Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content.

Social Media 168

Social Media UGC Aggregator Eventful 168

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Oktopost

MARCH 31, 2021

Global events have caused most of the world’s population to be movement-restricted and remote-working. Google found that 70% of B2B buyers and researchers increased their online video use. 71% of B2B marketers said they used video content in their strategy. One trendy format for B2B companies is animated explainer videos.

Video 69

Video Marketing B2B Eventful 69

Webbiquity SMM

DECEMBER 13, 2011

The “big 5″ social networks have a definite “order of familiarity” to follow for proper social media etiquette: • Twitter, YouTube and Google+: you can follow/add virtually anyone you find interesting/relevant/influential. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Worldwide, 86% of companies have a presence on Facebook and Twitter, while just over half use YouTube and Linked and only slightly more than a third have a presence on Pinterest and/or Google+.

Social Media 245

Social Media B2B Marketing SEO 245

Waxing UnLyrical

APRIL 8, 2013

“You know you’ve been in a good Twitter chat when ‘Die Hard’ and squirrels are mentioned within seconds of each other.” A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. … and people wonder why I love Twitter.

B2B 207

B2B Consultant Flickr ROI 207

Convince & Convert

JUNE 1, 2014

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). These lists would be a lot different if they were focused on G+, Linkedin, Youtube, Pinterest, or Instagram.

Twitter 167

Twitter Marketing Conference Consultant 167

Writtent Blog

APRIL 12, 2013

5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? YouTube also gives you a valuable opportunity to syndicate other videos that your customers might be interested in with your blog.

YouTube 92

YouTube Facebook Syndication B2B 92

Visually SM

AUGUST 19, 2020

Companies have a lot more to gain from joining Facebook, Instagram, Twitter, and other such platforms. Twitter focuses more on news and current events, while Instagram is a visual social network, filled with videos, pictures, and testimonials. Did you know that YouTube visitors watch more than a billion hours of video every day?

Social Media 130

Social Media Brands Reddit Platform 130

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Visually SM

JULY 6, 2020

Content created for YouTube is different from content created for Twitter, which is different from content created for TikTok. LinkedIn is a professional network where you get people to be interested in working for your company; but, if you run a B2B business, you can also use it to attract clients.

Social Media 130

Social Media Content How To Marketing 130

Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

JANUARY 24, 2011

Convert PowerPoint presentations to Flash, or into YouTube videos? Promote events through social media? Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Ari Herzog

NOVEMBER 12, 2012

Its Twitter biography is explicit that I am the community manager. I am the person composing each message, from announcements of upcoming product demonstrations and event exhibitions to retweets of industry news to replies to customers and fans around the world. @Flextronics sent its first tweet on October 1, 2012.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Multi-media posts, stories, live video, and IGTV are its most-used features that are outperforming rivals such as YouTube and Snapchat. Social media marketing.

Instagram 159

Instagram Tools Hashtag Authentication 159

Waxing UnLyrical

JUNE 6, 2016

3 Ways a B2B Software Company Improved Its Integrated Communications. Twitter Facebook Google+ LinkedIn Monday Roundup: Integrated Communication Case Studies. Airbnb’s Successfully Charming PR Stunt. Reinvigorating National Blood Week. Shonali is mad about ABBA, bacon, cooking, dogs, and Elvis, though not necessarily in that order.

Case Study 100

Case Study Study Banking Campaign 100

agora pulse

DECEMBER 26, 2016

Its most recent roundup included links to posts about Facebook offline event ads, Twitter automated replies, and Pinterest scheduling, among other important topics for social media managers. Its roundup on December 9 had two articles on Instagram, one on LinkedIn, and another on YouTube. Flying Point Digital.

Social Media 124

Social Media Curation Journal SEO 124

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Linkedin Groups vs. Twitter.

Social Media 147

Social Media B2B Strategy Consultant 147

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Rebekah Radice

APRIL 13, 2015

Are you looking to make B2B connections or B2C? Whether it’s a community event or your latest blog post, pin your content to offer insight into your business. Twitter can be a challenge for the even the most seasoned online marketer. Twitter can be a challenge for the even the most seasoned online marketer. Charity work.

Social Media 130

Social Media Strategy How To Real Estate 130

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Akamai Marketing

FEBRUARY 11, 2009

Now that the spotlight is on, every time there is a sponsorship, a meeting or an event, eyebrows will go up. After all, sponsoring and hosting events is an industry too, and it employs a lot of people. But that doesn’t mean that events have to be canceled. This will not kill the event or incentive industry.

Klout 100

Klout Eventful Policies Hosting 100

Rebekah Radice

JULY 15, 2019

Whether you choose to go Live on Facebook , Instagram, Youtube, or Twitter, there are many ways you can use it. Show a live event you’re attending. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions. A great example of this is Creative Entrepreneur and YouTube expert, Roberto Blake.

Types 119

Types Video Content Case Study 119

Webbiquity SMM

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. because there are more blog comments to respond to, more Twitter followers to check out, etc.). The solution? Sadly, yes.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Here is the version that is live on the website. However, I still review some Web 2.0

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. You are welcome to connect with me or send your pitches on my email id [toreachdaksh AT gmail DOT com] Twitter updates Wow very nice :) RT @ paavani Awesome compilation of reasons. For more information, you can visit their website www.paulwriter.com.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Convince & Convert

SEPTEMBER 7, 2010

There are a few sections devoted to the mechanics of Twitter, Facebook, Linkedin, and other social media operational specifics. I was just introduced to you and Scott via twitter. I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Social CRM Strategy Consultant 123

Sprout Social

SEPTEMBER 28, 2016

Twitter revises its character limit. For example, our agency does lot of community management work for the Shell Houston Open, a PGA TOUR event in Houston. billion monthly active users on Facebook, 500 million on Instagram, 450 million on LinkedIn and 313 million on Twitter. Let me know on Twitter at @MagsMac.

Social Media 40

Social Media Metrics B2B Team 40

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Buffer Social

JUNE 16, 2016

Event planning. Stephen Banham , Richmond Events – Handing over documents and transitioning as I leave the company. Samantha Allen , GoTriangle – Quality and informative interactions on Twitter. Klair Rafter , RafterMedia – Growing our twitter following on a daily, weekly, and monthly basis.

Social Media 40

Social Media Social Media Management Project Marketing 40