Convince & Convert

OCTOBER 9, 2017

Instagram is a fantastic platform for B2B marketers. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. Here are seven examples of B2B brands doing Instagram marketing the right way. Over half of millennials are active users on Instagram.

B2B 158

B2B Instagram Brands Hubspot 158

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Webbiquity SMM

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Keyhole.co

APRIL 3, 2024

Businesses, particularly those in the B2B sector, find it an invaluable tool for connecting with their audience, driving engagement, and sharing industry insights. This setup is perfect for monitoring evolving topics or staying current with real-time events. It’s more than a space for personal updates and celebrity gossip.

Strategy 52

Strategy Twitter Tips Marketing 52

Likeable

APRIL 30, 2019

Whether your brand is a participating sponsor at a major conference or hosting an event of its own, there’s no question that live events are a major investment for marketers. While not all events are created equal (B2B vs. DTC, big vs. small), there are a few best practices that can help any brand achieve live event success on social.

Eventful 81

Eventful Geotagging Tips Energy 81

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced. Image credit: CPS, Inc.

Platform 152

Platform Engagement Hashtag Eventful 152

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play. AI can lend you that welcomed helping hand.

Tools 62

Tools Content B2B Social Media Management 62

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Leverage Hashtags. You can further amplify the reach of your social media content using relevant hashtags.

Brands 159

Brands Airlines Hashtag Influencer 159

Pixlee

NOVEMBER 25, 2019

What is an influencer event? Well, this trending strategy is an influencer event. . An influencer event is set up by brands and companies alike for the sole purpose of connecting with their influencers on a more meaningful level. LinkedIn revolutionizes business events with its new feature.

Hosting 53

Hosting Eventful Influencer Authentication 53

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Case in Point: Event Marketing. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag.

Team 160

Team Marketing B2B Eventful 160

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. I speak and train all over the globe in both b2b and b2c markets. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Eventful 90

Eventful Tips Training Authentication 90

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. Image: Jason Howie.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. The post Top B2B Instagram Feeds You Should Follow Today appeared first on Visually Blog. Image: Jason Howie.

Feed 100

Feed Feedly B2B Instagram 100

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Also follow social media hashtags related to your product or service. Hashtags: What hashtags are your competitors using?

Analysis 102

Analysis Sentiment Marketing How To 102

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Hashtags are an important element in getting more exposure, and subsequently higher rates of engagement. Hashtags are most effective when used strategically. Social media marketing.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 168

Social Media UGC Aggregator Eventful 168

Ignite Social Media

MAY 6, 2021

While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

OCTOBER 4, 2022

On the next screen, you’ll add hashtags to indicate the topics you post about the most. LinkedIn creator mode gives you access to a whole suite of new LinkedIn features, including the ability to add five hashtags to your profile and a 30-second video as your profile picture. Toggle this button to activate creator mode.

LinkedIn 122

LinkedIn How To Newsletter Hashtag 122

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Meltwater. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Here are some of the most popular.

Discount 124

Discount Marketing How To B2B 124

Sprout Social

OCTOBER 10, 2023

These product collaborations might include event activations, unboxing videos, reviews and pre-release content to help create hype and excitement around the launch. La Roche-Posay As the US Open’s official sunscreen partner, La Roche-Posay hosted a brand activation at the national sporting event.

Examples 124

Examples Influencer Campaign Marketing 124

Oktopost

APRIL 21, 2022

Some brands also provide hashtags that users can add to their posts in order to make them more visible to your team. If you’re having trouble getting enough user-generated content, ask your audience to tag your brand or post with a particular hashtag. Article] The Value of Social Listening in B2B Digital Marketing.

Content 118

Content FAQ Sentiment Hashtag 118

Later

APRIL 7, 2021

Influencer Marketing Doesn’t Work for B2B Brands. Hello Fresh ‘s #HelloFreshPartner hashtag has over 7K posts: View this post on Instagram. Myth #5: Influencer Marketing Doesn’t Work for B2B Brands. When it comes to B2B though, many brands are less convinced. Nano and Micro Influencers Don’t Deliver Results.

Influencer 80

Influencer B2B Instagram Price 80

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 22, 2020

That’s where using the right hashtags can help. While hashtags let you group similar content under a single roof, you can also leverage them for tracking and detailed analysis. That’s where hashtag tracking comes in. How to Do Hashtag Tracking. Create a Hashtag. Select a Hashtag Tracking Tool.

Hashtag 215

Hashtag Analysis Campaign Social Media 215

Sprout Social

JANUARY 23, 2024

But strategic hashtagging helps you address this challenge. Hashtags on Facebook help you categorize your content and make it easier for users to find your posts. In this post, we take a deep dive into the world of Facebook hashtags. We show you how to use hashtags on Facebook and how your business can benefit from them.

Hashtag 118

Hashtag Facebook Fashion Trends 118

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. First, tweets with hashtags get 100% more engagement, so don’t forget to use them in your posts. Create your own branded hashtag to make your tweets easier to find. Identify the hashtags most associated with your industry. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more. This ensures maximum visibility and engagement.

Instagram 52

Instagram Meme Tips Marketing 52

Sprout Social

FEBRUARY 8, 2023

Industry events and webinars make space for people to discuss trends, talk about controversies and tout the latest innovations in their industries. There’s endless B2B marketing potential for manufacturers on social. From Popcorn Lovers Day to Star Wars day, people love celebrating these hashtag holidays on social media.

Industry 85

Industry Social Media B2B Resources 85

Unmetric

JUNE 11, 2019

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. Here’s yet another comprehensive tool for B2B enterprises to manage their social accounts. Keyhole is an in-depth online monitoring tool that monitors brand campaigns and events. Pricing: $400 per month.

Analytics 125

Analytics Tools Social Media Curation 125

Likeable

SEPTEMBER 3, 2019

Create a real-time events calendar on a monthly or yearly basis that showcases lesser-known (and sometimes unusual) holidays—ones like National Zucchini Day on August 8 or Random Acts of Kindness Day on February 17. B2B companies can hop on the real-time content train too! Don’t do it just because other brands are.

Content 65

Content Meme How To Trends 65

Kikolani

JULY 19, 2016

There are a number of reasons you’d want to participate in one of these events, including: Trade Shows Offer Networking Opportunities. In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated.

Eventful 60

Eventful Wikimedia Survey B2B 60

Kikolani

JULY 19, 2016

There are a number of reasons you’d want to participate in one of these events, including: Trade Shows Offer Networking Opportunities. In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated.

Eventful 60

Eventful Wikimedia Survey B2B 60

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Use relevant hashtags on Twitter to target your content more appropriately. You get the idea,” he explains.

Tips 131

Tips Authentication LinkedIn Groups 131