use LinkedIn for Business. Create a LinkedIn Page.

LinkedIn 145

LinkedIn HootSuite How To Marketing 145

Hootsuite

FEBRUARY 18, 2020

For everyone else, this article offers a refresher and several up-to-date tactics on how to earn more quality leads. Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. How to get more leads on social media. Optimize your profile.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

MAY 5, 2021

Again, the average B2B buyer’s journey is growing longer. How-to videos. E-books, webinars and other lead magnets. Attending a webinar. How to achieve sales and marketing alignment effectively. Prospects and leads alike are interacting with more and more people on the path to purchase. Case studies.

Data 115

Data Marketing How To Collaboration 115