Webbiquity SMM

AUGUST 27, 2013

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. of B2B commercial website traffic and 7% of leads—correlate fairly well with the 1.9%

B2B 263

B2B Social Networking Research Marketing 263

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

Press Release 78

Press Release B2B Communities Marketing 78

Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software? What are webinars?

B2B 98

B2B Platform Price Software 98

Keyhole.co

MARCH 11, 2024

Creating a monthly LinkedIn Analytics report is your go-to strategy for gauging your professional network’s engagement and reach. In this blog, we will walk you through the process of creating a detailed monthly LinkedIn Analytics report, complemented by a free template to get you started.

Template 52

Template Templates Analytics LinkedIn 52

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Firebelly

OCTOBER 12, 2015

Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests. Group size: 999,929 members. Group size: 50,858 members.

Groups 100

Groups Groups LinkedIn Social Media 100

Webbiquity SMM

AUGUST 24, 2021

Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. National Geographic stands apart from that group, at #11. Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort.

Social Networking 217

Social Networking HootSuite Advertising LinkedIn 217

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Oktopost

DECEMBER 19, 2023

X originally released their own Threads capability to combat their limitation of 240 characters per Post, which made it challenging to relay long-form messages, narratives, and stories for B2B marketers. You can also assign tags to your Threads for even more granular reporting, so you can measure their performance with ease.

Engagement 69

Engagement Case Study Overview B2B 69

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

DECEMBER 1, 2021

Jason has learned from the best in the business during his time at Marketo when he reported directly to co-founder, Jon Miller. Before joining Microsoft as an internal transfer, he spent nearly six years building the global content marketing, social media, and demand generation engine at LinkedIn as the Group Marketing Manager.

Microsoft 109

Microsoft B2B Apple Conference 109

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Sprout Social

MAY 18, 2022

By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” On social media, this may involve joining professional groups and interacting with industry leaders. Sprout’s employee advocacy software Bambu offers reports like this and much more. Prospect referrals.

Metrics 136

Metrics B2B Software Social Media 136

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Atlassian 100

Atlassian ROI Social Media Collaboration 100

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. It’s like having your niche club, similar to Discord or Facebook Groups, but on Twitter. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Audiense

JUNE 27, 2018

Use case for B2B. Using Audiense Insights and our Influencers report we have identified the most exclusive profiles and with the most affinity with the festival audience. Using Audiense Insights and our Influencers report we have identified the most exclusive profiles and with the most affinity with the festival audience.

Analysis 96

Analysis Advertising Journal B2B 96

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust. Brands, especially B2B businesses, need to manage multiple social media accounts on different channels. Human/Employee Error.

Social Media 125

Social Media How To Policies Authentication 125

Convince & Convert

DECEMBER 4, 2018

In those situations, these organizations benefit from a structure that brings together various groups and sits outside of the regular reporting structure. . These long-term groups combine learning and oversight around a specific area, driving the organization to shift across multiple disciplines together. .

Class 146

Class Meeting Resources Template 146

Webbiquity SMM

DECEMBER 26, 2012

What are today’s best practices for B2B PR? ” 10 Simple Strategies To Boost Your B2B PR Campaign by Marx Communications. ” Best Practices In B2B PR by Fast Company. .” ” Best Practices In B2B PR by Fast Company. So how exactly does PR support SEO efforts? Be helpful and genuine.”

Tips 202

Tips B2B Journal SEO 202

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. Our senior leadership is always interested in our LikedIn follower demographics and wants to better understand how this group is interacting with our content. We also use the report to track the progress of our overarching business goals.

Team 40

Team LinkedIn Report Company 40

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The Motley Fool reported at the end of October that, “the number of frequent tweeters is shrinking — its current monthly active user base of 326 million or so is about 9 million less than it was last year at this time.”

Team 160

Team Marketing B2B Eventful 160

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Last year, Econsultancy reported that only 22 percent of companies were satisfied with their conversion rates. According to the Alterra Group , 97 percent of marketers claimed it led to a better ROI than other marketing tactics. McDonald’s, Turning Fast Food into Fast Results.

Campaign 147

Campaign Marketing B2B Conference 147

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

OCTOBER 19, 2011

I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. 3) Leverage your community – Whether you build your own or rent one from a provider like LinkedIn Groups, a community is a great place to promote a new solution to your existing customers.

Social Media 230

Social Media Jive Marketing B2B 230

Ignite Social Media

MAY 6, 2021

Some users are tired of this tactic so much that they’re beginning to report users for spam. While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . Product Pages. LinkedIn Events.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. Filter by date, type (sponsored or organic), and demographics, then you can export your report.

LinkedIn 113

LinkedIn How To Collaboration URL 113

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. There’s much more, from Frank Days of Novell, Maggie Fox of Social Media Group, Stephanie Marx of Cisco and Lee Traupel of Linked Media Group.

Trends 187

Trends Social Media Marketing Technorati 187

Hootsuite

MARCH 11, 2020

Here’s an even more detailed breakdown from our 2020 digital report on social media of LinkedIn’s advertising audience by age group and gender. It’s part of the reason why 58% of B2B marketers prefer LinkedIn ads compared to other social organizations. Source: Digital 2020. Great news for brands targeting high-paying customers.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. Bosses (and clients) love reports, and so writing them is an important part of a social media consultant’s job.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buzz Marketing for Technology

NOVEMBER 9, 2011

I don’t care whether you own a community or your rent one from a provider like LinkedIn Groups – but a community is a great place to create a social experience with your customer. When you do that the results reported in a recent Jive report of over 2000 customers are outstanding.

Social Media 198

Social Media Jive ROI Press Release 198

The Realtime Report

JUNE 21, 2019

84% of businesses that invest in improving customer experience report an increase in revenues. To close this gap, here are four customer experience metrics that all businesses — B2C, B2B, and B2B2C — should be using to constantly raise the bar and delight customers: Net Promoter Score (NPS). appeared first on The Realtime Report.

Metrics 79

Metrics Aggregator Price Loyalty 79

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113