Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Social Media Strategies Summit

JUNE 8, 2023

Brands have many reasons to move away from the social media giant Facebook. From its slowing growth to its constant algorithmic changes , the environment on Facebook gets more challenging every day. But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence.

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Brands Facebook Influencer Campaign 130

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). LinkedIn is, of course, the top social media platform for B2B marketers. Thoughts on these studies?

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Research Report Social Media CPM 257

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. How does influencer marketing work in B2B? You might have already heard about the great potential that influencer marketing has in B2C, but how exactly does it work in B2B? With B2B influencer marketing, things are a little bit different.

B2B 59

B2B Influencer Marketing ROI 59

Jon Loomer

JULY 23, 2019

Facebook’s library of guides and resources is vast, yet these references can be a bit intimidating to navigate. After I put together A Short Reference of Facebook One-Sheeter Guides , I realized there were some advertisers who could use some help in navigating Facebook’s reference resources in general.

Curation 167

Curation List Automotive Real Estate 167

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

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B2B Social Media Tools Tips 98

The Realtime Report

AUGUST 17, 2012

Facebook: 955 million active users. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Facebook followed with 19%, Twitter with 16%.

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Social Networking B2B LinkedIn Tumblr 184

Kikolani

DECEMBER 14, 2012

Until then, I should still be active on Twitter, Facebook, etc. The Resources Mashup. 3 B2B Content Lessons To Learn from Mom Marketing – It takes a content-first approach to build loyalty that mutes competitors’ messages. B2B brands can learn from and apply these mom-centric B2B content cases.

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Mashup Resources SEO B2B 134

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Catch all episodes here. Episode Summary.

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Data Engagement Hubspot B2B 118

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Ignite Social Media

JUNE 30, 2021

Facebook has very publicly battled with Apple over this update and the negative effects it will have on both Facebook and Instagram advertising, however, every single social media network is being affected. More Information About Snapchat Ads: Key Updates from Snapchat’s Annual Partner Summit Snapchat iOS 14 Resource Hub.

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Strategy Reddit Advertising B2B 144

Webbiquity SMM

MAY 9, 2023

Efficient Resource Allocation: Social media marketing can be time-consuming and resource-intensive. Tip 2: Identify and Understand Your Target Audience Defining your ideal client profile or B2B buy persona is vital to setting effective and achievable social media marketing goals. How do you know your tactics are working?

Social Media 267

Social Media Tips HootSuite Marketing 267

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

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B2B Strategy Marketing Creative Commons 60

Convince & Convert

APRIL 2, 2015

So why make a B2B ad that looks like B2C content? The answer is simple: B2B clients are consumers, too (highlight to tweet). B2B marketers, however, are just as hungry for engaging messaging as their B2C counterparts and deserving of content that’s driven by utility and enjoyment. Why should consumers have all the fun?

B2B 60

B2B Marketing Microsoft Hubspot 60

Mindjumpers

JULY 1, 2010

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

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B2B Strategy Content Marketing 189

Social Media Marketing

MARCH 1, 2010

The exception – company blogs – should be backed by both a strategic content strategy and the resources necessary to create this content on an ongoing basis before it allocating IT resources to blog creation or management. adults, with 46% using sites such as Facebook and 25% participating weekly.

B2B 159

B2B Study Social Media Small Business 159

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Essentially, it should be a valuable resource that is not available freely on the web. What a simple way to get leads on Facebook!

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Social Media Discount Influencer B2B 264

Kikolani

JUNE 29, 2012

The Resources Mashup. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank.

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Mashup Resources eBook RSS 115

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? Image credit: Carla Zanoni. ” Not gonna happen. Here are seven possible tactics.

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B2B Case Study Telecommunications Study 189

Kikolani

AUGUST 5, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup (a shorter version for this week), the 2010 Facebook Success Summit, and some funky hamsters on kikolani.com. The Resources Mashup. Freelance resources – a list of great freelance blogs, forums, podcasts, job boards, and more.

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Mashup Resources Facebook Engineering 121

agora pulse

APRIL 10, 2019

If you’ve been running ads on multiple platforms like Facebook and Google, you’ve probably had difficulties determining how to attribute your conversions. For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search?

Conversation 112

Conversation Facebook How To Adwords 112

Kikolani

AUGUST 24, 2012

The Resources Mashup. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Social network demographics in 2012 – Do you know how old the average Twitter or Facebook user is?

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Mashup Resources How To Remix 117

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Pam Moore

FEBRUARY 24, 2018

Brand leaders around the globe are freaking out as they read the blog posts, watch the videos and see the tweets fly by from the Facebook fear mongers crying that the end of Facebook as we know it has arrived. Facebook 2018 is all About Engagement. It is true that big changes are coming to Facebook. Let’s get real.

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Feed Feedly Metrics News 167

Hootsuite

JULY 15, 2019

So, using data from social benchmarking tool Unmetric , we’ve compiled data from 300 brands on social media and divided the results into B2B and B2C industries. We were able to get the best time to post on Facebook, Twitter, and Instagram , and the best day to post for Twitter, Facebook, Instagram and LinkedIn. B2B brands.

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LinkedIn Instagram Twitter HootSuite 112

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

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Influencer LinkedIn B2B Industry 89

Oktopost

DECEMBER 8, 2021

Magazine, and the Boston Globe and is the author of the second edition and co-author of the third edition Facebook Marketing. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Justin has been interviewed by mainstream media sources including Fox Business, Associated Press, Inc. Episode Summary.

Engagement 109

Engagement B2B Apple How To 109

Kikolani

NOVEMBER 19, 2010

The Resources Mashup. Why you shouldn’t switch your email to Facebook – three great reasons not to jump ship. 14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Look at the design resources of a making money online expert.

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Mashup Resources Digg Social Bookmarking 128

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. When it comes to selling soap, marketing to Facebook’s 500 million members is a no brainer. How do you know if your market is active in social media?

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B2B Social Media Proposal Google Reader 129

Sprout Social

JANUARY 29, 2024

However, users are also still largely turning to social media to connect with family and friends, helping Facebook maintain popularity and user engagement on LinkedIn explode. Many B2B companies build their social marketing strategy around LinkedIn. People are also using social media to learn about and purchase products.

Social Media 109

Social Media Strategy Exercises Retail 109

Kikolani

DECEMBER 17, 2010

This post is part of a weekly series, Fetching Friday, featuring the resources mashup and a video to boost your holiday spirit on kikolani.com. The Resources Mashup. Blog post promotion , social sharing, and analytics – a look at what social sharing statistics (numbers of tweets, Facebook likes, etc.) Blogging / Writing.

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Mashup Resources WordPress SEO 131

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Mindjumpers

AUGUST 28, 2012

She also writes about all aspects of marketing and sales on an online resource that covers a multitude of topics, including who should earn marketing certifications and how they can improve your business. Ten years ago, sites like Facebook, Twitter and LinkedIn were yet to exist. of companies that use Facebook, 11.4%

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Strategy Facebook Metrics Advertising 228

Social Media Strategies Summit

NOVEMBER 18, 2022

Facebook Marketing Strategy. Sure, Facebook is no longer everyone’s default social platform of choice. In particular, Facebook has become a vital resource for local businesses. Facebook’s figures show that 1.6 Facebook’s figures show that 1.6 Analyze Your Facebook Audience Demographics. But with 2.9

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Social Media Strategy Influencer LinkedIn 241

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes. Types of Facebook posts. A whopping 2.4

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Facebook How To Marketing HootSuite 145

Writtent Blog

JUNE 19, 2013

It may not have the massive membership of Facebook, but the network’s engagement rate is staggering: users spend more time on Pinterest than Google+, LinkedIn, or Twitter combined. However, is the network a viable tool to promote content in the B2B realm? Sure, but it’s a bit harder. Showcase Engagement.

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B2B Content Curation Hubspot 95