Direct Marketing Observations
JANUARY 26, 2010
Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. My word to you, point your efforts towards B2B. how to win.
Direct Marketing Observations
NOVEMBER 20, 2013
The interview, conducted by Steve Olenski on Explore B2B was titled: What Twinkies Can Teach Marketers About Comebacks And Social Branding. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example. Don’t measure the re-launch and sustained success on these metrics.
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Direct Marketing Observations
MAY 13, 2022
It’s not just Twitter and Facebook anymore either. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook.
Direct Marketing Observations
SEPTEMBER 30, 2010
For them, social media activities consisted of basically going on to Facebook and either doing a status update or reading others. Or are adaption and adoption just so large and time consuming that it’s just easier to say-&# No social media in the organization, do your Facebooking at home!&# Now back to the other group.
Direct Marketing Observations
APRIL 11, 2011
Is that creating a Facebook page just to satisfy the critics and the bashers? . . . . . . . . . . What does that mean exactly, to play it safe? Is it creating a Twitter profile “in case&# someone maybe be talking about you so that you can claim that you and your company are proactively listening to the conversation?
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