Pam Moore

FEBRUARY 24, 2018

Mark Zuckerberg recently announced that the news feed algorithm will be changing in a way that impacts brands and publishers. He made it crystal clear that we all will see less brand content in our news feed. 10 Power Tips to Create Facebook Content That Owns the News Feed Like a Boss.

Feed 167

Feed Feedly Metrics News 167

Sprout Social

MARCH 28, 2024

But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Hashtags may be the answer.

Hashtag 100

Hashtag Analytics LinkedIn Content 100

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. With sales reps only having 5% of a customer’s time during their B2B buying journey, they have no choice but to pull out all the stops to get customers’ attention.

Examples 62

Examples B2B ROI Analytics 62

Convince & Convert

OCTOBER 28, 2010

Tweet B2B social media is one of the most nettlesome of all social media marketing topics. There are plenty of half-truths and misunderstandings about what, where, why, and how B2B social media works (or doesn’t). I tried to dispel the most common B2B social media myths in this Webinar for Genius.com and Focus.

B2B 152

B2B Social Media Metrics Study 152

Oktopost

APRIL 30, 2020

Attendees can connect and converse with each other in the event feed. Attendees can also start conversations and post media to the event feed. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing.

Eventful 130

Eventful LinkedIn B2B Microsoft 130

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 118

Reputation Brands B2B Loyalty 118

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. To check out the full webinar click here. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences.

Yammer 60

Yammer Buy Social Networking Report 60

Sprout Social

FEBRUARY 14, 2023

While the path to a perfectly curated feed is paved with good intentions, there’s bound to be some trial and error along the way. Whether we like it or not, seeing an original post from a familiar face in our social feeds has become a novelty. As networks work those kinks out, marketers have to adapt. It piques interest.

Authentication 90

Authentication Examples Class Team 90

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. Have you noticed this trend happening on your feed? We see personal content on this channel now, not just the traditional career stuff.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Hotels 125

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. What topics feed into that. The possibilities are endless!

Types 119

Types Video Content Case Study 119

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Make the action fit the content. Experiment.

Social Media 176

Social Media B2B Hubspot Exercises 176

Convince & Convert

MAY 19, 2016

To further nurture and nourish your leads, consider a webinar. More than 60 percent of marketers use webinars to convert. Acquia , a SaaS company that helps organizations manage their CMS platforms, consistently offers informative webinars on Drupal, the open-source Web content platform that is the backbone of Acquia’s offering.

Drupal 94

Drupal Content Case Study Statistics 94

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. And this can feed your efforts. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. I’m talking “change the world” kinda companies. Any recommendations? — Jason Bradwell ??

Strategy 85

Strategy How To Training ROI 85

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. The people who attend those are all on social—and they’re interested in seeing that information in their feeds. There’s endless B2B marketing potential for manufacturers on social.

Industry 86

Industry Social Media B2B Resources 86

Pam Moore

AUGUST 3, 2016

These stories are non-intrusive and do not currently appear in the standard feed for Instagram users. However, where Snapchat has struggled is expanding the demographic as well as presenting a solid value proposition that is both affordable and understandable for brands working in the business to business (B2B) space. Stitcher.

Instagram 60

Instagram Advertising Training Comparison 60

Sprout Social

MARCH 12, 2020

However, social marketers on the frontlines of social feeds have the data to understand better than anyone what content is resonating most powerfully with audiences and exactly who makes up those audiences. . Even if your brand isn’t B2B, many of the takeaways in this article can be applied to consumer product launches. .

Data 99

Data Skills Meme Social Media Management 99

Sprout Social

JULY 31, 2019

These features include Instagram grid previews , failed push notifications for easy reposting and publishing Instagram multi-image Feed posts or Stories. Sign up for a Sprout Social Webinar. How to build a better business with B2B social listening. Find out what Social Listening can do for you. Related Articles.

Team 82

Team Notification Report Metrics 82

Sprout Social

FEBRUARY 22, 2021

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. One survey even found 48% of B2B customers say the ads they receive are boring and lack the creativity found in B2C marketing. Let’s be honest.

B2B 135

B2B Social Media Hashtag Press Release 135

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Let’s say you are hosting a webinar through a third-party tool.

B2B 244

B2B LinkedIn Strategy Marketing 244

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Hence the latter gains less exposure in our feeds. Table of Contents. What is Employee Advocacy. How to Launch an Employee Advocacy Program.

B2B 145

B2B Survey ROI Metrics 145

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

JANUARY 4, 2023

It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. You could try a social media contest , or use a branded hashtag to collect user-generated content to share on your feed. Pinterest Webinars.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

SEPTEMBER 22, 2010

That’s because Facebook’s EdgeRank formula ensures that only status updates from companies that consumers routinely interact with show up in their news feed (unless the Facebook member changes their News Feed preferences to “Most Recent&# – anecdotally Facebook acknowledges that fewer than 5% do so).

Social Media 135

Social Media Strategy Social CRM Consultant 135

Oktopost

FEBRUARY 19, 2024

So, we’re giving you a cheat sheet of the top B2B social media trends you need to know to create a successful social strategy. Where Are B2B Marketers Posting Most Often? In fact, 42% of social media posts made by B2B organizations were posted from LinkedIn in 2023. We’re going to say it. Social media can be a tough place to be.

B2B 62

B2B Trends Social Media Strategy 62

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall. Palomino wins this round.

Class 144

Class Creative Commons Postrank Conference 144

Sprout Social

MARCH 2, 2023

37% of consumers say that live video is the most engaging form of in-feed social content. And that’s why live streaming is becoming more common in B2B marketing. From webinars to interviews and beyond, Live is a prime way to educate your B2B audience. Educational webinars are likewise a safe bet.

LinkedIn 109

LinkedIn How To B2B Hosting 109

Convince & Convert

FEBRUARY 19, 2010

You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. FB-Fans anzubieten [link] [link] Brian Donnelly Cool way to aggregate your social feed/noise. Kanälen per Mail zu erhalten o. All rights reserved.

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Buffer Social

NOVEMBER 30, 2016

PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! PPC for lead generation and B2B. Buffer’s Week of Webinars on Digital Marketing.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Convince & Convert

MAY 27, 2010

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. 75% of B2B buyers are influenced in their purchase decisions by what they see on LinkedIn, Twitter and Facebook. What they find on your social feed can influence how much they want to pursue a career opportunity in your organization.

Hashtag 132

Hashtag B2B Policies Authentication 132

Convince & Convert

JULY 26, 2010

Comtex takes their feeds and spreads them around to their member sites. We’re often compared to PR distribution services, which is okay, but it’s apples to oranges. Their magic? It’s called Comtex , and every big PR wire service uses it to bolster their numbers. Does that drive business to you? All rights reserved.

SEO 115

SEO Social Media Consultant Social CRM 115

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Jay Berkowitz is is the owner and founder of B2B marketing company TenGoldenRules.com. Since it’s like Google Alerts for social media, you can set up feeds for keywords or get email alerts so you don’t have to constantly visit the site. Jay Berkowitz. Full disclosure, I am the founder of internet Marketing Club.).

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

MARCH 4, 2010

With every such success, however, you must feed the beast or it will get hungry and wander off. After your webinar yesterday my department spent an hour or so asking ourselves, “What IS the goal of our blog?&# Community If people are paying attention, and connecting with one another around your content, you have attained success.

Metrics 130

Metrics Strategy How To Tourism 130

Convince & Convert

JULY 21, 2010

Facebook substantially degrades image quality that are posted into a feed and merely linking to a piece of content is not infringing on it — if anything, it promotes it. Now if importing a feed of content (e.g. Wikipedia has a good explanation of it ( [link] ). All rights reserved.

Social Media 153

Social Media Policies Consultant Social CRM 153