Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?

B2B 122

B2B SEO Travel Hubspot 122

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

B2B 134

B2B SEO YouTube Tools 134

Pam Moore

SEPTEMBER 3, 2020

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. Download my free Buyer Persona Worksheet here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

Template 78

Template Templates Video Avatar 78

Pam Moore

FEBRUARY 21, 2017

We also created and are sharing with you Adobe Photoshop templates for all of the top social networks, also sized perfectly for you to start using today! In 2016 51% of B2B marketers prioritized creating visual content assets as a top priority (Content Marketing Institute). Download the guide now ! The world is going visual! .

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Template Templates Social Media Social Networking 167

Oktopost

OCTOBER 1, 2021

A strong brand identity is a gravitational force that draws interest to your company and influences how people feel about it. Having one is especially important for B2B companies competing for big-ticket clients in competitive fields. DOWNLOAD YOUR FREE BRAND STRATEGY TEMPLATE. Why Your B2B Needs a Brand Strategy.

Template 62

Template Templates Strategy Brands 62

Pam Moore

DECEMBER 7, 2017

How to use our 2018 content marketing editorial calendar template ( download now ). Social savvy marketers know how to leverage content marketing to better inspire, connect with and help their audience achieve their goals. We are excited to announce the availability of our 2017 content marketing editorial calendar template.

Template 167

Template Templates Trends Content 167

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

B2B 98

B2B Social Media Tools Tips 98

Rebekah Radice

JANUARY 9, 2017

[clickfunnels_clickoptin id=”gli2l32o8padlx87″ subdomain=”rebekahradice” placeholder=”Enter Email” button_text=”Grab Your Template!” How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. Quality Isn’t Enough.

Template 131

Template Templates Social Media Strategy 131

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. Have you heard of audience marketing but not sure what it is, how to develop an audience first marketing strategy or how to use it to grow you business? What is a customer profile for b2b.

Template 78

Template Templates How To Training 78

Sprout Social

NOVEMBER 2, 2023

But if you haven’t, then our buyer persona template or Xtensio’s will be useful. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Get started with customer journey map templates Creating a customer journey map doesn’t have to be overwhelming.

Examples 101

Examples Template Templates How To 101

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You might be wondering how to get started, what information to include, and how to get started.

LinkedIn 111

LinkedIn How To Collaboration URL 111

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. How to promote your employee. How to measure engagement on an employee spotlight. How to promote your employee. How to measure engagement on an employee spotlight. Quick Jump.

Social Media 109

Social Media How To B2B LinkedIn 109

Sprout Social

JANUARY 25, 2022

Let’s explore what a customer journey map is and how it can help your brand: What is a customer journey map? How to create your own customer journey map. Get started with customer journey map templates. How to create a customer journey map. Plus, keep reading for examples and templates to get started.

Examples 90

Examples Template Templates How To 90

Rebekah Radice

JANUARY 9, 2017

[clickfunnels_clickoptin id=”gli2l32o8padlx87″ subdomain=”rebekahradice” placeholder=”Enter Email” button_text=”Grab Your Template!” How to Fill Up Your Social Media Calendar [Strategy + Template]. How a Social Media Content Plan Helps You Succeed. Quality Isn’t Enough.

Template 60

Template Templates Social Media Strategy 60

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

Software 107

Software LinkedIn Content management systems How To 107

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. Tie them all together using our intuitive report templates and share insights securely across teams within the organization for faster, smoother collaboration.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Keyhole.co

JANUARY 30, 2024

How to find your target audience Building a thorough knowledge of your target audience takes a lot of time and research. To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

Pam Moore

JUNE 26, 2020

Do you know how to serve your audience them better than competition? Do you know how to speak to them in a language and tone they understand? Do you know how you can help solve their problems? Do you know how you can inspire, empower and delight them? How is your product or service positioned? SoundCloud.

eBook 78

eBook Template Templates B2B 78

Pam Moore

OCTOBER 6, 2016

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to make sure you are not seen as self serving and bragging about yourself 24/7. How to establish thought leadership by serving your audience true value consistently. episode 98).

Social Media 167

Social Media How To B2B Authentication 167

Pam Moore

JULY 22, 2020

Take Action: Download my free Buyer Persona Template here-> Buyer Persona Template Pack (includes editable templates for both B2B and B2C!). Buyer Persona Worksheet (editable templates to clearly define your target customer). How to Subscribe to Social Zoom Factor Podcast . SoundCloud.

Strategy 78

Strategy Template Templates Marketing 78

Oktopost

APRIL 7, 2022

Senior Director, Global Marketing at VISA, Avnita Gulati, talks about Account-based marketing and how to apply it properly with buy-in from the whole team. Watch the recording: Want to hear more from renowned B2B marketing leaders? But how can you take a time-consuming strategy in theory, and scale it sustainably and practically?

B2B 62

B2B Apple Marketing Buy 62

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Send the buyer persona templates I mentioned in Tip #1 to your entire team. Let's make you a winning case study of how to absolutely crush your marketing and sales goals… even in crowded, digital world of noise! In a world of automation and robots… be the HUMAN!

B2B 78

B2B Exercises Remix Team 78

Pam Moore

OCTOBER 20, 2020

However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template.

Research 78

Research Template Templates Training 78

Hootsuite

FEBRUARY 24, 2022

Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform? Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. You’ve come to the right place! Get Started.

Examples 145

Examples Campaign Platform Tips 145

Social Media Strategies Summit

DECEMBER 7, 2018

This is often a discount for e-commerce (10, 15 or even 20% off their first purchase) and gated content for B2B. BONUS TIP : Create a branded hashtag to engage your customers, tell them how to share their content, and make it easy for you to find. Your email template should prominently display both social share and follow icons.

Social Media 106

Social Media UGC Discount Marketing 106

Hootsuite

JANUARY 23, 2024

Especially those focused on B2B sales. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1 For example, tools that route incoming messages to the most appropriate person on your team, or that allow you to save templated responses to common inquiries. 1 Social Media Tool Create.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

NOVEMBER 4, 2022

your new resignation template is here #comedy #jobs @vince.lam. ? This B2B company uses employee advocacy to flood their hiring pipeline with A+ applicants. You just need to know who you want to hire, roughly what they care about, and how to give your teammates shareable posts your target hires connect with. Book your demo now.

Company 103

Company HootSuite How To Meme 103

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. How to get from strategy to plan to execution to measurable results. How to define what success looks like for your business and social media. How to identify and stomp Random Acts of Marketing (RAMs) and social media FAST.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Your audience seems to ignore you no matter what tactics you try.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

SEPTEMBER 26, 2019

This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. How to make sure you are not seen as self serving and bragging about yourself 24/7. How to establish thought leadership by serving your audience true value consistently. SoundCloud.

Brands 60

Brands How To B2B Training 60

Sprout Social

NOVEMBER 21, 2019

Conducting research not only helps you better understand how to sell to customers but also stand out from your competition. In this guide, we break down everything you need to know about market research and how doing your homework can help you grow your business. Figure out how to position your brand.

Research 97

Research How To Marketing Price 97

Pam Moore

DECEMBER 21, 2020

You started your social media plan but gave up as you have no idea how to budget or prioritize. You feel as if you constantly spin your social media wheels with little real business results. You don't know where to start to build your social media plan. Your audience seems to ignore you no matter what tactics you try.

Social Media 78

Social Media Template Templates Marketing 78

Hootsuite

MARCH 15, 2023

In this post, we explain how to stay on the white hat side of the LinkedIn automation equation. Cost: Free We’ve got a full blog post that walks you through the step-by-step details of how to schedule posts on LInkedIn using both of these tools. Here’s a video that explains how to use both of these LinkedIn scheduling tools.

LinkedIn 97

LinkedIn Tools HootSuite Cost 97

Pam Moore

SEPTEMBER 9, 2020

SocialZoomFactor · Sales and Marketing Conversion Funnels – How to Get Started. One of the best ways to attract more of your dream customers and turn them into paying customers is to learn how to create and optimize sales and marketing conversion funnels. What is a Sales and Marketing Conversion Funnel?

Conversation 78

Conversation Template Templates Marketing 78

Hootsuite

JANUARY 10, 2023

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. You know we love a free, template-rich, and intuitive tool! Canva contains a huge library of pre-made templates and images, so it’s easy to create a video with stunning graphics in minutes.

Team 130

Team Tools HootSuite Marketing 130

Pam Moore

MARCH 7, 2023

Related Stories Top 3 Reasons Businesses Fail with Digital Marketing and Social Media Exact Steps to Get Your Digital Marketing Budget Approved and Boss On Board with Your Plan How to Master Client Collaboration and Social Media – The 2021 Guide Your brand is more than just a logo – it's a living, breathing entity with a soul.

Authentication 78

Authentication eBook Brands B2B 78

agora pulse

SEPTEMBER 2, 2020

Here’s a step-by-step guide on how to start a social media marketing agency. . In this article, I’m sharing hacks and advice on how to start your social media marketing agency. How to Manage Your Workday. How to Delight Clients at Your Social Media Marketing Agency. How to Manage Your Workday.

Social Media 148

Social Media Marketing How To Tweetdeck 148