Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

JANUARY 11, 2024

It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

NOVEMBER 2, 2023

Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. What’s the trick?

Examples 101

Examples Template Templates How To 101

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Use social media for content promotion.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Waxing UnLyrical

AUGUST 2, 2018

Create surveys. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Ask for feedback, ideas and insights. So, talk to your clients! Ask questions on social media.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Earnest Agency ).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is a term coined to establish the link between growing your business and using clever tactics (hacks) that reverse-engineer that process. What is Growth Hacking?

Strategy 144

Strategy Metrics Process B2B 144

Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday.

Social Media 198

Social Media Jive ROI Press Release 198

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 102

Analysis Sentiment Marketing How To 102

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . For instance, running a blog from which you post insightful articles can define your firm as a thought leader and your website as a place search engines refer to despite visitors not knowing your brand.

Comparison 145

Comparison SEO Curation Domain Name 145

Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. DemandGen Report – 2016 Content Preferences Survey ). Optimized for search engine algorithms.

Strategy 59

Strategy Content Compete B2B 59

Social Email Marketing

JANUARY 26, 2011

According to a survey by BtoB Magazine, stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more.

B2B 94

B2B Survey Marketing Content 94

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Adam Sherk

DECEMBER 22, 2009

Things that news and content sites should look at include: What terms and content types brought in the most search engine referral traffic? And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167

Webbiquity SMM

AUGUST 23, 2010

20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Share this on Mixx. Share this on Reddit.

ROI 193

ROI Social Media Vocus Metrics 193

Proactive Report

OCTOBER 8, 2012

.’ Source: The Content Marketing Survey Report, Econsultancy/Outbrain. The survey polled 1300 1,300 marketers working for brands, agencies, and publishers. For B2B in-house marketers, the three most commonly cited objectives were. requires purchase). Increasing traffic to site (49%). Raising brand awareness (38%).

Publishing 79

Publishing Content Marketing B2B 79

Kikolani

JULY 5, 2013

Please take a moment to fill out this survey. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Search Engines / SEO. Your Opinions Wanted. I would like to make Kikolani your favorite place to go for blogging advice!

Domain Name 128

Domain Name Marketing Embedding RSS 128

Writtent Blog

MAY 26, 2014

Blog writing and search engine optimization can, however. Search engine traffic is valuable. Every post you publish is another indexed page – another cue to search engines that your site is active and eager to be found. Improve Search Engine Rankings. All you need is a content strategy. Content creation.

SEO 97

SEO Hubspot Press Release Engineering 97

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Internally, consider an anonymous survey for employees. I enjoyed celebrating with scientists and engineers at the @smithsonian for the #IfThenSheCanExhibit statue unveiling. (1/3) I’m talking “change the world” kinda companies. Any recommendations? — Jason Bradwell ??

Strategy 85

Strategy How To Training ROI 85

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Webbiquity SMM

JUNE 20, 2011

Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Links from authoritative websites are still of course an important signal of authority to the search engines, but social media links now play an increasing and essential role in these calculations as well.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Kikolani

AUGUST 24, 2012

10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Search Engines / SEO. Business / Career. 37 Posts About Crappy Marketing (and What You Can Do Better) – Mistakes provide invaluable learning experiences.

Mashup 117

Mashup Resources How To Remix 117

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 111

B2B Research Sentiment Marketing 111

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 milion posts! Tip: Here you can highly benefit from having a landing page for each.

Strategy 93

Strategy Content Marketing Influencer 93

agora pulse

JUNE 27, 2019

B2B firms are extremely bullish about the effectiveness of social media content and plan to continue to invest heavily in it, according to recent research from Walker Sands. B2B firms rank social media as the second-most effective content type for engaging existing customers, just behind website content.

B2B 100

B2B Social Media Content Newsletter 100

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Kikolani

JUNE 21, 2016

A statistic in DemandGen’s 2015 content marketing survey report shows that over 75% of B2B (business to business) purchasers base their decisions on content the use for research. Have you ever wondered how many posts get published each day? Over 1 million posts! Tip: Here you can highly benefit from having a landing page for each.

Strategy 60

Strategy Content Marketing Influencer 60

Webbiquity SMM

OCTOBER 16, 2012

Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

MARCH 15, 2016

Biro at TalentCulture writes passionately and practically about encouraging girls and young women to pursue science, technology, engineering and math (STEM) education, blogging about women in STEM and STEM recruiting. 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. The CMO Survey ).

Survey 100

Survey Marketing B2B Statistics 100

Writtent Blog

DECEMBER 6, 2023

Survey your customers for great ideas. Survey your customers for great ideas. Local search engine optimization works perfectly for location specific business. Reviews, ratings, exact address – all of it can show up in search engine results if your website HTML is marked properly. Be where your competition is not.

Small Business 98

Small Business Marketing Compete Directory 98

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Employee advocacy built in.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Socialmedia.biz

SEPTEMBER 6, 2016

Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. B2B includes not just blogs but videos, whitepapers, infographics, research reports and gamification. This trend shows that the key to a successful growth strategy in the B2B arena is similar to B2C: focus on the product and customers.

B2B 60

B2B Strategy Marketing Creative Commons 60