Convince & Convert

NOVEMBER 16, 2013

And Sirius Decisions’ research found that in B2B, a full 70% of the purchase decision has been made before a prospect ever contacts the company. It’s not as though B2B buyers ONLY buy B2B. Jay is the founder of [link] and host of the Social Pros podcast.

B2B 155

B2B Consultant Research Retail 155

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy.

Platform 118

Platform Social Media Tumblr Reddit 118

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. I’m talking “change the world” kinda companies. Any recommendations? — Jason Bradwell ?? JasonRBradwell) April 18, 2022.

Strategy 86

Strategy How To Training ROI 86

Convince & Convert

MAY 3, 2013

In addition to online support and education, Scotts has in-person representatives at major retail stores such as Home Depot and Lowe’s so that customers can come in and talk to Scotts professionals about what they should do. Jay is the founder of [link] and host of the Social Pros podcast. About the Jay Baer: Follow @jaybaer.

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

SEPTEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Social Media Stat of the Week: Only 51% of B2B Marketers Say Marketing has Financial Value. Shockingly, according to MarketingCharts, only 1 in 2 marketers of the B2B persuasion agree that marketing has clear financial value to their business.

Crowdsourcing 136

Crowdsourcing B2B Social Media Retail 136

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. First, let’s understand the concept of Instagram giveaways. monetary or non-monetary).

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

AUGUST 24, 2022

Social media managers leading these partnerships balance finding creators, hosting meetings, advocating for resources and approving content. Business-to-business (B2B) vs. business-to-consumer (B2C) : Social media managers who work in-house for businesses that market to consumers or businesses who market to other brands.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Jay is the founder of [link] and host of the Social Pros podcast.

Case Study 131

Case Study ROI Social Media Team 131

Oktopost

APRIL 20, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Radically Transparent is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Catch all episodes here.

B2B 12

B2B Apple Marketing Retail 12

Social Media Strategies Summit

NOVEMBER 28, 2022

According to Think With Google, 87% of shoppers say it’s important to know they got a good deal when choosing a brand or retailer to purchase from, while 53% say they always research before buying to ensure they make the right choice. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands.

Examples 246

Examples Facebook B2B Instant Messaging 246

Oktopost

OCTOBER 20, 2019

More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B. B2B clients aren’t looking to make impulse purchases, so display advertising is generally regarded as a suboptimal way to reach them, usually used for remarketing audiences.

B2B 59

B2B Advertising Examples Hosting 59

Social Media Strategies Summit

AUGUST 11, 2022

Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. It hosts one flagship event per quarter, with half of the attendees drawn from senior clients and the other half from agencies. Image source. million members today.

Examples 228

Examples Communities Brands Forums 228

Myrland Marketing

APRIL 6, 2010

Perhaps the Firm decides it is innovative, interactive and educational enough to build and host an active Business (Fan) Page on Facebook. Perhaps you have lawyers who have searched and can find clients and referral sources on Twitter, and who are, or can become, comfortable with relationship-building that is critical in this medium.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( Retailers are the biggest spenders on display ads, accounting for 21% of total spending. MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 29, 2018

Internet Retailer ]. Internet Retailer ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. LinkedIn is home to professionals and better B2B targeting, but users spend less time on the site than other social networks.

Platform 150

Platform Campaign Video YouTube 150

Oktopost

JUNE 25, 2019

However, when you’re talking about long-term, high-value purchases like B2B software , it’s not only possible — it may be the smartest direction to take your marketing efforts. This is a key indicator of growth and profit for B2B companies. Host a local event they’ll love attending. What Is Account Based Marketing (ABM)?

Marketing 101

Marketing B2B ROI Conference 101

Hootsuite

JULY 8, 2020

B2B companies should also consider: Size of business: What kinds of businesses buy from and engage with you? Here’s how fashion retailer The Limited defined their target audience way back in their 1979 annual report (as cited in the textbook Retail Marketing Management) : “The Limited’s target market is the 16- to 35-year old female.

Template 145

Template Templates Social Media How To 145

Webbiquity SMM

JUNE 14, 2011

A common issue for B2B vendors: how do you sell “boring stuff&# online? Facebook is better for B2B than many businesses realize (the one point of Steve’s on which I remain skeptical). • 92% of b2b buying cycles start with search. Most b2b websites are still static and one-dimensional. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

agora pulse

MARCH 1, 2021

Shopify recently analyzed data from 37 million social media visits that led to 529,000 orders, and uncovered some interesting data points,” according to Retail Dive. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Do host a Tweet chat. How to Generate Leads Through Social Media.

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

NOVEMBER 16, 2018

There are different types of contests you can host, from primary sweepstakes to trivia questions to competitions based on creativity. Holding contest and giveaways can be effective and popular, particularly for retail or hospitality marketers looking for ways to use social media for your small busines s.

Engagement 147

Engagement Social Media Survey Hashtag 147

Socialmedia.biz

JUNE 28, 2018

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands? 62% of B2B marketers agreed that storytelling was an effective content marketing tactic, that boosted brand conversions for them by 30%.

Instagram 75

Instagram Template Templates Price 75

Webbiquity SMM

JANUARY 10, 2011

And though a website used primarily by young people to post embarrassing pictures of themselves and by older people to share cute pictures of their progeny would seem an odd venue for selling after-shave or enterprise software, both b2c and b2b marketers have embraced the platform in droves simply due to its incredible scale and reach.

Facebook 210

Facebook B2B Privacy MySpace 210

agora pulse

APRIL 28, 2020

Host of the Social Pros podcast. I also participate in a variety of social media community groups on Facebook where conversations are hosted around new industry trends from other influential social media managers. Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

The Marketing Blog

JANUARY 9, 2008

The designs at Gnome are also available at retail stores across Mumbai for all those aren’t tech-savvy. Site designers need to improve upon the look-and-feel and even think about partnering with retail stores outside Mumbai. which are into B2B businesses. Like Footees.in Gnome is also in to just T-shirts. Great Article !

Startup 104

Startup Web 2.0 Retail Price 104

Convince & Convert

FEBRUARY 2, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). I am your host, Jay Baer from Convince & Convert , joined virtually alongside by my trusty sidekick, Eric Boggs , the CEO of Argyle Social. Social Pros Transcript For Your Reading Enjoyment.

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

AUGUST 26, 2015

Argos, a UK-based toys, trinkets, and home furnishings retailer implemented a new basket abandonment email. Most agency email subscribers are B2B clients, and they already receive so much email from agency account managers, projects managers, and creatives that they would need a very compelling reason to read any more agency email.

Case Study 60

Case Study Study Marketing B2B 60

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? WordPress Hosting SEO ). B2B Infographics ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). For example, 93% of marketers use social media for business. How do top executives use social media?

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

MARCH 15, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). we’ve got large enterprises that we serve in the retail. for all of our email, and our good friend and fill-in host Jim. Social Pros Transcript For Your Reading Enjoyment.

Software 118

Software Education Team Social Media 118

Convince & Convert

FEBRUARY 9, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). In everything but guest hosting. Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. B2B teams tend to be more spread out.

Company 115

Company Retail iPad Google 115

Convince & Convert

FEBRUARY 9, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). In everything but guest hosting. Eric’s Social Media Stat of the Week: 91% of Big Online Retailers are Using Free/Cheap Social Media Tools. B2B teams tend to be more spread out.

Company 112

Company Retail iPad Google 112

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Sprout Social

MAY 10, 2022

But it also has additional features popular for businesses, including B2B brands. This could be valuable when you need to send a customer an expiring code or if you’re a B2B business sending confidential paperwork. In your server, you can host live events. Monthly active users: 350 million.

Marketing 99

Marketing SMS Instagram Activities 99

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. YouTube now hosts more than 100 million videos and is the second largest search engine. B2B Social Media Marketing Statistics. 80% of Twitter use is on mobile devices.

Research 191

Research Social Media B2B Statistics 191

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Ultimate Resource for Successful Small Business Websites (Samir Balwani): This isn’t completely social media marketing focused, but it definitely covers a great deal of detail on how smaller businesses (consulting firms, law firms, realtors, restaurants, retailers, etc.) can benefit from online marketing. What’s YOUR style?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Sprout Social

OCTOBER 17, 2016

Resource How to Identify Your Social Media Influencers Join Twitter Chats Twitter chats are organized group conversations where a host asks a series of questions to participants. You can also stand out by hosting your own Twitter chat. If you're in the B2B space, LinkedIn is a must. Uses eye-catching photos in the feed.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Webbiquity SMM

APRIL 9, 2012

FanTools uses “knowledge gained from across the FanTools network of small businesses to deliver plans” that enable local retailers, restaurants and other types of businesses to use exclusive coupon offers mixed with other content across their social networks to drive engagement and purchases.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

APRIL 7, 2010

Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host. There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. All rights reserved.

Foursquare 150

Foursquare Analysis Consultant Mobile 150