Social Media Strategies Summit

FEBRUARY 4, 2021

In the US alone, research from Statista shows that B2B marketing spend has already decreased by over 50% in early 2020. Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Oktopost

MAY 12, 2021

It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . B2B businesses need to foster a strong spirit of community to serve their clients and customers better. The biggest benefit for B2B companies is developing genuine relationships with your customers. .

B2B 121

B2B Communities Brands Loyalty 121

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

Hashtag 78

Hashtag Brands How To Conference 78

Webbiquity SMM

DECEMBER 12, 2018

Here are five of the most important trends to watch in the coming year (your competitors will!). You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Social Listening. But they are a good place to start.

Trends 166

Trends Marketing Influencer B2B 166

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. Twitter trends Connect with fellow readers by discussing the latest Twitter trends. Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Oktopost

SEPTEMBER 21, 2020

In recent years, B2B marketers have started to see the value of social listening and incorporate it into their marketing strategy. The importance of social listening for B2B marketing. For B2B sales and marketing, there are several built-in functions and capabilities that social listening tools bring to the table.

B2B 89

B2B Marketing Sentiment Influencer 89

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

B2B 105

B2B How To Sentiment Reddit 105

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 158

B2B Instagram Brands Hubspot 158

Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Identify trending topics. As trends can expand and fade quickly, it’s important to hop on them early on. Personalize customer interactions.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

MARCH 20, 2022

The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger. Tracking customer conversations, industry trends, and influencers.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

Brands 159

Brands Airlines Hashtag Influencer 159

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. The social team at Triple Whale took notice of the trend and made it work for their brand.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

APRIL 30, 2020

Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Any hashtag is a directory for a specific phrase, and every post containing it can be discovered in the search results for that hashtag. Hashtags are most effective when used strategically. Hashtagsforlikes.

Instagram 159

Instagram Tools Hashtag Authentication 159

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Google Trends. TrackMaven.

Tools 116

Tools B2B Sentiment Notification 116

Webbiquity SMM

SEPTEMBER 21, 2010

What do these trends mean for the future of news gathering and information delivery? Tags: Media Social Media Marketing Apple iPhone b2b marketing zone blogger outreach browse my stuff content aggregation content curation David Koretz Google News industry trade publications Joe Pulizzi media decline Moreover Technologies Paper.li

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Aggregator Paper.li B2B Content 187

Social Media Strategies Summit

FEBRUARY 24, 2021

Netflix Goes Viral By Identifying Trend Through Social Listening. Cloudera Leverages B2B Social Listening to Assess Market Sentiment. Social listening isn’t just for B2C brands – it has a big part to play in B2B marketing strategies too. Your campaign hashtags. Industry-specific terminology and hashtags.

Social Media 147

Social Media Strategy Sentiment Marketing 147

agora pulse

NOVEMBER 10, 2020

Predict trends on any channel. Conclude with your team’s commentary, including wins, losses, trends to focus on, and problem areas to address. With Agorapulse analytics, you can gauge performance by profile, post, or hashtag and use audience and scheduling data to improve your social media strategy. Find relationships.

Analytics 179

Analytics Social Media Tools Price 179

Webbiquity SMM

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Hashtags are the savvy social media marketer’s best friend, helping you track social interactions, expand your reach, and monitor real-time engagement at an event.

Eventful 145

Eventful Social Media Badge Hashtag 145

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Also follow social media hashtags related to your product or service. Hashtags: What hashtags are your competitors using?

Analysis 105

Analysis Sentiment Marketing How To 105

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. For instance, Instagram users make use of hashtags to follow content related to specific topics, and hashtags like #instagood and #photooftheday are known to deliver lots of “likes” for the posts.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

MAY 1, 2018

In order to maximise this kind of engagement and keep conversation in one easily accessible place, it’s essential to make good use of hashtags. Generally speaking, most trade shows will have their own hashtag, which can be used by exhibiting companies. He enjoys sharing his thoughts on upcoming marketing ideas and design trends.

Platform 152

Platform Engagement Hashtag Eventful 152

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. presentation downloads, session video) after the event.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

MARCH 11, 2024

Regular monitoring enables you to swiftly identify trends, capitalize on what works, and adjust strategies that aren’t delivering as expected. Keyhole offers advanced features such as sentiment analysis, hashtag tracking, and competitive benchmarking. You can even track hashtags and top trends for optimizing your strategy.

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

MAY 9, 2023

The growing trend of Reels is proof of it. Tap into this trend by challenging your audience to create one! Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags. Ensure they use the branded hashtag in their post.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

NOVEMBER 2, 2021

Hashtags are hugely influential on how TikTok users discover and engage with videos. Before posting, we spent time researching which hashtags we wanted to use and how they would affect where we showed up on the platform. Find your niche by deep-diving into trending hashtags and exploring relevant brand and industry keywords.

Strategy 116

Strategy Marketing Hashtag Influencer 116

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. When analyzing data, especially from social media, it’s helpful to zoom out to understand the big-picture trends and focus on specific details.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Insights like these can reveal immediate and long-term trends to aid brand positioning, resource allocation and product development. This shift underlines a universal truth: trusted figures influence our purchase decisions.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Scope the terms, hashtags and keywords to monitor No surprises here. The “monitoring” piece looks at actual feedback from your audience.

Reputation 96

Reputation Sentiment Analysis Notification 96

Webbiquity SMM

JANUARY 28, 2020

Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events. Anne Griffin is a digital marketer and technical writer who’s passionate about exploring and writing about innovation, technology, and digital marketing trends. appeared first on B2B Marketing Blog | Webbiquity.

Social Media 168

Social Media UGC Aggregator Eventful 168