Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. I think in the next few years you will have ways of tagging pages with 1x1 pixels so you can effectively track the traffic to and from things like Facebook.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 137

B2B Social Media Hashtag Press Release 137

Convince & Convert

MAY 3, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The RSS feed is: [link].

Social Media 130

Social Media Retail Education Airlines 130

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JANUARY 4, 2022

While 80% of B2B leads come from LinkedIn, 96% of B2B marketers use LinkedIn to distribute content. When used correctly, LinkedIn can be an effective marketing channel for B2B and B2C companies. Whether you are a small business, working in B2B or B2C, it is the right time to perfect your LinkedIn marketing strategy.

LinkedIn 130

LinkedIn How To Marketing Newsletter 130

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.

Consultant 122

Consultant Metrics Social Media Social CRM 122

SalesChoice

JANUARY 4, 2017

Section 2.0 – examines the changing landscape of B2B sales professionals where customer intelligence is surpassing the performance levels of sales professionals, and discusses the value of narrative story telling to accelerate sales performance. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016.

Data 20

Data Organization Analytics Analysis 20

Buffer Social

NOVEMBER 30, 2016

PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! PPC for lead generation and B2B. Content Marketing for B2B Enterprises.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this. Here are all our white papers. So what does it really do? It’s pretty awesome.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively). Consequently, I have two recommendations. First, never blow off a post. Great post!

Social Media 119

Social Media Strategy Consultant RSS 119

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Sprout Social

APRIL 25, 2022

The truth is, Instagram is a B2B goldmine. In short, B2B brands need to be there. If you’re still not sure about Instagram for B2B, get ready for a perspective shift. Why should B2B brands be on Instagram? Why should B2B brands be on Instagram? 4 B2B Instagram marketing examples we love.

B2B 123

B2B Instagram How To Marketing 123

Webbiquity SMM

JULY 7, 2014

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance by KoMarketing. A Guide for Optimizing Your LinkedIn Company Page by B2B Inbound. 7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions by Ignite. ” Best LinkedIn Company Pages of 2013 by LinkedIn on SlideShare.

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. Measurement: What was the result—how much online visibility was achieved with a particular piece of content? How much website traffic did it drive?

Findability 197

Findability Directory Social Bookmarking B2B 197

Sprout Social

JANUARY 25, 2019

Another example of a B2B company that is producing great resources is customer identity company Signal. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts. The resources you create, which relate to your brand, should be helpful and useful for your audience.

Engagement 109

Engagement Hotels Brands How To 109

Convince & Convert

SEPTEMBER 21, 2010

I see you have email alerts on new properties in the area. Can you RSS feed that? Good stuff. Keep it rocking. Thanks again, j Jason Baer Derek - Thanks very much for the comment. I like the Roost.com site. Very interesting. I see you have email alerts on new properties in the area. Can you RSS feed that? Good stuff. Keep it rocking. Good stuff.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook. Because we’re a white label company and a B2B company, awareness is tough sometimes.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics. Then there’s Twitter.

Social Media 148

Social Media How To Analytics Types 148

Convince & Convert

MARCH 1, 2012

Eric: We’re a B2B software company. If you walked into somebody’s Super Bowl party and just walked up to every single person you know and said, ‘Buy my book,’ and ‘Download my white paper,’ and all this stuff, you’d never get invited back to that party.” Listen Now.

Social Media 140

Social Media Hubspot Software Hosting 140

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Rebekah Radice

MAY 24, 2017

White papers. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Vlogs (video blogs). Social bookmarking. Video tutorials. Case studies. Infographics. Then there’s Twitter.

Social Media 60

Social Media How To Analytics Types 60

Waxing UnLyrical

NOVEMBER 8, 2019

When it comes to B2B content marketing, you need to focus more on expertise and for directly targeting end-users to create informed content that helps users to make decisions. White papers. First of all, you need to have a content strategy that fits the nature and niche of your business. Blogs and articles. Short-form videos.

Content 187

Content Curation Marketing SEO 187

Hootsuite

NOVEMBER 30, 2023

Using the same process as above, you can generate content ideas for white papers, videos, podcasts, infographics, and more. Develop a strategy Less than half of B2B or B2C marketers have a documented content marketing strategy. This is your tool. 1 Social Media Tool Create.

Tools 104

Tools Content HootSuite Marketing 104

Webbiquity SMM

FEBRUARY 17, 2013

This is admittedly a tough market in which to stand out, but—we have b2b software clients who routinely generate hundreds of web leads each month. It requires producing content in various formats (video, blog posts, white papers, presentations, infographics, etc.); But this particular post is nonsense. I suspect John does too.

Engineering 193

Engineering iPad B2B SEO 193

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency. A link to the company blog(s). •

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? by Marketo Blog.

Facebook 223

Facebook Marketing B2B Advertising 223

agora pulse

AUGUST 19, 2020

A total of 76% of buyers are willing to share their information in exchange for white papers; ebooks took second place with 63%. Fun social content fact: Almost 90% of B2B marketers say that repurposing existing content is more effective than producing new content in terms of time, costs, and results. Collect With Feedly.

Curation 130

Curation Content Curata Flipboard 130

Social Media Strategies Summit

MAY 11, 2021

Got some long-form content like a white paper that worked well for your readers? According to the B2B Content Marketing Trends Report , “Customer testimonials and case studies are considered the most effective content marketing tactics.” Feeding the ever-hungry content monster can seem daunting, for sure. Why reinvent the wheel?

Tips 262

Tips Content B2B Case Study 262