Mindjumpers

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Defining a Strategy To Use Content In B2B Marketing

Mindjumpers

Although it has no use to see this as a novelty and certainly not as yet another silo when we want to have a cross-channel, data-driven and customer-centric holistic marketing strategy, it is worth taking a look at what experts in the area of B2B content marketing advice. What is often missing in B2B content marketing is a strategy.

B2B 189
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Social Media Stats [Infographic]

Mindjumpers

It is pretty impressive to see that Facebook has grown to more than 800 million active users, adding more than 200 million (that is one fourth of the total number of users) in last year. A few interesting take outs for social media statistics in 2012 : Facebook Statistics 2012: An average Facebook user has 130 friends and likes 80 pages.

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Social Media is Going Corporate [Infographic]

Mindjumpers

Similar Posts: How Social Is B2B? The social media landscape is constantly changing and expanding and more and more businesses are embracing social media as a powerful marketing tool. A staggering 94% of corporations use some type of social media, and 85% say that it has given their business more exposure. Infographic].

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How People & Businesses Are Using LinkedIn [infographic]

Mindjumpers

Thinking how Facebook is expanding its effort in making their social network more professional, Facebook is still a bit behind and positioned as holding 22% of the respondents. Take a look at the infographic here: Similar Posts: LinkedIn is the Login of Choice for B2B sites [infographic]. LinkedIn users in numbers.

LinkedIn 249
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2012 Social Media Marketing Industry Report

Mindjumpers

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results.

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Intel Museum of Me: Brilliant Example of Visual Marketing

Mindjumpers

The app connects to your Facebook profile and captures your information. Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B. Not to forget, it is ‘allow’ gated, if you have privacy concerns!

Examples 187
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Roskilde Festival is on Foursquare

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival.