Sprout Social

APRIL 2, 2019

The Chicago Bulls are one of the top five most followed sports teams around the globe, (mostly thanks to Michael Jordan). The day wasn’t all presentations, there was a lot of group-led discussion between presentations. For Luka, it’s focusing on community and the universal appeal of content. But most followers are outside the U.S.

Sports 107

Sports Communities Sentiment Team 107

Webbiquity SMM

SEPTEMBER 9, 2013

” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Oktopost

MARCH 29, 2022

Over the past ten years, B2B Marketing teams have gone from doing social media activities because “everyone else is” to seeing real value and quantifiable results. In fact, 61% of B2B companies are making social media a top investment priority this year. Best B2B Employee Advocacy Program. Best B2B Social Media Agency.

B2B 118

B2B Social Media Energy Team 118

Writtent Blog

SEPTEMBER 20, 2013

Think Like a Sports Coach. You think your B2B company’s product or services are boring? Eric Ingrand, VP of Marketing at Enveritas Group made a pretty compelling argument at Content Marketing World 2013 that international is the wrong approach. Do something remarkable, and 2) document yourself doing it.” Start Iterating.

Content 72

Content BuzzStream Marketing Sports 72

Keyhole.co

MARCH 4, 2023

A successful influencer campaign not only leaves the influencer and its target group happy, but it generates a satisfactory ROI for the brand too. So, if you’re selling sports leggings, for example, you might allow the influencer(s) you’re collaborating with to choose leggings (of their own preference) up to a certain sum of money.

ROI 52

ROI Influencer Marketing Campaign 52

Convince & Convert

SEPTEMBER 11, 2011

Other than signing book deals, the favorite sport of the social media punditry these days seems to be bashing Klout. The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Klout has not seen this post, and they did not know it was being written).

Klout 159

Klout Nielsen Influencer Social CRM 159

Hootsuite

JULY 15, 2020

Since different groups of people may buy your products for different reasons, you might need to create more than one buyer persona. For B2B, also consider size of business and who makes purchasing decisions. Find out if they can help you identify patterns about which groups tend to face different kinds of challenges. Challenges.

Template 145

Template Templates How To Tourism 145

Keyhole.co

JANUARY 30, 2024

A target audience is a particular group of people who share certain demographics and behavioral traits and are likely to be interested in your product or service. Here are some notable ones: Demographics This segment is based on the socio-economic data that describe a group of audience. What is a target audience?

Social Media 59

Social Media How To Patterns Sports 59

Convince & Convert

JULY 30, 2015

Whether working in sports, computers, or marketing, these Social Pros know the value of delivering good content on social media. Subspecialty social media groups are developing at the practical level in PR and ad agencies. We also had strategists from TaylorMade-adidas Golf and SAP (with a customer experience marketing bonus!),

Content 60

Content Social Media Platform Sports 60

Convince & Convert

APRIL 1, 2010

Instead, it’s the standard sports franchise drivel, including ads for home equity loans above the team logo. I couldn’t believe it, given how many video assets a professional sports team has. Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders.

Social Media 120

Social Media Content Analysis Sports 120

Hootsuite

DECEMBER 10, 2019

They helped students connect through an invite-only Facebook Group. But they also have a closed Facebook group with more than 17,000 members. The Facebook Group includes no product placement posts or advertising. For example, Nike saw that few young women in Italy take part in sports. View this post on Instagram.

Trends 145

Trends Social Media CPA Sports 145

Webbiquity SMM

SEPTEMBER 10, 2012

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Carrie is also active in community work, including work with tornado relief and local sports charities.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Writtent Blog

DECEMBER 6, 2023

Sponsor a local sports team. Join groups on LinkedIn. LinkedIn has great groups – whether it’s cooking or B2B marketing – your audience is there. Books have more value than most other types of content and establish your expertise. You can sell them or offer them for free in exchange for email addresses.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. Influence in social media: how to find the top bloggers by blur Group. B2B Social Media Example: GE MarkNet by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

MAY 20, 2014

This resulted in a final list of 60 Facebook pages ( View in Google Docs ) across these 15 categories: Observation #1: News sites seem to be the dominant category with strong showing by Retail, Outdoor Recreation/Sports, and Fashion. Several B2B FB pages like Kim Garst’s Boom! These were likely promoted.

Data 163

Data Facebook Retail Fashion 163

Hootsuite

APRIL 7, 2021

Cohen revealed that—at least for Hootsuite’s North American B2B audience—our Instagram posts do best when we hit the wake-up or lunch-time hours for our Pacific time zone audience, and the sitting-down-to-work or logging-off hours in the Eastern time zone. Check when your audience is most active online.

Instagram 145

Instagram HootSuite Analytics B2B 145

Buffer Social

AUGUST 23, 2023

Facebook About Facebook’s users* Monthly active users: 2.989 billion Breakdown by gender: 77percent women, 61percent men Dominant age group: 77percent of 30 - 49-year-olds Nearly one-third of global online shoppers use Facebook as their preferred social platform for purchasing.

Small Business 77

Small Business Activities Platform Social Media 77

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? The fastest-growing demographic group on Facebook is no longer women over 55 years old–it’s now users under 18. Not surprisingly, email and search are the most common online activities among all age groups. billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Janet Fouts

JUNE 5, 2014

Chief Content Strategist for Edelman (@EdelmanPR), AdAge columnist, LinkedIn Influencer and avid sports fan. A Forbes Top 50 Social Media Influencer, blogger, B2B content marketing and inbound marketing, and social media strategist working with tech companies and B2B. Founder, Altimeter Group. MarshaCollier. Steve Rubel.

Consultant 196

Consultant Klout B2B Influencer 196

Convince & Convert

APRIL 13, 2010

That experience made me explore different industries, which lead me to B2B PR. That experience made me explore different industries, which lead me to B2B PR. I agree he embodies what's great about golf – and sports. If you want to survive in the PR industry, you have to love the material you are pitching.

Social Media 112

Social Media Strategy Influencer Education 112

Convince & Convert

AUGUST 11, 2010

If you want to support an IU sport, I would choose men's soccer! I was there for business last year, visiting my friends at Flint Group. N… [link] [link] Aron Stevenson 7 Reasons I'm Moving to Bloomington Indiana – Top 7 Reasons I'm Moving to Bloomington, Indiana:Skin too dry. Bloomington is a great town.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

JUNE 3, 2010

link] jaybaer Makes me wonder if the reason it worked in sports is because it was an umpire, not a player. I'm not suggesting a sincere apology would put the genie back in the bottle, I'm just shocked they haven't really tried it at all. link] jaybaer Weird, isn't it? Maybe golf, where people routinely penalize themselves.

Social Media 156

Social Media Strategy Consultant Social CRM 156

Social Media Strategery

AUGUST 8, 2010

Enjoy working in teams – Social media is “social&# – you have to enjoy working with a diverse group of people Are responsive – There is no 24 hour news cycle any more. Social Media is going to chance and is already changing the game – in B2C and in B2B. It’s real-time baby. quickly and thoroughly.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

agora pulse

APRIL 28, 2020

To support the #BlogChat group, a couple of us decided to have a pre-chat discussion to help newbies since it was such a fast-moving conversation. That said, around the same time, I was a part of a group called #UsGuys where we experimented with an on-going conversation 24/7. Take the time every day or week to read news and updates.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Laurel Papworth

FEBRUARY 22, 2015

Identify the pain points and the hopes/wishes briefly, the circumstances and backstory and any anecdotes you can glean (CEO wants a LinkedIn group, we had problems on Facebook, Instagram is really popular with our staff). lobby groups, new in a job, re-entering workforce after time off. Don’t ignore sport updates.

Avatar 40

Avatar Strategy Social Media How To 40

Convince & Convert

FEBRUARY 2, 2012

Jay: This is, as I understand it, the first time that a command center has been built of this nature, not only for the Super Bowl, but really for any singular major sporting event. That’s a lot. Is that the case? Taulbee: To my knowledge, yes. I’ve not been able to find any other instances of anything quite like this.

Social Media 116

Social Media Committee Team Questions 116

Convince & Convert

MARCH 15, 2012

We also recommend top LinkedIn groups that they. Eric : So we have a pretty big sales group at Argyle , actually 13. service and sales, frankly, is a spectator sport now, you have. just monitor that group.” So they take a. lot of guidance in terms of re-posting the content that we share. Work with the sales.

Software 118

Software Education Team Social Media 118

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? 55% of this age group now have a profile on at least one social network. B2B Infographics ). B2b companies that maintain blogs generate, on average, 67% more leads per month than non-blogging firms. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). B2B Infographics ).

Statistics 214

Statistics Social Media B2B SEO 214

Convince & Convert

FEBRUARY 16, 2012

It’s nice to be back on Social Pros with you after last week’s live podcast in a sports bar in Tampa Bay with Scott Monty. I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. You could have hung out on the podcast live in the sports bar.

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Webbiquity SMM

JUNE 6, 2011

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list. Contributor to the Social Media Marketing Magazine – B2B Column.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Techipedia: Tamar Weinberg

JANUARY 5, 2011

5 Ways to Weave LinkedIn Into Your Marketing Mix (Online Marketing Blog): The personal account and company group is the beauty of an effective LinkedIn marketing plan. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

agora pulse

SEPTEMBER 2, 2020

Do you specialize in tech, beauty, sports, pharma, or like us, financial services? Write articles, answer questions, and network in Linkedin groups. So, too, is the sector you operate in (pharma, finance, sports, etc). This is true even for B2B companies where there is always a decision-maker. You specialize in a sector

Social Media 148

Social Media Marketing How To Tweetdeck 148

Buffer Social

AUGUST 9, 2016

Behaviors , which contain things like … B2B company size. This is really neat stuff: A custom audience is a group of people who have a previous relationship with you, perhaps as customers or contacts. Job titles. Relationship status. Income level. Interests , which contain things like … Fitness. Operating systems used.

Advertising 40

Advertising Facebook URL Campaign 40

Convince & Convert

OCTOBER 22, 2014

This is the sentiment that started the Vidyard Ignite conference – the first-of-its-kind event specifically designed to address the issues that B2B marketers face when it comes to creating video. B2B companies like to give the idea of “humor” in their marketing the brush-off. The “play” button is the most compelling action on the web.

B2B 167

B2B Video Trends Content 167

Webbiquity SMM

MAY 14, 2013

Dozens of reasons why corporate blogs still matter in B2B marketing by Content Marketing Experience. J-P De Clerck makes a comprehensive case for corporate blogging—as long as it isn’t done the “wrong” way: “It’s traditional PR in a new package: corporate blogs as a way to shout how great they are.”

Resources 195

Resources Tips Syndication SEO 195