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How to use AI analytics for targeted business decisions

Sprout Social

A hotel, anticipating a surge in guests during the summer months, wants to provide a higher degree of personalized guest experience to achieve greater customer satisfaction. Business monitoring AI analytics can analyze data in news articles, forums like Reddit and social conversations simultaneously, on both your brand and competitors.

Analytics 111
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We Interviewed 75 Top Social Media Marketers. Here’s What They’re Working On, Today

Buffer Social

I have the amazing privilege of speaking with social media managers from a variety of brands and industries around the world on a daily basis. We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Growing an audience.

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

Even in fairly large organizations, the actual number of social media mentions that really require any kind of detailed response tends to be fairly small. • The best social media managers will work themselves out of their jobs by making their organizations social media proficient. Angie Schottmuller.

B2B 164
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What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

Eric’s Social Media Stat of the Week: Customers Independently Complete 60% of the Purchasing Decision Process Before They Contact a Sales Rep. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. Eric : I know.

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Social Pros 15 – Marcus Sheridan, The Sales Lion

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Actually, sitting here with me in an undisclosed hotel room in New Orleans, Louisiana, Marcus Sheridan, The Sales Lion.

Hubspot 114
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Social Pros Podcast – Justin Levy, Citrix Online

Convince & Convert

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. You could be at a meeting or in a hotel room with just your iPad and be able to jump on a meeting and see the slides and everything. It’s sort of a visual Evernote, but on that platform.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

One of the things that stood out was their usage of social media management tools. We found that 91% of the Internet Retailer 500 are using free or cheap – when I saw cheap, I mean $50 a month or less – social media management tools. B2B teams tend to be more spread out. Very classic B2B.

Company 115