Waxing UnLyrical

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How to Grow Your B2B Facebook Community

Waxing UnLyrical

Despite its uncertainty in the stock market, Facebook continues to be an excellent way to connect with your client base and potential customers. But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Build an Active Facebook Wall.

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The B2B End Around

Waxing UnLyrical

I’m in B2B, not B2C. Individuals who very well may be on LinkedIn, Facebook, and Twitter. But there’s another way, which can work for many B2B’s and it’s what I call the “B2B end-around.” You see, many B2Bs have customers on the other side. The B2B End Around. Guest post by Ken Mueller. Horsefeathers!

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How To Grow Your Facebook Community

Waxing UnLyrical

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

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#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics.

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Weekly Roundup: Problem Solving

Waxing UnLyrical

4 Ways To Fix Your Facebook Problem. Why: What can you do to combat Facebook’s declining organic reach for businesses? The Hidden Value of Influencers in B2B Content Marketing. The Hidden Value of Influencers in B2B Content Marketing. Why: B2B content marketers face a lot of challenges.

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Monday Roundup: Campaigns

Waxing UnLyrical

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Twitter Facebook Google+ LinkedIn Monday Roundup: Campaigns. Lee Odden showcases the best campaigns of 2014 thus far. And really, with the gold Lee shared, this post could end right.

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#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. Events Measurement MeasurePR Shonali Burke #measurepr b2b marketing eric wittlake' Can you believe it?