Ari Herzog

NOVEMBER 12, 2012

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. A few email exchanges and a phone conversation later and I was hired. I have a great working relationship with JB and Flex.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. How can an individual or organization most efficiently grow a following there? by B2B Digital Marketing. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Later

JANUARY 6, 2019

Here’s how to find your best time to post on Instagram, plus we break down the best times for each day of the week : When is the Best Time to Post on Instagram? With these changes, your feed will feel more fresh, and you won’t miss the moments you care about,” Instagram wrote in their press release. .

Instagram 111

Instagram Press Release Analytics Activities 111

Webbiquity SMM

NOVEMBER 23, 2010

Just a few of the cool people I likely never would have gotten to know without social media include Jill Konrath , J-P De Clerck , Jennifer Kane , Judy Grundstrom , Alice Elliott , Paul Dunay , Ambal Balakrishnan , Tony Karrer (my partner in the B2B Marketing Zone and Social Media Informer ), the B2BTOTY steering committee or the LeBron team.

Social Media 192

Social Media Committee Press Release Posterous 192

Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 49

Trends Press Release Data Skills 49

Koka Sexton

MARCH 19, 2012

Setup a profile on Twitter and push out feeds, leadgen content and press releases. Regardless if your in a B2C or B2B space, social media can be leveraged for support. Depending on your business, you have to gauge how much of an impact social media will have with your existing customers. Social media as a sales channel.

Press Release 96

Press Release Skills Yammer Social Networking 96

Twist Image

MARCH 11, 2017

From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Most of them are nothing more than a slightly personalized press release. How to improve your brand experience. Most of them are not fresh.

Content 55

Content B2B Press Release Publishing 55

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 135

B2B Social Media Hashtag Press Release 135

Kikolani

NOVEMBER 19, 2010

This post is part of a weekly series, Fetching Friday, an interview, landing page success, and how to wrap a cat on kikolani.com. 14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. My top 7 demotivating habits – learn how to identify and avoid these.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Sprout Social

FEBRUARY 10, 2022

And that’s the challenge: how do you introduce a new identity without losing touch with your existing audience? In this guide, we’ll break down how to rebrand your business on social media and keep your customers happy. This is a problem that many B2B brands and SaaS companies face. Press release.

Social Media 115

Social Media How To Press Release Sentiment 115

Webbiquity SMM

MAY 10, 2011

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Not everyone enjoys calling into a contact center and more and more as social media evolves it provides a choice to your customers on how to interact with you.

ROI 258

ROI B2B Social Media Press Release 258

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

JULY 26, 2010

Here’s how it works: People come to PitchEngine to get the word out about something. Which brings up the whole “viral&# aspect of the platform. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

SEO 115

SEO Social Media Consultant Social CRM 115

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) B2B Marketing Content: Lure or Lasso?

B2B 252

B2B Content Press Release Marketing 252

ProBlogger

DECEMBER 3, 2012

A search of the local ad industry trade sites will normally tell you which agency handles the account, and buying team members are often quoted in press releases. Check out how professional blog sites market themselves. also has some more tips on how to write a sales proposal for bloggers. and www.adnews.com.au.

CPM 41

CPM Proposal Price Press Release 41

Webbiquity SMM

JULY 22, 2014

What role do press releases play in PR today? You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. The awesome Wendy Marx provides an entertaining and video-rich look at how the PR industry has changed over the past decade. A Guide to Press Release Optimization by Business Wire.

Press Release 217

Press Release Nielsen Blogger SEO 217

Koka Sexton

DECEMBER 20, 2009

link] The Art of Social Media Optimization [link] 8 Social Media Marketing Tips for Companies [link] 5 Low Cost or Free Social Media Monitoring Tools – Online … [link] How to Convince a Company that Social Media is the Way to Go [link] Social Media Marketing – Who, What, When, Where, Why and How?

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

link] The Art of Social Media Optimization [link] 8 Social Media Marketing Tips for Companies [link] 5 Low Cost or Free Social Media Monitoring Tools – Online … [link] How to Convince a Company that Social Media is the Way to Go [link] Social Media Marketing – Who, What, When, Where, Why and How?

List 96

List Social Media Case Study Wiki 96

Webbiquity SMM

JANUARY 19, 2011

WPO is about capitalizing on these trends, so learn how to integrate your social media, search, SEM, content marketing and other interactive marketing and PR efforts to optimize your web presence here in some of the best articles and blog posts on (shhh! Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. How to incorporate #SM in #CSR: [link] [link] sheriewinston Are companies missing opportunities? Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

CSR 137

CSR Social Media Strategy Consultant 137

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Content 45

Content Press Release Yahoo Guidelines 45

Laurel Papworth

FEBRUARY 22, 2015

Shares How to write a #socialmedia strategy for Gov, Organisations. Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Instagram for photos, YouTube for videos, Twitter for Press, LinkedIn for Employer Branding.

Avatar 40

Avatar Strategy Social Media How To 40

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). The top four challenges faced by social media marketers worldwide are assessing the effectiveness of social media activities (cited by 67% of marketers); designing an overall social media strategy (62%); making social media data actionable (61%); and educating staff on how to use social media (59%). eMarketer ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). B2B correspondence should be polite and respectful foremost. Reply Tamar Weinberg February 11, 2010 at 10:46 am I know!

Blogger 177

Blogger Press Release Advertising Review 177

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. 10 Tips for Social Media Marketers (PR Squared): Todd Defren tells you how to jump into social media marketing.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

MAY 28, 2010

And read these tips on how to become a great blogger. Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. I’ve seen press releases, non-English releases, and everything else in between. If you can blog, you should.

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

MARCH 18, 2016

And a reminder to viewers of the big Marketing Marvels show that we’re going to have some special offers from the folks at Uberflip just for you, so make sure you watch till the end of today’s episode, and I’ll tell you how to hook that up. And so how does that content actually get merchandized? Jay: Right.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 22, 2012

So we help companies collect and analyze, but then figure out how to act on that data. Because we’re a white label company and a B2B company, awareness is tough sometimes. Where social data really becomes valuable, like any other data, is when you act on it. To bridge those two things is pretty difficult for a lot of companies.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

So we help companies collect and analyze, but then figure out how to act on that data. Because we’re a white label company and a B2B company, awareness is tough sometimes. Where social data really becomes valuable, like any other data, is when you act on it. To bridge those two things is pretty difficult for a lot of companies.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JANUARY 5, 2011

How to Develop a Social Media Strategy: A Roadmap for Integration (Very Official Blog): Shannon Paul did an amazing job on this post that presents questions and answers that will help companies consider their goals for the creation of a social media strategy. Why not see how some companies are gaining from it right now?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JUNE 8, 2011

Almost every PR pro over a certain age remembers press kits–actual physical folders stuffed with a company’s recent press releases, management bios, a corporate fact sheet, a few case studies, and maybe an article reprint or two. RSS feeds for press releases and blog posts.

Press Release 200

Press Release scribd Vimeo How To 200

Techipedia: Tamar Weinberg

MARCH 24, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Blogging , Marketing , Opinion , Social Media > How to Get an Influencer’s Attention How to Get an Influencer’s Attention by Tamar Weinberg on March 24, 2010 Share Influence is everywhere, but it’s up to you to spot it.

Influencer 278

Influencer How To Press Release Blogger 278

Webbiquity SMM

APRIL 29, 2014

Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility.

Brands 204

Brands SEO Press Release Engineering 204

Sprout Social

APRIL 8, 2021

But where do you start and what type of content should you create for B2B content marketing? Understand your B2B audience. The first step in setting up your B2B content marketing strategy is knowing who you’re talking to. This guides how and what you write. These are just a few ways of sourcing B2B content topics.

B2B 123

B2B Content Case Study Marketing 123

Convince & Convert

JULY 13, 2010

If we continue to resist teaching ALL of our professionals how to develop and execute digital strategy, there are plenty of others who would be happy to absorb our budgets. Would love to do it after work, but I'll be writing press releases until the wee hours. You Can Start the Fire The good news?

Social Media 138

Social Media Strategy Consultant SEO 138