How to Become a B2B Influencer on TikTok
The Social Media Hat
MARCH 30, 2023
Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.
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The Social Media Hat
MARCH 30, 2023
Why being a B2B Influencer on TikTok is a good idea, and how to start! The post How to Become a B2B Influencer on TikTok appeared first on The Social Media Hat.
The Social Media Hat
APRIL 2, 2023
Why being a B2B Influencer on Instagram is a good idea, and how to start! The post How to Become a B2B Instagram Influencer appeared first on The Social Media Hat.
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Sprout Social
DECEMBER 6, 2023
There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?
Direct Marketing Observations
JANUARY 12, 2018
I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.
Oktopost
AUGUST 29, 2022
Dani Sayag goes Behind the Post to reveal the intricacies of building a B2B TikTok strategy. Need to build a B2B TikTok strategy from scratch? How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Episode Summary.
Oktopost
AUGUST 27, 2020
Everyone’s an expert and an influencer nowadays. Heck, even celebrity dogs and cats are considered influencers in their respective fields in 2020. When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. billion by the end of 2020.
Social Media Strategies Summit
AUGUST 4, 2020
But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. LinkedIn for B2B Social. Use Influencer Marketing.
Oktopost
APRIL 28, 2022
CEO of TopRanks & B2B Marketing Influencer Lee Odden tackles influencer marketing. Watch the recording: Want to hear more from renowned B2B marketing leaders? Influencer marketing – some love it and others hate it. As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K
Keyhole.co
JUNE 2, 2022
In B2B, word of mouth is one of the kings when it comes to marketing strategies. The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Influencer marketing is a strategy you should know about if you’re a marketer.
Oktopost
MARCH 26, 2024
In this article, we’re going to provide a deep dive into another tool you can use– Influenced Opportunity Reports– and showcase how your team can use it to drive revenue, improve your social selling strategy, and most importantly, showcase the successful results of your social selling activities.
Oktopost
MAY 12, 2021
It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .
Oktopost
FEBRUARY 29, 2024
Social selling has emerged as a powerful strategy for B2B organizations to engage with prospects, build relationships, and drive sales. Source Get deeper insights into social selling wins with a specialized platform This is where dedicated B2B social media management platforms like Oktopost come into play.
Convince & Convert
OCTOBER 8, 2021
One of the most effective ways to tackle this is through nano & micro-influencers. Nano & Micro-influencers for DEI Marketing. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Like we discussed before, nano & micro-influencers have a niche.
Oktopost
NOVEMBER 4, 2020
Ever wonder why B2B social listening is considered a black hole in terms of ROI? On this podcast episode of Radically Transparent , I decided to catch up with Saif Ajani , CEO and co-founder of Keyhole , a social media listening and online monitoring solution to explore the amazing ways B2B marketers can approach social listening.
Sprout Social
OCTOBER 10, 2023
Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?
Ignite Social Media
JULY 6, 2022
91% of B2B marketers use social media networks to achieve top-of-the-funnel goals like reaching their target audience and driving sales. . Today, use our expertise at Ignite to help you discover the five best social media networks for your B2B marketing campaigns.? . In fact, 80% of the total B2B leads come from LinkedIn.? .
Oktopost
JUNE 21, 2022
The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.
Oktopost
FEBRUARY 24, 2022
While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). Which Channels Are Best for B2B Social Selling?
Keyhole.co
JANUARY 27, 2023
Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.
Sprout Social
JULY 1, 2021
But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO?
Oktopost
NOVEMBER 14, 2023
Born storyteller Solveig Rundquist , Senior Content Manager at Mentimeter, joins host Olivia Messina to discuss how she incorporates storytelling into her content marketing and the data-driven strategies she’s implementing across social to drive results.
Oktopost
FEBRUARY 28, 2022
How to Implement an Employer Branding Strategy in 6 Steps. By the time you interview a specific candidate for a particular job posting, it may be too late to have much of an influence on their opinion of your brand. How to Implement an Employer Branding Strategy in 6 Steps. Table of Contents. What is Employer Branding?
The Social Media Hat
MARCH 29, 2023
Tips for B2B Influencers on how to harness the power of word of mouth. The post The Science Behind The Effectiveness Of Word Of Mouth appeared first on The Social Media Hat.
Oktopost
MAY 2, 2021
For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?
Sprout Social
MARCH 13, 2019
If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?
Oktopost
JANUARY 13, 2020
The internet of 2020 is full of brands, memes, and influencers vying for everyone’s precious attention. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads.
Sprout Social
FEBRUARY 4, 2020
When you hear about influencer marketing, you might immediately envision young, attractive individuals posting pictures on Instagram that showcase an immaculately curated lifestyle while highlighting promoted products. Enter LinkedIn influencers. Why LinkedIn influencers? The opinions of LinkedIn influencers carry weight.
Oktopost
APRIL 18, 2022
It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.
Webbiquity SMM
NOVEMBER 8, 2022
Social proof is a powerful tool for marketers who know how to use it effectively. Case Studies : These are the B2B equivalent of product reviews. Influencer Marketing : Influencers can be thought of as celebrities within specific niches or industries. Guest post by Chris Tweten. They often have a highly engaged fan base.
Oktopost
AUGUST 24, 2021
B2B event marketing has been proven to be as good as gold for this goal. . 99% found unique value in this B2B marketing strategy that they did not get from other channels. Given that, in this post, we’ll talk about: What B2B event marketing is. What is B2B Event Marketing? Why Is B2B Event Marketing Important?
Sprout Social
JANUARY 26, 2023
How did you find it? Or maybe through word-of-mouth from a friend , family member or trusted influencer. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. Think about your favorite store or business. While walking by?
Oktopost
AUGUST 10, 2023
B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.
Oktopost
DECEMBER 8, 2021
Justin Levy, Director of Social and Influencer Marketing takes the hot seat. Justin currently leads social and influencer marketing for Demandbase. In this episode, host Jennifer Gutman of Oktopost talks with Justin Levy, Director of Influencer and Social Media Marketing at Demandbase. Catch all episodes here. Meet Justin Levy.
Oktopost
MAY 16, 2022
So, how do you use social media to actually earn revenue for B2B? How do you shift the preconception that all social media is good for is brand recognition? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. People want to talk to people.
Keyhole.co
JUNE 7, 2023
When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.
Oktopost
FEBRUARY 20, 2024
Brittany walks us through CBIZ’s successful social selling program , sharing valuable tips on their best practices for training their revenue teams and advocates, how they are measuring their success, and how they are proving that social media influences revenue.
agora pulse
MARCH 1, 2021
Then check out these different ways of how to monetize your YouTube channel. Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. Here’s a bit more info on each method to help you understand how to monetize your YouTube channel.
Keyhole.co
SEPTEMBER 20, 2023
Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value. Promote UGC to showcase your fandom.
Webbiquity SMM
MAY 23, 2011
It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.
Oktopost
APRIL 18, 2024
Patrick Barbera, Director of Product Marketing at IntelyCare, and named in the Top 100 Product Marketing Influencers by Product Marketing Alliance reveals why picking the right marketing KPIs to track and measure can significantly impact the direction and success of your marketing efforts.
Oktopost
FEBRUARY 16, 2022
In this episode, you’ll be at the edge of your seat as Amisha unravels how to build the foundation for strong customer experiences. Recently, Amisha was recognized in PR Week’s Women to Watch 2020, in the Top 50 Influencer Marketer by Talking Influence and as a Top Digital Marketer by LinkedIn. Her best tip? Meet Amisha Gandhi.
Convince & Convert
JULY 9, 2013
Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Most influencers that businesses target, especially B2B businesses, probably aren’t world famous media moguls.
Keyhole.co
MARCH 4, 2023
It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation.
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