Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

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Strategy B2B Marketing Conference 125

Sprout Social

JANUARY 4, 2022

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics. 26% of marketers state that Stories are the most valuable type of social content.

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Statistics Social Media Video Marketing 141

agora pulse

JANUARY 3, 2020

Getting engagement on Twitter can be tough. But these tips can help you expand your Twitter follower count and boost positive social interactions. Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Here’s the juicy stuff for Twitter.

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Twitter Tips Influencer Hashtag 129

Webbiquity SMM

MAY 3, 2011

The answer may come from the email marketing field. Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. This list will be posted on Cheryl Burgess’ Blue Focus Marketing Blog. What is it? Jennifer Aaker. Allison Mooney.

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Twitter Pharmaceuticals B2B Biotechnology 279

Ignite Social Media

JULY 10, 2020

Here’s what marketers need to know about TikTok before jumping in. Pinterest does skew heavily female and appeals more than Facebook to a midwestern audience, but it’s fantastic for brands in food, fashion, home décor and similar industries who can share inspirational content with these users. Influencer Marketing.

Brands 176

Brands Facebook LinkedIn Influencer 176

Sprout Social

OCTOBER 25, 2022

Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others. Share of voice compares your brand’s market share on social to its top competitors. Fans beget more fans.

Strategy 129

Strategy Brands Hubspot Survey 129

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

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Reputation Brands Construction How To 59

Likeable

APRIL 13, 2021

Twitter, by contrast, just needs a credit card, and for most promotions that seems about right. By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Poking around the audiences and pixel setups, most experienced marketers won’t find the limitations intuitive. In the U.S.,

Platform 95

Platform CPM CPC Advertising 95

Visually SM

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. However, you wouldn’t believe how many times the question we proposed above is asked to marketers. Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. for Generation X).

Social Media 130

Social Media Brands Reddit Platform 130

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Google+ is a hobby club where people come to share their passion.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

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Tools Tips Marketing Social Media 277

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). a restaurant tweeting out lunch specials to area businesses at late morning) social media is just not effective as a direct marketing / direct response tool.

Social Media 193

Social Media Sysomos Case Study B2B 193

Lucy Hall

NOVEMBER 5, 2015

If this is the case then Facebook and Twitter are huge social networks where you have the ability to gain traction fast, especially through the Facebook ads application. If you have a food blog or a fashion shop then Pinterest could work really well for you. However Linkedin and Twitter could be perfect for this.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Waxing UnLyrical

JUNE 15, 2011

On Twitter especially, a new term has arisen called “humanizing a brand.” Someone you employ to humanize your brand on Twitter should represent the brand, personify the brand, and embody the brand. Fast Company recently showcased the top 5 trust agents on Twitter. However, when it comes to branding, the opposite may be true.

Brands 196

Brands Fashion B2B Communities 196

Waxing UnLyrical

JUNE 28, 2018

The conflict is the problem your organization tackles or the market need it addresses. Steel was scarce in the area, so Deere fashioned a moldboard out of the second-hand blade. I’m often asked if storytelling is harder for B2B companies. Connect with Rob on Twitter or follow his blog.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Convince & Convert

FEBRUARY 15, 2013

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. For social media marketers, the questions of “when are your fans online? Also, on a timely note, it’s actually New York Fashion Week right now. Listening to Find Inspiration.

Activities 130

Activities Tumblr How To Fashion 130

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Small Business Mavericks

APRIL 14, 2012

Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter. Here’s my rundown: Linkedin – currently the premier B2B site, and that’s where it will maintain it’s strength. Social media seems to be polarizing.

Google 107

Google MySpace SEO Fashion 107

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Google+ is a hobby club where people come to share their passion.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Keyhole.co

MAY 9, 2023

Besides, the platform offers advanced features and advertising capabilities that can help generate brand awareness, attract target audiences, and drive high engagement, making it a powerful marketing tool. However, with over 2 million brands leveraging this platform for marketing, it’s challenging to stand out from the crowd.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Waxing UnLyrical

AUGUST 14, 2013

However, some industries are embracing cloud-based ECM solutions in a creative, proactive fashion. Jeff Frankel is Vice President of Business Development and Marketing at docSTAR, a B2B software firm specializing in cloud content management and business process automation. You can follow Jeff and the DocStar team on Twitter.

Repository 203

Repository Press Release Data Process 203

Hootsuite

MAY 11, 2023

Show how to style different outfits for different occasions If you’re a fashion enthusiast, show your viewers how to dress for different occasions. For example, you could explain the basics of the stock market. Show them step-by-step instructions on how to set it up and configure it properly.

YouTube 103

YouTube Video Film Sports 103

Likeable

SEPTEMBER 3, 2019

The instantaneous nature of communication in this lightning-fast, mobile-first world has largely desensitized the public to marketing messages—so when it comes to real-time content, brands are going to all kinds of lengths to grab their audiences’ attention as fast as they can. But, if you’re a fashion brand, it absolutely works.

Content 65

Content Meme How To Trends 65

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

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B2B Marketing Newsletter ROI 113

Mindjumpers

JUNE 30, 2010

It is our experience that clients accommodate the openness and the fact that you want to include them in your joint projects, and that the client involvement adds to the efficiency of how a project progress. The result of working socially, being increased loyalty and trust, might just be the driving force for your competitive power in the long run.

Social Media 189

Social Media Collaboration Project Organization 189

Lucy Hall

NOVEMBER 5, 2015

Lets cover just a few: • Facebook • Twitter • Google+ • Tumblr • LinkedIn • Instagram • Pinterest And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. If you have a food blog or a fashion shop then Pinterest could work really well for you.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Writtent Blog

SEPTEMBER 3, 2013

Marketers worldwide are still buzzing about Inbound 13, the world’s largest inbound marketing conference. HubSpot’s annual gathering, held in Boston, drew an astounding 5,300 marketing professionals from 34 countries worldwide. Inbound Marketing. What do these factors have to do with inbound marketing?

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Conference Marketing Hubspot Metrics 72

Diva Marketing Blog

MARCH 23, 2009

One of my joys is helping marketers understand how to use social media to build brand value. In the workshops and speeches I give one of the most Frequently Asked Questions goes like this: "When it comes to social media marketing all I seem to see is consumer products and programs that target moms. many in the B2B space.

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B2B Strategy Applications Fashion 56

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

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ROI Case Study Bazaarvoice Klout 191

Oktopost

APRIL 4, 2023

Most of us can remember a time before – and, for that matter, how it used to look before businesses and individuals started to catch onto its potential for marketing. There are lots of different theories and ideas – that’s why social media marketing is as big as it is these days – and, as social media evolves, each one will have its day.

Social Media 118

Social Media Marketing B2B Banking 118

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Did anybody say B2B is boring?

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B2B Strategy Marketing Microsoft 198

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. Social Media?

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Social Media B2B Company Consultant 130

Diva Marketing Blog

MAY 23, 2012

In this Pinterest Pinning For Business Learning Series post we take a look how a business-to-business company, Brandwatch , is using Pinterest as an inbound marketing tactic. Diva Marketing/Toby : From a high level, what is Brandwatch’s Pinterest strategy? The company is experiencing huge growth in the young sector. .

Social Networking 92

Social Networking eBook Analysis API 92

Diva Marketing Blog

JUNE 2, 2009

Part 2 of Where Are the Atlanta Women in Social Media Marketing? Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. What does social media marketing mean to you? -

Social Media 53

Social Media B2B Delicious Wiki 53

Convince & Convert

MARCH 4, 2010

We hear how twitter and the other SM tools will help to get you on top, blah, blah but that only happens so few times. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. Very helpful post, Jay. Blogging is a commitment to yourself and anyone reading.

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Metrics Strategy How To Tourism 130

Keyhole.co

JUNE 12, 2023

Twitter is the place where the world gathers up for starting trends and accessing first-hand news. Since then, Twitter is always making headlines. Apart from that, Twitter is the tool that will inject life into your branding. Most big brands use Twitter for engrossed conversations with their target audience.

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Twitter Hashtag Analytics Metrics 52