Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. Now B2B marketing? B2B influencers? The more you know about your space, the easier it is to decide how to market it to it. Especially in a B2C setting. Just as important.

B2B 276

B2B Influencer Conversation Social Media 276

Direct Marketing Observations

OCTOBER 4, 2017

B2B Social media success is like the American ninja warrior TV show. In fact, those that can make it just halfway through the course can sometimes advance to the next round, based simply on how difficult the course can be. The same holds true for B2B marketers. B2B social media marketing can be brutal but it’s not a loser.

B2B 100

B2B Conversation Social Media Strategy 100

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

MAY 13, 2022

With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. The value of how “to do” social “right” for brands and businesses becomes non-negotiable in 2022. Social resets every day. It always has been.

B2B 112

B2B Social Media Conversation Platform 112