Lucy Hall

JUNE 11, 2015

What are the benefits of blogging for your small business? First check out these pretty powerful stats about blogging: According to Hubspot : B2B marketers that use blogs receive 67% more leads than those that do not. With those stats in mind you can't ignore the power of blogging for your small business.

Small Business 60

Small Business Hubspot Proposal SEO 60

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently.

comScore 299

comScore Marketing Case Study Review 299

Social Media Marketing

MARCH 1, 2010

Guest post by Ben Hanna, VP of Marketing for Business.com, the Web’s leading portal for business owners. The study, conducted by Business.com , finds that that four of the top five most effective social media tactics for engaging small business decision makers do not require significant IT investment or involvement.

B2B 159

B2B Study Social Media Small Business 159

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. The reason?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” B2B Lead Blog ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Corporatespeak and heavy-duty marketing pitches turn small business owners off, says Campbell: “They love to see people’s faces.” By Erika Penzer Kerekes. – Cultivate your cheerleaders. Stumble upon something good?

B2B 102

B2B Marketing Small Business Technorati 102

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. While small businesses don’t have the resources of larger companies, you should still be able to learn a lot from their social media engagement.

Analysis 118

Analysis Price Influencer Sentiment 118

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Hailing from San Antonio, Alicia is founder and CEO of Sanera, a professional development and training firm for sales and business leaders. Amber Buhl. Director of Sales for @ klout.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Writtent Blog

DECEMBER 6, 2023

If you’re a small business or new startup, you don’t have money to waste on expensive advertising like your bigger competitors can. Start by brainstorming with your business partners and connections to come up with several cheap outside-the-box marketing tricks. You’ll get more response if there’s food or freebies involved.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Improving Your Search Engine Rank Using LinkedIn by CompuKol Connection.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Small Business Mavericks

JANUARY 6, 2016

Search engines. Search Engine Marketing as an Inbound Marketing Channel. When we talk about search engine marketing we usually are referring to search engine optimization (SEO) and pay-per-click advertising. You want your prospects to find you in the search engines and navigate to your website. Social media.

Marketing 70

Marketing Engineering Advertising B2B 70

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. 10 Free WordPress Themes for Small Businesses by American Express OPEN Forum. 20 Excellent Free WordPress 3.0 Themes by Blogfreakz. WordPress SEO.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels. Attribution. Statcounter.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

JUNE 24, 2019

SocialSEO is a digital agency that specializes in search engine optimization, social media marketing and search engine marketing services. Idea Grove is a Dallas-based PR firm with an international roster of B2B technology clients. Thin Pig Media. Idea Grove. KloboMedia. Lever Interactive. Mambo Media. Digital Natives Group.

Automotive 72

Automotive Reputation Social Media Management Retail 72

Writtent Blog

OCTOBER 7, 2013

4) Small businesses (1-10 employees) tend to see the biggest gains in traffic when they post more blog articles (Source: HubSpot ) Tweet. 6) B2B companies that blog only 1-2 times/month generate 70% more leads than those who don’t blog (Source: HubSpot ) Tweet. 2) Companies with 101 to 200 pages generate 2.5x

Hubspot 86

Hubspot B2B Small Business Company 86

Small Business Mavericks

DECEMBER 30, 2013

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. Facebook is a big traffic referral source for a lot of websites – especially business-to-consumer sites. LinkedIn delivers a lot of traffic to B2B sites.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Writtent Blog

JUNE 7, 2013

Are you a B2B or a B2C company? A web business generally focuses much moreon content marketing, search optimization and other inbound marketing hacks while brick and mortar business should concentrate on geo-specific content and local keywords. That is why before you start working on it, you should give it enough thinking.

Publishing 85

Publishing Content Tips Marketing 85

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. Search engine marketing has the largest share. Here’s why.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

OCTOBER 30, 2014

Service providers and B2B have similar needs. If the site doesn’t provide that, it doesn’t matter how high it is on the search engine results because there are a lot more options lower down in the rankings. Every page, right where it’s easy to see with a link to email a question I can’t find on the FAQ page.

FAQ 119

FAQ Forums B2B Sites 119

Writtent Blog

JULY 10, 2013

Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. 53% of mobile consumers use their device to access a search engine at least once a day. Source: Nielson ). Source: Experian ). Source: Microsoft ).

Statistics 108

Statistics Mobile comScore Marketing 108

Kikolani

MARCH 19, 2010

30 valuable lessons learned from using social media for small business. 10 social media tips for B2B marketers. 30 business card design ideas. Search Engines / SEO. How to discover your keywords on search engines. Why marketing is not evil. Job search best practices. Graphic / Web Design. Social Media.

Mashup 112

Mashup Resources Twitter WordPress 112

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Techipedia: Tamar Weinberg

NOVEMBER 16, 2011

If a candidate does not know how search engines work, your company’s marketing efforts will suffer greatly. Amanda DiSilvestro is a writer on topics ranging from social media to business phone systems. If someone was going to use the Internet to search for your company, SEO becomes very important.

Marketing 162

Marketing Insurance Directory SEO 162

Writtent Blog

JULY 26, 2013

B2B Content Marketing Report – Need to Focus on the Basics. Do you know the biggest challenge facing B2B content marketers today? For other fresh findings, check out 28 Indispensable Research Reports and Case Studies for Small Business. The 3 Biggest Objections to Content Marketing Buy-In, and How to Address Them.

ROI 74

ROI Process News Content 74

Writtent Blog

JULY 12, 2013

Adopt new tools, follow thought leaders, and don’t be afraid to try new tactics in order to produce content that search engines and consumers can’t help but notice. Your small business strategy should focus on being welcoming in the same way that a coffee house is, in order to bring people back after their first visit.

Strategy 83

Strategy Content Foursquare Startup 83

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 Here is the version that is live on the website. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. Home About In the Media Dear Airtel: It is about Customers & Conversations Facebook and India August 3, 2010.6:07

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Sprout Social

JANUARY 20, 2021

Achieving that understanding can be challenging, especially when you’re selling to other businesses and their buyers. B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult.

B2B 113

B2B Research Sentiment Marketing 113

Sprout Social

JUNE 28, 2023

A small business segment will have different needs than mid-market or enterprise. Search ads that display when certain keywords or search terms are used in search engines. The Salesforce Marketing Cloud automates and scales marketing on the B2B level and is mostly meant for enterprise-level teams and businesses.

Team 109

Team Hubspot Marketing SMS 109

Convince & Convert

DECEMBER 7, 2010

You’ll need some search-engine ninjas, RSS-reader Jedi masters, and Twitter superheros. Everyone in a social organization should be comfortable with listening, both with online search tools and through their community relationships. And you’ll need people flexible and skilled enough to learn the next great listening tool when it arrives.

Skills 124

Skills Communities Collaboration Organization 124

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Small Business Trends has a great post on self promotion today that complements what you just said. If you ask me ‘do you do B2B marketing?’ Its truely understandable, however if you do not over do your part you are safe. Nice article worth the read. ’ I may answer “yes, a bit&#.

Brands 236

Brands Handbook MySpace Construction 236

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198

Diva Marketing Blog

MAY 20, 2016

He’s written four books that cover the topics of business blogging, social media marketing, and social commerce, the most notable of which is entitled "The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media," published by John Wiley and Sons in 2009. Oh yes, and an accomplished musician!

Domain Name 71

Domain Name Content Marketing Real Estate 71

Writtent Blog

DECEMBER 22, 2013

This year’s theme is integrating online and offline marketing strategies into comprehensive outreach – something that’s sure to provide value to most small business marketers. Co-sponsored by Danny Sullivan of Search Engine land, it’s a hub of marketing executives and thought leaders.

Conference 60

Conference Marketing Education Hubspot 60

Buffer Social

NOVEMBER 30, 2016

Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. Search Engine Optimization (SEO). PPC for lead generation and B2B. About this course: .

Class 40

Class Skills Social Media Marketing 40

Convince & Convert

JULY 26, 2010

“I can publish search engine optimized pitches for free, really?&# Aside from optimizing the structure of the site and the pitches themselves, sheer volume and traffic drove our authority with Google and other search engines. It’s the power of the users, the crowd, that makes the engine rev. How Does This Help You?

SEO 115

SEO Social Media Consultant Social CRM 115