Oktopost

AUGUST 27, 2020

When it comes to B2B marketing thought leaders, the COVID-19 crisis has driven experts and influencers in the field further into the digital realm. But, before we deep dive into social profiles let’s take a step back and realize why is influencer marketing booming for B2B marketing? How we picked our top 10 B2B influencers.

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Oktopost

NOVEMBER 28, 2022

In the world of B2B sales, this can be a complex and time-consuming task, as the buyer’s journey is often long and convoluted. Over 84% of B2B executives are using social media as a source for making a purchase decision, which shows that buyers are doing their research online before they make a commitment to a company.

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B2B Metrics Engagement Data 84

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. SOS’s goals are to promote ocean health at a grassroots level and teach people how to protect natural seafood resources for generations to come. Image: Jason Howie.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. SOS’s goals are to promote ocean health at a grassroots level and teach people how to protect natural seafood resources for generations to come. Image: Jason Howie.

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Feed Feedly B2B Instagram 100

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 102

Oktopost

AUGUST 23, 2023

Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

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Oktopost

AUGUST 23, 2023

Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions. With human-focused social campaigns, she reveals how her strategy and content are more in line with B2C.

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B2B Content eBook Apple 62

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. B2B buyers are increasingly using social media and user generated content to research their major purchases. This presents B2B marketers with a new playground. 60% of advertisers on Quora are B2B.

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B2B Advertising Campaign Statistics 119

Oktopost

SEPTEMBER 14, 2020

Perhaps the biggest gain any marketing team can receive is learning how to measure success. In today’s data driven world, B2B businesses need to rely on numbers more than ever before. This discussion is perfect for anyone looking to learn how to coach their marketing teams to measure success!

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Oktopost

MAY 16, 2022

So, how do you use social media to actually earn revenue for B2B? How do you shift the preconception that all social media is good for is brand recognition? Recently, we participated in a fireside chat with Shane Redding, Strategy and Evolution Expert at B2B Marketing during Martechopia. People want to talk to people.

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Oktopost

SEPTEMBER 15, 2020

The premise behind B2B Marketing Now , Oktopost ’s original podcast channel, could not be more simple: bring together the best of the best of the B2B marketing space, and episode-by-episode, share their experiences navigating the modern day marketing function. They are challenged daily on how to build, curate and maintain a brand.

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Oktopost

APRIL 2, 2021

More concerned with business than cat videos or politics, it is the perfect B2B marketing platform. One reason for LinkedIn’s increasing popularity is that B2B marketers use it for lead generation. Up to 80% of B2B marketers’ social media leads stem from LinkedIn’s excellent search capabilities.

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B2B Analytics LinkedIn Marketing 78

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 158

Oktopost

SEPTEMBER 28, 2020

One of the biggest challenges for buyers and brands alike is learning how to filter through the noise across the network. Catch the conversation by searching for B2B Marketing Now and subscribing wherever you listen to podcasts. You can find Megan on LinkedIn actively sharing insight in B2B content marketing.

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LinkedIn B2B How To Metrics 107

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. Related posts: Social Media Listening for B2B Marketing One of the biggest challenges for organizations today is managing. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Send this page to Print Friendly.

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Pam Moore

FEBRUARY 24, 2018

Does this mean they are not in the B2B camp that is watching our LinkedIn videos earning between 10,000 and 50,000+ organic views each? It is true that big changes are coming to Facebook. Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers.

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Feed Feedly Metrics News 167

Oktopost

JUNE 20, 2023

She talks through how to get advocate feedback, how to encourage positive sharing behaviors, why it’s so important to have a constant line of communication, how to gamify, and key insights on the best times to launch campaigns and initiatives. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

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Strategy B2B Apple Hosting 118

Webbiquity SMM

APRIL 4, 2023

A scroll through your feed will reveal examples: Learn : If you’re scrolling for how-to videos, articles about vacation destinations, or slow cooker recipes, you’re in learning mode. The post Three Reasons We Can’t Disconnect from Social Media appeared first on B2B Marketing Blog | Webbiquity.

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Sprout Social

SEPTEMBER 6, 2023

LinkedIn is a powerful marketing tool for any business, particularly in the B2B landscape. Over 82% of B2B marketers consider it a goldmine for generating high-quality leads, connecting with peers and building their professional network. You might be wondering how to get started, what information to include, and how to get started.

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Oktopost

JULY 18, 2022

Hot Topics: How to work smarter, repurpose content, and never run out of ideas. Passionate about humanizing B2B brands, building communities, and developing her personal brand, she manages all social accounts and heads the Oktopost employee advocacy program. She also hosts Oktopost’s B2B social media podcast, Behind the Post.

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Social Media Management Social Media How To B2B 69

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? NFO is the new SEO – that’s News Feed Optimization on Facebook.

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B2B Marketing Mobile CPM 279

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

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Oktopost

APRIL 26, 2021

B2B companies are especially guilty of this — but they don’t have to be. Want to learn how to create a social media marketing strategy for your business? So now the big question I’m sure you are asking is, “How on earth do I get started?”. Tips on how to create an engaged social media audience. By diving in. .

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Engagement Social Media How To Hubspot 156

The Realtime Report

JULY 15, 2022

How to Optimize Your Social Media. Ranked #3 in B2B Marketing’s Global 30 under 30, Larry leads a dedicated, remote team of talented digital marketing professionals. Strategy for Ultimate Business Growth. Trust and consistency can help convert your leads to sales and increase conversions overall. Optimizing Your Strategy.

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Social Media Strategy How To Comparison 91

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

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B2B Social Media Marketing Sample 206

Sprout Social

JANUARY 9, 2024

Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature. The post How to use AI analytics for targeted business decisions appeared first on Sprout Social. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

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Analytics Sentiment Analysis Patterns 113

Oktopost

JANUARY 14, 2024

In the fast-paced world of B2B social media management, efficient collaboration and smooth workflow processes are key to creating compelling and on-brand content that resonates with your target audience.

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Convince & Convert

APRIL 29, 2016

We’ve all seen the stats that reveal B2B marketers are spending more time, budget, energy, happy hours, hackathons, and puppy time on content. The Truth About How Content Converts. 68% of B2B marketers say that increasing conversion rate is their leading objective for lead nurturing, according to a December 2015 study by Ascend2.

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B2B Education Content Marketing 60

Oktopost

MARCH 16, 2020

As the crisis unfolds, many marketers are discussing how to keep business moving along in such uncertain times. For many B2B marketers, large amounts of social content have been created in advance for the 2020 year promoting conferences, events, business trips, summits and meet-ups. Content Discovery.

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Social Media Module How To Meeting 104

Keyhole.co

OCTOBER 16, 2023

How to find the right hashtags for Instagram Every successful or trending hashtag won’t work for you. You must understand how to find Instagram hashtags that represent your content messaging and resonate with your audience. If you are a B2B company, using hashtags specific to your industry or niche will boost niche visibility.

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Webbiquity SMM

AUGUST 23, 2011

How to get it? So where does blog traffic come from, and how does this change over time? This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. Syndication is also helpful.

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Syndication Data How To HootSuite 186

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. However, understanding how to leverage X for marketing purposes is more complex than it might seem. It’s more than a space for personal updates and celebrity gossip.

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Strategy Twitter Tips Marketing 52

Oktopost

APRIL 30, 2020

The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing. It is also the top social media platform for B2B lead generation by far. How to Create and Manage Your LinkedIn Event.

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Eventful LinkedIn B2B Microsoft 128

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

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Examples B2B ROI Analytics 62

Sprout Social

OCTOBER 10, 2019

For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it. How to Advertise on LinkedIn. After all, advertising on LinkedIn is definitely a different beast from the likes of Facebook. Getting Started.

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LinkedIn How To Real Estate Advertising 96

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

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Social Media Strategy B2B Collaboration 62

Later

MAY 27, 2020

NEW EPISODE: How to Make $1000 with a New Online Business This Month ? ? I want to break down how you — yes, YOU — can make $1000 in one month.? ? Take the What Day Is It? podcast for example. Their fun (purple and pink!) Before you create any content, ask yourself: Is your podcast promoting your personal brand?

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Instagram How To Feed Feedly 84