Pixlee

MAY 21, 2020

And Facebook is expecting to see a loss from advertising in the coming months. In fact, the cost per impression on Facebook has decreased by 50% compared with before the pandemic. Many social advertisers were comprised of travel, fashion and event-based brands – all of which have been hit disproportionately hard right now.

Sentiment 95

Sentiment B2B HootSuite Retail 95

The Realtime Report

APRIL 11, 2019

Respond to feedback in a timely fashion. Social media makes it easy to release information about your company, but organic reach has declined significantly , especially on Facebook. Use social listening tools such as Hootsuite to track and respond to the conversation about your business on social media.

Small Business 133

Small Business Organization Social Media Authentication 133

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Facebook video statistics. landscape).

Statistics 142

Statistics Social Media Video Marketing 142

Likeable

APRIL 13, 2021

By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Facebook seems to gobble up most of that machine learning programming talent. Plus, as of now, you can’t make lookalikes off nearly as many sources as Facebook. So far, we’re impressed. The fundamentals are there. In the U.S.,

Platform 95

Platform CPM CPC Advertising 95

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Know the character of every social channel.

Statistics 100

Statistics B2B Vimeo Social Networking 100

Visually SM

AUGUST 19, 2020

Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. While Facebook, Instagram, and Pinterest might help share pictures, posts, and tips on how to enjoy a visit to the B&B, it is places like niche websites that will really make your content stand out. billion people worldwide.

Social Media 130

Social Media Brands Reddit Platform 130

Sprout Social

OCTOBER 25, 2022

For the second year in a row, HubSpot is named a Leader in the 2022 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms for its offering, Marketing Hub. ??. After all, what works best on Instagram might not be prime for Facebook or Twitter. We're talking to you too, B2B brands. Hey Nashville, YNABers!

Strategy 131

Strategy Brands Hubspot Survey 131

Lucy Hall

NOVEMBER 5, 2015

Lets cover just a few: • Facebook. If this is the case then Facebook and Twitter are huge social networks where you have the ability to gain traction fast, especially through the Facebook ads application. If you have a food blog or a fashion shop then Pinterest could work really well for you.

Social Networking 108

Social Networking Tumblr Reddit Forums 108

Small Business Mavericks

APRIL 14, 2012

I checked out the new look on Google+ and, for some reason, my first reaction was how ‘Facebook’ it looked. Perhaps I’d spent too long on Facebook. Sure, you can create your circles, and you can share content, but it doesn’t have the same social feel as Facebook, or Twitter for that matter.

Google 107

Google MySpace SEO Fashion 107

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Mindjumpers

JULY 5, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.

Foursquare 182

Foursquare Badge Disqus Fashion 182

Convince & Convert

FEBRUARY 15, 2013

Seeing how fans interact on Facebook, Twitter, and Instagram lets her team take a real temperature on Dunkin’s brand advocates. That and the great work that she does with Intel – which I think is definitely worth following whether you’re a B2B or a B2C company, simply because they really make the story more than themselves.

Activities 130

Activities Tumblr How To Fashion 130

Webbiquity SMM

APRIL 19, 2011

But the list below is a summary of the most common mistakes based on both my client experience and research for this recent presentation: How to Achieve B2B Social Media Success. Kmart as the place for fashion, or Oracle as ideal for small business) to the market. Except in rare cases (e.g., Allocating insufficient time and resources.

Social Media 193

Social Media Sysomos Case Study B2B 193

Kikolani

JUNE 28, 2016

The fact is, different social channels speak different languages: LinkedIn speaks the business language; Facebook and Twitter speak the language of friends; Pinterest , Tumblr , and Instagram speak the language of images; Vimeo and Youtube speak the video language, etc. Know the character of every social channel.

Statistics 60

Statistics B2B Vimeo Social Networking 60

Twist Image

APRIL 10, 2013

Even quick scores (like Instagram grabbing close to one billion dollars from Facebook ) was not a cake walk. If you polled employees at Apple (and if they were willing to tell you the truth in candid fashion), you would probably uncover that Apple is not a simple company at all. nothing is simple. but alas, money complicates things.

Retail 104

Retail Apple B2B Instagram 104

Hootsuite

MAY 11, 2023

Show how to style different outfits for different occasions If you’re a fashion enthusiast, show your viewers how to dress for different occasions. Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Sign up free today.

YouTube 103

YouTube Video Film Sports 103

Lucy Hall

NOVEMBER 5, 2015

Lets cover just a few: • Facebook • Twitter • Google+ • Tumblr • LinkedIn • Instagram • Pinterest And this is before you’ve even covered some of the ‘less obvious’ social networks, or the networks that skirt the borders of how we define social media. If you have a food blog or a fashion shop then Pinterest could work really well for you.

Social Networking 60

Social Networking Tumblr Reddit Forums 60

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Huge thanks to our amazing sponsors for helping us make this happen.

Case Study 131

Case Study ROI Social Media Team 131

Sprout Social

JANUARY 23, 2024

Organic visibility on Facebook has taken a hit in the past few years. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. As a bonus, we even share a list of the most popular Facebook hashtags in 2024.

Hashtag 120

Hashtag Facebook Fashion Trends 120

Oktopost

JUNE 22, 2021

It’s no secret that a flooded email inbox comes with the territory of being a B2B marketer. Between social media messaging, video conferencing apps, and workplace communication tools such as Slack, B2B marketers have no shortage of tools to streamline effective communication. The B2B Email Marketing Advantages.

B2B 113

B2B Marketing Newsletter ROI 113

Keyhole.co

MAY 9, 2023

Strengthen omnichannel marketing strategy: The contests drive traffic to multiple channels, including social media accounts (Facebook, LinkedIn, and other platforms), email newsletters, and websites. Promote the giveaway: Leverage your social media channels (Facebook, LinkedIn, Twitter, etc.) for the contest promotion. The best part?

Instagram 52

Instagram UGC Hashtag Guidelines 52

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook.

Content 55

Content B2B How To Reputation 55

Mindjumpers

JUNE 30, 2010

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Social Media 189

Social Media Collaboration Project Organization 189

Diva Marketing Blog

MARCH 8, 2011

Drop a comment on a blog post or Facebook stat, respond to a tweet or perhaps add your opinion to a LinkedIn discussion. . I was talking with a B2B client just last week who was overwhelmed with just one more thing on his over flowing plate. So many people (read: social media 'experts') are focused on mystifying social media.

Comments 74

Comments Content Fashion B2B 74

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Hootsuite

AUGUST 23, 2023

If you’re struggling to get eyes on your Facebook content, your posts might be missing a key element: Facebook hashtags. Hashtags are a powerful tool for discovery on many social media platforms, including Instagram and TikTok , but users often overlook the power of Facebook hashtags. Do Facebook hashtags matter?

Hashtag 98

Hashtag Tools Facebook HootSuite 98

Webbiquity SMM

SEPTEMBER 15, 2015

68% of B2B buyers now purchase goods online via their phone or tablet (and soon maybe their Apple watch). With many areas of B2B procurement beginning to look more like consumer transactions, 83% of B2B sellers understand long-term success is dependent upon implementing an omnichannel strategy; however, most have yet to create one.

B2B 100

B2B Repository Collaboration Knowledge Base 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. It’s what I use to track my Facebook and Twitter profiles. Once connected with my Facebook fan page and Twitter account, Raven Tools starts to monitor growth of fans and followers. Pretty nifty. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Writtent Blog

SEPTEMBER 3, 2013

While the explosive growth of mobile technology and the power of visual content were a major theme at Inbound 13, HubSpot Content Marketer Beth Dunn emphasized the value of good, old-fashioned written content in her session. 1 Minute – Check Facebook Messages. Boring Industries Can Create Amazing Content.

Conference 72

Conference Marketing Hubspot Metrics 72

Diva Marketing Blog

JUNE 2, 2009

Part 1 For me, the secret sauce of social media marketing is in how the tech tools with odd sounding names like blogs and wikis and Twitter can build and nurture old fashion corner grocer store relationships. Focus is on B2B and B2C. 60% of my focus is on B2B marketing and the other 40% is on B2C marketing.

Social Media 53

Social Media B2B Delicious Wiki 53

Convince & Convert

MAY 20, 2014

We track real-time data on nearly 20,000 Facebook business pages at Rival IQ, and I used this data set to determine several best practices for Facebook engagement. What Does “Good” Mean on Facebook? So what works on Facebook? Observation #4: Contests can drive significant engagement on Facebook. Magazine, etc.

Data 163

Data Facebook Retail Fashion 163

Convince & Convert

MARCH 25, 2010

Swix aggregates as many as 100+ of your social media metrics, and presents them in a unified, visually digestible fashion that will be the darling of any Excel hater. Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. Flowtown gives you the answer in seconds.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

APRIL 4, 2023

We’ve gone from Facemash to Facebook to Meta, from Musical.ly The traditional, bare-faced approach to advertising is starting to feel a little old-fashioned. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. For so many reasons.

Social Media 118

Social Media Marketing B2B Banking 118