Buzz Marketing for Technology
NOVEMBER 28, 2012
While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.
Webbiquity SMM
DECEMBER 21, 2010
From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.
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Sprout Social
FEBRUARY 5, 2020
Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Social media is now a major part of the average person’s news diet.
Pam Moore
SEPTEMBER 19, 2017
This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently.
Sprout Social
DECEMBER 9, 2020
In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.
Pam Moore
SEPTEMBER 18, 2017
This is a special live training webinar event packed with actionable tips and strategies you can implement immediately. Everyone that attends the live event will receive a FREE Content Success Kit! .” I am hosting a FREE Live Training Webinar on Thursday, September 21st at 2pm et. Grab your seat right now. Seating is limited!
Webbiquity SMM
JUNE 20, 2011
Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.
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