Oktopost

FEBRUARY 28, 2022

How to Implement an Employer Branding Strategy in 6 Steps. It boils down to your reputation as an employer and if your employees, past, present, and future, enjoyed their experiences while working with you. How to Implement an Employer Branding Strategy in 6 Steps. Table of Contents. What is Employer Branding?

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Company B2B Brands How To 136

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

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B2B Strategy Marketing Metrics 219

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Oktopost

APRIL 2, 2020

Times are evolving for B2B communication. As the world depends on video-conferencing amidst the crisis, cross-cultural issues are becoming ever more present. The common obstacles for global workers prior to Covid-19 can teach us a lot about how to operate in today’s environment. Understand the B2B Social Media Landscape.

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B2B Authentication Issues Team 77

Oktopost

NOVEMBER 19, 2020

Erik has also given presentations at leading industry conferences, and has been a podcast guest on topics ranging from email marketing to social media to starting a career in digital marketing. Radically Transparent is one of Oktopost ’s popular original podcast shows on our channel, B2B Marketing Now. Like What You Heard?

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Team B2B Marketing How To 131

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it.

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Social Media How To B2B Team 135

Oktopost

JUNE 30, 2021

Listen to the podcast: For more thought leadership on how to tap into behavioral data and B2B buyer brains, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube or LinkedIn. On this episode of Radically Transparent , presented by Okotpost, Kenda takes listeners deep into how buyer brains pay attention.

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B2B Apple Authentication YouTube 62

Sprout Social

JANUARY 26, 2023

In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. That makes referral marketing programs essential for B2B businesses.

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Discount Marketing How To B2B 126

Oktopost

APRIL 28, 2022

CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Influencer B2B Marketing Apple 174

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Oktopost

JULY 6, 2023

Your mind is probably going to the B2C brands that have made a splash on the socials but, in B2B, the landscape is just as productive and just as fruitful. For that, your team will need to utilize the best B2B social publishing tools in order to remain adaptable. Embrace Automation Social media puts a lot of demand on marketing teams.

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Publishing Social Media How To B2B 62

Oktopost

NOVEMBER 21, 2022

In the second half of the show, the two detail what a personal brand means and how it has evolved over the years. Colin explains it is all about being you, whether you’re on stage presenting at a conference or on social media presenting a message. In this episode he explains how and why he came into this role.

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Brands Apple How To Hosting 62

Visually SM

JULY 6, 2020

It is imperative that you understand why you want to be present in social media. How does one decide where your company should be? Here, you’ll learn: Why social media is relevant for your business How to produce content for the main social media channels of today What metrics to keep track of in your social media strategies.

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Social Media Content How To Marketing 130

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value. For that, follow these steps: 1.

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Reputation Brands Construction How To 59

Keyhole.co

MARCH 11, 2024

This immense user base presents an invaluable opportunity for professionals and companies to engage with a targeted audience. Assessing professional performance LinkedIn analytics provide invaluable insights into how effectively you’re presenting yourself to the professional world. These are the reasons why they matter: 1.

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Template Templates Analytics LinkedIn 52

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. This leaves sales teams searching for ways to get an indication of where these buyers stand, who is likely to convert, and how to get them to do it.

Social Media 62

Social Media How To B2B Team 62

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

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B2B Strategy Content Marketing 189

Convince & Convert

OCTOBER 18, 2014

Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Content marketing strategy isn’t a nice to have, it’s a requirement. Let’s fix that.

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Strategy Content Marketing B2B 167

Webbiquity SMM

JUNE 20, 2019

Employee brand ambassadors can help share the employer brand you have built and present career opportunities to those searching. Teach employees how to optimize their own LinkedIn profiles, find and identify interesting industry content to share, and how to best share brand updates. Easy as can be.

LinkedIn 166

LinkedIn Brands How To Training 166

Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Building thought leadership takes time.

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Social Media How To B2B Authentication 167

Oktopost

MAY 22, 2023

Hot Topics: The key elements to include in a social strategy How to craft compelling content in the tech industry Tactics for launching an employee advocacy program and getting buy-in Meet Chloe Chloe is a Senior Content and Social Media Manager with four years experience in the finance and technology industries.

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Strategy Tips Apple Social Media Management 118

Visually SM

OCTOBER 29, 2020

How to build a social media strategy for your brand? Everyone will know how to approach the user, answer their doubts, and what kind of content to publish. How to build a social media strategy for your brand? Know how your audience consumes content. Here, you will see: What is a social media strategy?

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Social Media Engagement Strategy How To 130

The Social Media Incubator

SEPTEMBER 26, 2013

Here are a few tips on how to engage with other businesses in your B2B marketing social media strategy. Follow your past, present and prospective customers. Having social media pages is more than just getting your company name out there and seen by more people. It also serves as a way to find more customers and drive sales.

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Engagement Social Media Reputation B2B 119

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. The Presentation: Making the Case to Clients. Results are what impress B2B marketing clients.

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Report Social Media B2B How To 95

Oktopost

JULY 20, 2020

Shifting gears to navigate digital adoption during the coronavirus pandemic is presenting unique challenges for businesses. Lawson uses transformational stories of businesses he mentors to uncover how entrepreneurs can pivot their mindset to do things different and impact productivity across their organization.

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How To B2B Skills System 84

Sprout Social

NOVEMBER 2, 2023

Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. UXPressia’s customer journey map online tool , made specifically to create presentation-ready customer journey maps. Customer journey map template by Moqups, a design and collaboration tool.

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Examples Template Templates How To 103

Oktopost

SEPTEMBER 8, 2022

Want to hear more from renowned B2B marketing leaders? Presenting and communicating flawlessly. Learn how to work confidently with data. How to define a social media insight and come to meetings with data that matters to the business. Since 1998, Matt has presented at thousands of companies, conferences and workshops.

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Engagement Training Apple Conference 131

Oktopost

DECEMBER 1, 2021

He even teaches a course at UC Berkeley on the topic and is the author of the best-selling marketing book, “Welcome to the Funnel: How to Turn Your Content and Social Media Marketing up to Eleven”, selling 22,000 copies worldwide. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

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Microsoft B2B Apple Conference 109

BeingOptimist

JANUARY 17, 2022

B2B (business-to-business) companies use the strategy to achieve various goals, such as broadening their audience. In this guide, readers will learn how to include content syndication in a marketing plan that boosts traffic and increases profits. How is syndicated content presented on their site? · Reach the Right People.

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Syndication Strategy Content How To 52

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

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Strategy Content Marketing BuzzStream 226

Twist Image

MARCH 15, 2018

If you're interested in learning how to give a better (and more valuable) presentation (or you're not there yet), please read this before proceeding: How To Give A Great Presentation (Seriously). This article really breaks down (in steps) how to develop and prepare for a great presentation, keynote and/or speech.

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How To Eventful B2B Conference 58

Oktopost

AUGUST 23, 2020

You can catch a conversation by searching for B2B Marketing Now wherever you listen to podcasts and subscribing to our channel. Consider how marketers present their ideas. Create presentations that are one page only. The most effective CMO understands how to impress them both by getting the messaging right.

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B2B Curation ROI Organization 124

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? How do you gauge if they’re open to being sold through these channels?

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B2B Social Media Proposal Google Reader 129

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. Infographic: How to make your online content more interesting by leaderswest Digital Marketing Journal. 59% of B2B marketers consider blogs their most valuable channel. • Infographics About Content Marketing.

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Content Marketing B2B Journal 201

Keyhole.co

MARCH 24, 2023

Analyze your competitors with Keyhole How to track social mentions? Step 1: Start identifying the social media platforms where your target audience is most present. Track your brand’s online reputation with Keyhole Now that you know how to track social mentions, let’s look at the best ways to respond to those.

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How To Sentiment Reputation Hashtag 52

Pam Moore

MARCH 7, 2023

It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals. Learn how to unleash your brand's soul and create a personality that emotionally connects. Here are some resources to get you started.

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Authentication eBook Brands B2B 78

Pam Moore

SEPTEMBER 26, 2019

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. This is important for both B2B and B2C businesses but incredibly important in B2B due to the longer and more complicated buying processes. Building thought leadership takes time.

Brands 60

Brands How To B2B Training 60