Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Buzz Marketing for Technology

JULY 28, 2010

If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward. If you look at the interview I did with Sean Geehan – he talked about the typical number of customers in B2C versus B2B and the high concentration we have in B2B that account for the most of the revenues.

B2B 219

B2B Curation Communities Marketing 219

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Reddit. Stumble upon something good?

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Therefore our spending patterns are typically reversed.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Twist Image

SEPTEMBER 1, 2016

B2B and B2C used to be very different and complex beasts. While the complexity has not changed, both B2B and B2C really do have an entirely new way to think, communicate and connect with prospective clients (thank you, digital!). That feels like it could be the story of a B2B or B2C opportunity. .

B2B 45

B2B eBook Marketing Forums 45

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

MARCH 20, 2022

To tick both boxes on social media, your strategy can’t be a monologue. The practice of social listening was adopted by the B2B marketing community from our B2C counterparts—very much like social media itself. The volume of B2B mentions might be lower, but the potential cost of every missed negative post is so much bigger.

Conversation 118

Conversation Sentiment B2B Module 118

Webbiquity SMM

JANUARY 23, 2024

Customer-centric strategies. But when customer preferences change daily, how do you ensure your retention strategies drive desired results? This can guide your product development and marketing strategy and strengthen your offerings accordingly. Adjust marketing strategies. What do you need for better customer retention?

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. That’s why, now more than ever, optimizing lead generation strategies to identify and nurture these MQLs becomes paramount to any organization’s revenue generation efforts.

Social Media 62

Social Media B2B Sentiment How To 62

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. Here are three broad similarities to Apple’s strategy that may serve Clubhouse well. appeared first on B2B Marketing Blog | Webbiquity.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Convince & Convert

APRIL 25, 2014

jtroyer Tweet This Giving Back to Your Top Influencers Back in 2003, VMware ‘s online community was centered around a forum. This one page aggregates all of the data from Twitter, Facebook, blogs, the community forums, and any other place online where VMware chatter might be going on. . See you next week!

Communities 134

Communities B2B How To Forums 134

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Use social listening to track brand mentions across different social networks and forums.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

JULY 1, 2014

As with any new tactic or strategy implemented—the best place to start is writing down your goals before defining a strategy. To achieve these goals, ReadyTalk first partnered with Influitive —a platform that focuses only on advocate marketing and serves as a hub for an entire advocate marketing strategy.

Case Study 164

Case Study Brands B2B Marketing 164

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Comments, forum posts, podcast mentions, you name it.

Reputation 94

Reputation Sentiment Analysis Notification 94

Oktopost

NOVEMBER 30, 2023

After all, the best marketing strategies and methodologies are only as good as the data that showcases the results and ROI of our efforts. Recognizing the origins of website traffic is pivotal, as it aids in understanding the effectiveness of various marketing strategies, allowing for adjustments based on what resonates with our audience.

Forums 62

Forums Reddit Analytics Sentiment 62

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. 8 Ways to Improve Content Marketing Strategies to Increase Leads. 5 Content Marketing Strategies That Will Grow Your Overall Traffic And Sales.

Strategy 93

Strategy Content Marketing Influencer 93

Webbiquity SMM

DECEMBER 13, 2011

In almost any major city, on almost any day, there are various types of business networking events: breakfasts, happy hours, seminars, forums and other types of events where local business people can meet each other and form new connections. Expand your network of connections.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth.

Analysis 69

Analysis Data Sentiment Metrics 69

Oktopost

MARCH 27, 2024

However, not all social listening is created equal, especially when comparing the needs of B2B and B2C organizations. Let’s dive into why social listening in a B2B context isn’t just helpful—it’s essential, and how it differs fundamentally from its B2C counterpart. Unfortunately, the same is not true in B2B.

B2B 75

B2B Sentiment Analysis Influencer 75

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Related posts brought to you by Yet Another Related Posts Plugin.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. 8 Ways to Improve Content Marketing Strategies to Increase Leads. 5 Content Marketing Strategies That Will Grow Your Overall Traffic And Sales.

Strategy 60

Strategy Content Marketing Influencer 60

MegaBytee

MARCH 8, 2021

You should maintain a strategy if you want your content to do good on social media. Examine The Nature of Your Business:- First of all, you have to consider whether your business is B2B(Business to business) or B2C(Business to consumer). Participate In Forum Discussions: – Forum discussions are really helpful for your business.

Social Media 52

Social Media CPC How To Forums 52

Oktopost

DECEMBER 21, 2023

In fact, in 2023, 71% of CMOs indicated that they did not possess an adequate budget to implement their strategies fully. By conducting thorough research on target markets, consumer preferences, and competitor strategies, CMOs can make more informed decisions and allocate resources effectively.

Marketing 62

Marketing Survey Skills How To 62

Keyhole.co

OCTOBER 16, 2023

You need thorough audience insights, the right tools, and data-driven strategies. Knowing these details lets you tailor your hashtag strategy to reach the right people. Keyhole also offers a clean dashboard where you can track your existing hashtag’s performance, identify areas of improvement, and optimize your strategy accordingly.

Hashtag 52

Hashtag Instagram How To UGC 52

Pixlee

FEBRUARY 19, 2018

Attendees will leave with a solid strategy that positions them to implement a plan for growing their business and connecting with audiences in new and innovative ways. They will also experience more than 120 sessions and workshops with leading brand marketers from around the globe and get new ideas for strategy, integration, and measurement.

Conference 41

Conference Marketing B2B Class 41

Mindjumpers

OCTOBER 19, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. It also points out some ways to start your 2010 engagement marketing strategy. Similar Posts: Defining a Strategy To Use Content In B2B Marketing. Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Engagement 177

Engagement Marketing Paid Search Forums 177

Oktopost

JUNE 16, 2022

Want to hear more from renowned B2B marketing leaders? In 2021, Matt received an award from Zendesk to recognize the customer experience strategy he created at Finch and a nomination for the “Innovator of The Year” Award at Finovate NYC. His strategy to humanize brands was presented at Cannes Lions and Bank CX Tech Forum.

Banking 25

Banking B2B Apple Forums 25

Keyhole.co

MARCH 9, 2023

YouScan YouScan is another social media listening tool that offers monitoring of social media, blogs, forums, reviews, and other online media. Oktopost Oktopost brands itself as the social media management platform for B2B enterprise. Con: Oktopost is more focused on B2B promotion than social listening.

Tools 84

Tools Sentiment Hubspot Price 84

Convince & Convert

JULY 14, 2010

I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. Personally, I have had to serve in the positions of jester, leper, and pariah in my efforts to have others adopt social media strategies.

Social Media 134

Social Media Strategy Metrics Organization 134

Mindjumpers

JANUARY 3, 2011

Like Mindjumpers, he is associated with Social Marketing Forum. The consequences for the marketing strategy should be clear by now as well. Sounds like B2B marketing and lead nurturing, doesn’t it? Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144