Oktopost

SEPTEMBER 22, 2021

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. But what if you could get more out of your current organic social media marketing strategy by using the power of paid ads and sponsored content instead? What is Paid Social Media for B2B?

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B2B Social Media Strategy LinkedIn 136

Oktopost

AUGUST 26, 2021

While events have always played a significant role in driving demand generation, brand awareness, and building successful Go-To-Market plans, when everything shut down, many organizations found themselves needing to pivot into something else to build and maintain a strong pipeline. Episode Summary. Stay in the Loop.

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Eventful B2B Apple Hotels 118

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). They then craft a strategy that will resonate. Source: Hubspot Facebook.

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B2B Social Media Brands Hubspot 150

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Joel Harrison, Editor-in-Chief at B2B Marketing, sits down with host Jennifer Gutman to shed a bright light on why more B2B brands are leveraging community. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

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B2B Communities Apple Hosting 116

Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

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B2B LinkedIn Tips Marketing 148

Oktopost

MARCH 15, 2021

B2B marketing has felt these shifts as much as any other field. For B2B marketers, the big news about the pandemic-inspired social media renaissance isn’t about vibing on TikTok, but about what’s been happening on LinkedIn. The new habits we’ve learned aren’t going to evaporate the moment we conquer the virus.

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B2B Social Media Strategy LinkedIn 136

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. About B2B Marketing.

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Press Release B2B Communities Marketing 78

Oktopost

MARCH 1, 2021

Well, consider today your lucky day because Spotler UK ‘s Senior Marketing Executive, Richard Wall, joined me on a social media workshop to explain everything you need to know so far about the Clubhouse app and what’s in it for B2B Brands in this quick on-demand conversation. What’s in it for B2B Brands? What is Clubhouse?

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B2B Brands Conference LinkedIn 118

Webbiquity SMM

JUNE 17, 2014

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. How To Do It Right: Demand Generation by Forbes.

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B2B Strategy Marketing Metrics 219

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry. In most B2B organizations, social media activity is the responsibility of the marketing team. Catch all episodes here.

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B2B Company Social Media Apple 62

Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

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B2B Instagram Brands Hubspot 158

Oktopost

MAY 11, 2020

Digital transformation is not something new to any sales or marketing organization. Talking about professional sports and adversity in business, Hackett gives an additional perspective to how B2B marketers can approach rapid digital transformation with the right mindset, skillset and toolset. Stay tuned for our next episode.

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B2B Social Media Management Eventful Sports 170

Waxing UnLyrical

FEBRUARY 5, 2013

This struggle is even more difficult for business-to-business (B2B) marketers, who feel so lost trying effectively target business professionals on Facebook that they only put in half the effort or abandon the platform completely. As a B2B company, your customers know the angles, and they know the game. We’d love to hear about them!

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B2B Communities Facebook How To 230

Oktopost

FEBRUARY 28, 2022

Naturally, your visible employee brand starts with actions that take place within the organization itself. Now that you understand what employer branding is, you need to implement those concepts in your own organization. You need to communicate those values to candidates and jobseekers so that they associate them with your business.

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Company B2B Brands How To 136

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

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B2B ROI Social Media Hashtag 91

Oktopost

JANUARY 9, 2018

In-person events can take a huge toll on company budget. Booking a venue, paying for travel arrangements, organizing food supplies, and inviting guest speakers are just a few of the many costs and resources associated with running an event, regardless of its size.

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Eventful ROI B2B Travel 88

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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B2B Marketing Mobile CPM 279

Sprout Social

MAY 4, 2020

In a COVID-19 world where all in-person events and plans have been cancelled, companies are looking for new ways to connect with their audiences, and maintain and grow their business relationships. We’re up to 4000 registrants and the event is more than two weeks away. Michelle Wine Estates, and so many other superstars).

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Eventful B2B Team Organization 84

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good?

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B2B Trends Marketing Technorati 185

Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social.

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Eventful Geotagging Tips Energy 81

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. AI can lend you that welcomed helping hand.

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Tools Content B2B Social Media Management 62

Oktopost

MAY 12, 2021

Listen to the Podcast: For more mind-blowing conversations on staying ahead of the competition and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify , or follow Oktopost on LinkedIn. Like What You Heard?

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B2B Apple Team Campaign 117

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

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Hosting Eventful Tips Training 90

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

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Examples B2B ROI CPA 62

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. This is particularly true when the vendor is relatively small compared to the client organization. And some organizations refuse to endorse vendors out of legal, regulatory or security concerns. Image credit: Carla Zanoni.

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B2B Case Study Telecommunications Study 189

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? In this episode of the Radically Transparent podcast, Kevin Lau, one of the biggest customer marketing influencers in the B2B industry and now serving as the Senior Director of Customer Marketing at F5 spills all from his time as Global Head of Customer Advocacy at Adobe.

B2B 89

B2B Press Release Apple Loyalty 89

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Eventful 90

Eventful Tips Training Authentication 90

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. FedEx #regram #tbt. Image: Jason Howie.

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Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. FedEx #regram #tbt. Image: Jason Howie.

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Feed Feedly B2B Instagram 100

Oktopost

SEPTEMBER 30, 2021

Prior to Replicant, Katie helped launch Salesforce’s AI platform, Einstein , where she led product marketing for Salesforce’s suite of deep learning products, overseeing GTM strategy, sales enablement, thought leadership, and customer and event marketing. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 116

B2B Apple Comparison Authentication 116

Sprout Social

MARCH 28, 2024

Why tracking LinkedIn hashtag analytics is important On LinkedIn, 40% of users organically interact with a page weekly, making it an excellent choice for brands that want to get noticed without paid promotion. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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Hashtag Analytics LinkedIn Content 102

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. How best to organize for Real-Time Marketing? How does Real-Time Marketing work in a B2B environment?

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Eventful UGC Marketing B2B 100

Pixlee

NOVEMBER 25, 2019

What is an influencer event? Well, this trending strategy is an influencer event. . An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. LinkedIn revolutionizes business events with its new feature.

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Hosting Eventful Influencer Authentication 53

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. I’m often asked what social media events I recommend. It’s a tougher question than it seems because there are many events I’ve never attended, and what you take away from an event is often – I find – driven by three things: 1.

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Eventful Social Media B2B Conference 127

Oktopost

MAY 24, 2020

Technology evolutions have impacted people and companies profoundly over the last decade leaving many B2B marketers in a beautiful world of so much tech. But with an abundance of marketing technology and most B2B marketers not IT trained, the synergy between marketers, sales professionals and IT teams matter even more.

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B2B Marketing Training Team 146

Webbiquity SMM

NOVEMBER 15, 2022

There will also be many opportunities to collaborate on projects and build relationships with key stakeholders within your organization. The post Seven Skills Every Social Media Manager Needs appeared first on B2B Marketing Blog | Webbiquity. Eva graduated from the University of British Columbia with a bachelor’s degree in English.

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Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

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Industry Social Media Tips Platform 235