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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279
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The 12 Startups I’ve Invested In and Why

Convince & Convert

It’s secure, mobile-friendly, super easy to use, and affordable. Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. It’s a game-changer for B2B. They gained 50 B2B clients in just one year, and are picking up momentum quickly.

Startup 168
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11 Marketing Dashboards That Make You Think

Oktopost

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62
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Fintech Social Media Marketing Done Right

Oktopost

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. It’s hard out there for fintech and finserv companies. Build Trust.

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30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned. Growth Hacking: Lean Marketing for Startups.

Resources 111
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The Complete Guide to YouTube Ads for Marketers

Hootsuite

For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. For example, Home Depot Canada has a series of 30-second discovery ads that surface when users type in relevant search terms: 4. Source: Mint Mobile. Source: ThinkwithGoogle. Non-video ads. The takeaway here?

YouTube 145
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Blog #7.2: AI and Trust are Key to Evolutionary Success

SalesChoice

We have already experienced this with mobile connectivity, with texting as prime communication channel where world and work and life have blended into continual data/information flows of connectivity. Enlitic: This San Francisco startup is creating an AI-based medical diagnostics system that can accurately diagnose patients.