Buzz Marketing for Technology

FEBRUARY 4, 2010

Gary defines in the how to build your personal brand sense of commenting on blogs and inserting yourself in to conversations. You can call it Inbound Marketing (like the folks at HubSpot do) or you could call it Content Marketing (like the folks at Junta42 do) but whatever you call it its the basis for all your online activity.

B2B 173

B2B Content Marketing Syndication 173

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

JUNE 1, 2011

So if I could show you how to improve the “gas mileage of your existing marketing budget – would you do it? The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). Now that’s how to make a Small Budget have Big Impact! Of course you would!

B2B 199

B2B Data Course Eventful 199

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. One area that few people have written about is how to use social media for solution marketing. It’s easy to get caught up in the buzz, and the hype, around social media.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

FEBRUARY 17, 2016

We discussed how to make your storytelling more viral by connecting with emotion. Know your Audience – everyone loves kittens and puppies but you would never leverage them if your audience was B2B Execs! This webinar was sponsored by Citrix GoToWebinar. Here are three key takeaways from the webinar: What is viral content?

Storify 100

Storify Content B2B Social Media 100

Buzz Marketing for Technology

MAY 29, 2013

It is even trickier to figure out exactly how to translate that information into more visits and fuller shopping carts—in real time, customer by customer. This approach makes it much easier to determine what type of data to reel in, and exactly how to use it. Getting to that point, however, requires first harnessing the data.

Data 278

Data Tips Aggregator Conversation 278

Buzz Marketing for Technology

SEPTEMBER 29, 2010

How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Technology. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JUNE 15, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

JANUARY 14, 2009

He started out as a Programmer, turned System Engineer, turned B2B Salesman, turned Business Owner. About Dale Dale Underwood has been in Information Technology for 25 years. For 15 years he was selling IT infrastructure products (mainly storage related; EMC, StorageTek, ADIC and Veritas) to commercial and Government customers nationwide.

How To 100

How To System Software B2B 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? B2B marketers often host bi-annual advisory boards or annual user group meetings and these are just screaming for a way to keep them connected via a tool like on online community.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

AUGUST 5, 2014

Many of the questions from our audience revolved around topics such as: How to handle the legal issues of using photos from customers? How best to organize for Real-Time Marketing? How does Real-Time Marketing work in a B2B environment?

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

MARCH 30, 2011

Read: “ Social Lift: How to make your media plan go further.&#. Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. Want to learn more? Related posts: Social Media – the Next Frontier! Many BtoB organizations these days are spending time and money.

Analysis 181

Analysis B2B Advertising Types 181

Buzz Marketing for Technology

JANUARY 5, 2010

Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. B2B marketers should add a new years resolution to their list to work on enabling their customer service to be as good and as socially agile as possible.

StumbleUpon 211

StumbleUpon Digg Reddit B2B 211

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

JANUARY 4, 2011

Want to get ideas on how to evolve your product or service? – Related posts: B2B Marketing needs a stronger Why Last year I wrote about how the balance of content. Fresh customer research and a potential lead now that you broke the ice with them – you can have an intelligent conversation about their answer.

Marketing 229

Marketing Collaboration Buy Training 229

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Not everyone enjoys calling into a contact center and more and more as social media evolves it provides a choice to your customers on how to interact with you.

ROI 258

ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

MAY 18, 2009

This isn’t a new problem – how to measure lead generation from online activity is as old as the web itself. There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

3) Reach – they need to know how to reach people with their content, the more forms the better. Related posts: Social Media Expert: How long does it take to become one? 5 Tricks to B2B Marketing Socially Whenever I ask members of sales team from around the. So that means they need to be fluent in many social media sites.

Social Media 100

Social Media Marketing StumbleUpon Digg 100

Buzz Marketing for Technology

FEBRUARY 18, 2010

I break out my reading by several meta-topics like Must Reads which is mostly keeping me up to date on things like Facebook because of my book and the new book coming out in November as well as B2B Marketing trends, Primary are blogs that I frequent such as the majors like Mashable and the individual blogs like Web Ink Now (plus a ton more), some personal (..)

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same – here are 5 tricks to Marketing B2B content socially … 1) Tell good Stories – You have a new kind of marketing evolving now – a marketing that is driven by good stories.

B2B 207

B2B Case Study Marketing StumbleUpon 207

Buzz Marketing for Technology

APRIL 1, 2010

How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz.

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

NOVEMBER 9, 2009

Then how do B2B Marketers use that content with Social Media to do the same - here are 5 tricks to Marketing B2B content socially. 4) Launch them with all available media - Think about how to maximize your reach into every available channel or media.

B2B 100

B2B Case Study Marketing Study 100

Buzz Marketing for Technology

OCTOBER 15, 2014

My goal was to go a bit more in-depth on how to get started for B2B marketers, hope you enjoy the interview. A few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it.

B2B 248

B2B Forums Loyalty Organization 248

Buzz Marketing for Technology

JULY 7, 2008

What is the outside-in approach at each phase in the lifecycle today and then focus on how to make that better (and connect that to business measures that matter). The social side is interesting when it comes up in B2B or B2C. My advice - get people talking about the customer lifecycle from pre-consideration to post purchase.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

NOVEMBER 13, 2015

We discussed a ton of ideas on how to capture ROI in social media! This webinar featured Meagan Fish ( @ iRobot ) Global Social Media Manager, iRobot, Andrew Ashton (@ @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Jordan Slabaugh (@ jordanv ) Vice President of Marketing, Wayin.

ROI 100

ROI Communities Storify Upcoming 100

Buzz Marketing for Technology

JULY 7, 2010

He has a forthcoming book that I am also really looking forward to reading called the B2B Executive Playbook where he will be talking about how to create sustainable and predictable growth. So tell me about the typical concentration of B2B customers versus B2C customers? Where can B2B Marketers begin to improve their results?

Groups 183

Groups Groups B2B Forums 183

Buzz Marketing for Technology

JUNE 27, 2008

I think this book is one of the best treatments of how to empower knowledge workers and it covers what knowledge management should be. B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - It was a hard act to follow and his concerns certainly gave me a humorous and humble intro.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

OCTOBER 27, 2010

Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Share this on Reddit. Share this on FriendFeed.

ROI 274

ROI Conversation Social Media Loyalty 274

Buzz Marketing for Technology

JULY 9, 2014

This handy guide will show you exactly why Google Plus is such a useful tool for businesses and B2B marketing. Even if you’re not sure how to get started, this infographic, provided by SmartVirtualPhoneNumber.com , will show you how to create an account and become active on the site.

B2B 275

B2B Google Marketing Social Networking 275

Buzz Marketing for Technology

DECEMBER 12, 2012

Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. 5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. Related posts: Online Shopping’s – Zero Moment of Truth Although the average online shopping cart abandonment rate is a.

Mobile 197

Mobile Cost Retail comScore 197

Buzz Marketing for Technology

NOVEMBER 3, 2010

I often get asked the question – how do you. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Related posts: 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. What’s your Social Media diet?

Social Media 207

Social Media Construction StumbleUpon Digg 207

Buzz Marketing for Technology

DECEMBER 2, 2009

So then the question becomes how to bridge the two so you can deliver the Right Offer in the Right Channel at the Right Time. I am becoming fascinated with the opportunity to meld Inbound Marketing with Inbound Contact Management especially for CMOs of B2B firms.

Hubspot 140

Hubspot StumbleUpon Digg Reddit 140

Buzz Marketing for Technology

MAY 23, 2007

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Policies Privacy Hosting 100

Buzz Marketing for Technology

DECEMBER 2, 2009

So then the question becomes how to bridge the two so you can deliver the Right Offer in the Right Channel at the Right Time. I am becoming fascinated with the opportunity to meld Inbound Marketing with Inbound Contact Management especially for CMOs of B2B firms.

Hubspot 109

Hubspot B2B Cost System 109

Buzz Marketing for Technology

NOVEMBER 14, 2012

Really, knowing about low-cost SaaS solutions—and how to use them to take advantage of opportunity—might just be the most significant indicator of marketing genius. Getting Started with Personalization. Once the right technology is in place, one of the best ways to employ personalization is with a set of “rules” that define parameters.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JUNE 27, 2008

We tried to figure out how to use some of these applications to generate unique content when building a travel portal and failed miserably. cat #15: The term "crowdsourcing" was originated by Jeff Howe in that article. For example, a b2b company has a great product and you have sales/production already started.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245