Oktopost

NOVEMBER 23, 2020

Every seasoned B2B marketer knows that launching a new campaign can be a venture into the unknown. But once your content is out there, you can start figuring how well it’s working towards accomplishing your marketing goals. The trick is knowing what metrics to identify and how to measure them. 6 B2B Marketing KPIs to Measure.

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B2B Marketing Metrics ROI 125

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better.

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B2B LinkedIn Tips Marketing 148

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. With that kind of lead gen, it’s no wonder that YouTube is a high priority among B2B marketers. . In this post, we’ll examine why you should be prioritizing YouTube for your B2B marketing. Why Use YouTube for B2B Marketing? How popular is YouTube?

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B2B SEO YouTube Tools 132

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

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B2B Marketing Apple Hosting 62

Oktopost

JANUARY 13, 2020

The internet, more like Google, is still very capable of delivering in-depth knowledge from trustworthy experts. Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases.

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B2B Advertising Campaign Statistics 119

Meltwater

SEPTEMBER 1, 2019

The days when B2B advertising predominantly happened on Google and other third-party platforms? Well, Google still remains… Read More >>>. Remember when having a social media marketing budget to spend was an anomaly?

B2B 101

B2B Advertising Social Media Marketing 101

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Hashtag Analytics LinkedIn Content 102

Convince & Convert

DECEMBER 5, 2014

Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. robzie_ Tweet This. Marketing for Marketers. He was right.

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B2B Social Media Google Construction 153

Oktopost

OCTOBER 30, 2019

Episode two of our podcast, B2B Marketing Now, was posted last week and we learned so much about video for B2B marketing creating this episode. We invited Paul Carpenter to educate us on the value of video for B2B marketing, covering the why and how with video programming. How can you build a video marketing program?

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B2B Video Marketing Module 89

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Sprout Social

JANUARY 26, 2023

How did you find it? Through Google search? In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. While walking by?

Discount 126

Discount Marketing How To B2B 126

Convince & Convert

DECEMBER 5, 2014

Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. His first push was to get the brand active on Google Plus, where he felt there was a potential audience of marketers they just weren’t reaching on other platforms. robzie_ Tweet This. Marketing for Marketers. He was right.

B2B 113

B2B Social Media Google Construction 113

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

OCTOBER 29, 2020

With a huge spike in video content across social media and no signs of it slowing down, producing engaging thought leadership videos have become the latest trend for B2B marketers. She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles. Want to Catch Another Episode?

Video 104

Video Social Media Engagement B2B 104

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. While you were likely already familiar with the concept of a marketing competitor analysis, you might not know exactly how to put one together from scratch.

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Analysis Sentiment Marketing How To 105

Razor Social

SEPTEMBER 20, 2018

In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. So let’s start.

Analytics 84

Analytics Google How To Report 84

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. A free trial run shows potential customers exactly how your product works. It can also increase their excitement about your product and services and show them how it’ll improve their lives and business practices. Offer an Introductory Trial. Show Social Proof.

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B2B How To Case Study Startup 60

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value. Solve it promptly and update them.

Reputation 59

Reputation Brands Construction How To 59

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

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Google Tips Bookmarklet SEO 216

Keyhole.co

OCTOBER 24, 2023

YouTube videos can provide great value for your business, since they have the potential to show up on the first page of Google search results, thereby increasing your brand’s reach and authority. Try Keyhole for free Author Bio Andy Beohar is the Managing Partner at SevenAtoms, a leading B2B demand generation agency.

YouTube 52

YouTube How To Posterous Upcoming 52

Oktopost

JULY 13, 2022

Want to hear more from renowned B2B marketing leaders? With the rapidly changing landscape of B2B marketing, it can be easy as a marketing leader to feel like a fraud and have a fear of being discovered. She’s been featured by the BBC, Wired, Huffington Post, and more, and has given keynote speeches at Facebook, Microsoft, and Google.

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B2B Marketing Apple Microsoft 131

Oktopost

OCTOBER 14, 2020

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show.

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B2B Skills Hosting LinkedIn 136

Hootsuite

APRIL 29, 2020

In this article we explain how to create a social media schedule. Finally, we walk you through exactly how to schedule social media posts. How to create a social media posting schedule in 5 easy steps. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m.

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Template Templates Social Media Tools 145

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

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Examples B2B ROI CPA 62

Keyhole.co

MARCH 11, 2024

LinkedIn Analytics Pro LinkedIn Analytics Pro is a premium Google Analytics tool offered by LinkedIn itself, providing advanced insights into your page performance and audience engagement. How can professionals maximize their LinkedIn analytics? How can businesses leverage LinkedIn for B2B marketing?

Template 52

Template Templates Analytics LinkedIn 52

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Catch all episodes here.

Brands 144

Brands Content B2B Apple 144

Oktopost

APRIL 10, 2019

For B2B marketers looking to prove the credibility of their work, the most important metrics are the ones that show a real impact on revenue. Over half (52%) of B2B marketers still find it difficult to prove social media ROI. Unfortunately, this brand awareness is usually difficult to track. Lead’s Social Journey.

Conversation 99

Conversation Social Media ROI B2B 99

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to get the list uploaded to LinkedIn.

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Software LinkedIn Content management systems How To 107

Visually SM

OCTOBER 29, 2020

How to build a social media strategy for your brand? Everyone will know how to approach the user, answer their doubts, and what kind of content to publish. How to build a social media strategy for your brand? Know how your audience consumes content. Tools like Google Trends can help you find those subjects.

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Social Media Engagement Strategy How To 130

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 88

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Webbiquity SMM

AUGUST 23, 2011

How to get it? So where does blog traffic come from, and how does this change over time? This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. Syndication is also helpful.

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Syndication Data How To HootSuite 186

Sprout Social

NOVEMBER 2, 2023

This part of the customer journey map helps you understand how customers gather information. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. Check out how you can turn your B2B social media data into a revenue-driving powerhouse and create a memorable brand.

Examples 103

Examples Template Templates How To 103

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . For large B2B brands with brand advocates, partners, employees, and more all posting on the brand’s behalf then. Maintain a Consistent Tone and Persona. As human beings, we contain multitudes.

B2B 69

B2B Brands Tips Notification 69

Waxing UnLyrical

DECEMBER 20, 2012

The Page will show up in Google search results. How To Grow Your Facebook Community is a post from: Waxing UnLyrical. He had a 14-year career in direct B2B industrial sales before deciding to lighten up his dreary work life and move into advertising/marketing. Twitter Google+ LinkedIn How To Grow Your Facebook Community.

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Communities Facebook How To Consultant 234