Twist Image

APRIL 9, 2014

Do you know how long an effective Facebook post should be? But, that was the latest headline from Fast Company in an article titled, The Proven Ideal Length Of Every Tweet, Facebook Post, And Headline Online. How long should a Facebook post be? facebook post. press release. Tags: b2b marketing.

Questions 102

Questions Content Press Release Findability 102

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

NOVEMBER 23, 2010

Now, social media tools like Facebook and LinkedIn make it easy and (usually) non-awkward. I was recently friended on Facebook by a guy I went to high school with. Your competitor recently released a new product? Share this on Facebook. How did we do this before? Back then, I thought he was kind of a jerk quite frankly.

Social Media 192

Social Media Committee Press Release Posterous 192

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. But GE didn’t just make an announcement or issue a press release. Other posts you might enjoy: 7 Brands Achieving Killer Results on Facebook.

Class 100

Class LinkedIn Brands Microsoft 100

Twist Image

MARCH 11, 2017

Think about it: Facebook is closing in on two billion users. From small, medium and large brands to those that are focused on B2B and B2C, there are many that are creating, publishing and distributing content in new and interesting ways. Most of them are nothing more than a slightly personalized press release. instagram.

Content 55

Content B2B Press Release Publishing 55

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates.

Trends 167

Trends How To Digg Press Release 167

Koka Sexton

MARCH 19, 2012

What I mean by that is companies understand the need to open up social channels in places like Twitter and Facebook. Setup a profile on Twitter and push out feeds, leadgen content and press releases. Regardless if your in a B2C or B2B space, social media can be leveraged for support. Social media as a broadcast channel .

Press Release 96

Press Release Skills Yammer Social Networking 96

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Kikolani

NOVEMBER 19, 2010

Why you shouldn’t switch your email to Facebook – three great reasons not to jump ship. 14 social media experts react to Facebook’s new message system – a look at how influencers feel about the change. Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

Sprout Social

FEBRUARY 5, 2020

That’s probably the reason 47% of B2B marketers say they will use personalization strategies in 2020. With social listening, your PR team can easily monitor mentions of your brand in new press releases and articles, and monitor brand perception as stories, events and announcements gain traction. . On LinkedIn alone, 35.5

Tools 93

Tools Sentiment How To Team 93

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

SEPTEMBER 24, 2019

Forums, Discord chats, Facebook groups, and other special-interest sites dedicated to your business, products, or industry should also be on your radar. People are naturally skeptical of messaging that comes from executives, owners, and faceless press releases. . Engage Respectfully.

Reputation 83

Reputation Press Release Airlines Construction 83

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? Supporting and retaining your best customers is always a good strategy especially when in B2B where a few customers account for a large part of your revenue. Share this on Facebook.

ROI 258

ROI B2B Social Media Press Release 258

Convince & Convert

JULY 26, 2010

The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Which brings up the whole “viral&# aspect of the platform.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Buzz Marketing for Technology

APRIL 1, 2010

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?) Share this on Facebook. Tweet This!

B2B 252

B2B Content Press Release Marketing 252

Writtent Blog

DECEMBER 6, 2023

Send out a press release or feature article and get your logo on the team uniforms. Open as many communication channels as appropriate , including but not limited to LinkedIn, Facebook, Twitter, a toll-free phone number, live chat on your website, email, and related forums and blog comments. Sponsor a local sports team.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

JULY 22, 2014

What role do press releases play in PR today? You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. A Guide to Press Release Optimization by Business Wire. ” Enduring Questions on Press Releases and SEO by Sword and the Script. Are they still important for SEO?

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. If a company is “doing good,” don’t be shy about talking about it. A good example of a company’s CSR successes is Target® with its long-standing commitment to schools and education.

CSR 137

CSR Social Media Strategy Consultant 137

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. I created the Paragon Software Twitter profile and a Paragon Software Facebook page and started looking for inspiration. That someone was me.

List 96

List Social Media Case Study Wiki 96

Social Media Marketing

MAY 12, 2019

More often business to business (B2B) marketers’ concentration is centered on the top generation programs with severe, prolonged, and multipart sales cycles to prove capabilities. Marketing metrics like Facebook fans and press release shares may amaze netizens, but often don’t result in increased revenue.

ROI 88

ROI Tips Marketing Press Release 88

Webbiquity SMM

JANUARY 19, 2011

and 2) there are more ways for people to search than just Google and Yah-Bing (YouTube is now the second-largest search engine and Facebook SEO is its own emerging discipline). Sally Falkow reports research on new influences in the B2B buying process (e.g., Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs.

Content 45

Content Press Release Yahoo Guidelines 45

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. Image credit: B2B PR Sense Blog. MediaPost ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

They’re tasked with contacting bloggers about different initiatives, sending out story ideas and “press releases&# (hopefully with a social component, since those are preferred by many bloggers). B2B correspondence should be polite and respectful foremost. Reply Tamar Weinberg February 11, 2010 at 10:46 am I know!

Blogger 177

Blogger Press Release Advertising Review 177

Convince & Convert

MARCH 22, 2012

Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah. It’s great. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah. It’s great. Eric: Exactly.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 hours to 6.3

Statistics 190

Statistics Research Social Media B2B 190

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Thought I was going to say “Facebook?&# Focusing solely on social media might be nice, but your marketing reach should be a little more extensive than focusing on Twitter and Facebook.

Social Media 278

Social Media Strategy Yahoo Communities 278

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? 7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. Deloitte University Press ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts. Between large and small businesses? MediaPost ).

Statistics 226

Statistics Social Media B2B Journal 226

Laurel Papworth

FEBRUARY 22, 2015

Do they say “our strategy is we have a Facebook Page and we think we need Twitter”? Identify the pain points and the hopes/wishes briefly, the circumstances and backstory and any anecdotes you can glean (CEO wants a LinkedIn group, we had problems on Facebook, Instagram is really popular with our staff). Add in Values.

Avatar 40

Avatar Strategy Social Media How To 40

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Are Your Facebook Fans Truly Engaged? Which approach best suits you?

Marketing 265

Marketing SEO Journal Engineering 265

Buffer Social

JUNE 1, 2016

Many locations also have their own Facebook pages, with follower counts any marketer would be happy with. But don’t renounce wire services just yet: according to HubSpot, traditional press releases are syndicated 20% more often than social media ones. Reps are also active on Facebook, Google+, and Twitter, in that order.

Social Media 40

Social Media Hubspot Marketing Engineering 40

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content.

Marketing 60

Marketing Content eBook Joomla 60

Webbiquity SMM

JANUARY 19, 2012

gShift enables you to set up external pages to track in different categories: Press Releases, Blogs, social media accounts, videos, and shortened URLs (e.g. Among plans for coming releases are “engagement signals,” which will display, for example, how many people have commented anywhere (Twitter, Facebook, LinkedIn, etc.)

Software 140

Software Review SM2 Alterian 140