Oktopost

MAY 4, 2023

Want to hear more from renowned B2B marketing leaders? He reveals exactly how to find the content sweet spot by focusing on the content that’s high-performance and hard to create, like surveys, podcasts, and videos. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Catch all episodes here.

Survey 131

Survey Content B2B How To 131

Oktopost

JUNE 9, 2021

Over the years, B2B marketing has evolved significantly and continues to do so at such a rapid pace. While B2B marketers have access to all the help they need, many still commit critical mistakes that compromise the success of their marketing efforts. Of the many B2B blunders marketers make, this one is one of the most severe.

B2B 75

B2B Marketing Engineering Campaign 75

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And links are a critical part of rising in the search engine rankings. But, HubSpot generates a good portion of our traffic from search engines now.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Oktopost

SEPTEMBER 9, 2019

As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Digital marketing and the technology that supports it is changing every day, and b2b marketing tools offer stronger support for lead generation efforts than ever before.

B2B 77

B2B Tools Metadata Marketing 77

Keyhole.co

SEPTEMBER 20, 2023

Simply put, online brand reputation is how your audience sees your business and talks about it on the internet. However, while it affects both B2B and B2C industries, the dynamics differ. Businesses are more likely to work through challenges with their B2B partner if they see long-term value.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. Guest post by Chris Tweten. Image credit: Karsten Winegeart on Unsplash.

comScore 299

comScore Marketing Case Study Review 299

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. While you were likely already familiar with the concept of a marketing competitor analysis, you might not know exactly how to put one together from scratch.

Analysis 105

Analysis Sentiment Marketing How To 105

Keyhole.co

OCTOBER 24, 2023

This will help you identify the direction that you need to head to and will also help you understand how your YouTube channel and content are performing. How to conduct an in-depth audit for your YouTube channel Here are some important tips to audit your YouTube channel to improve your brand’s visibility on YouTube.

YouTube 52

YouTube How To Posterous Upcoming 52

Webbiquity SMM

AUGUST 23, 2011

How to get it? The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Just as it takes time to build a following, it also takes a while to build credibility and authority with the search engines.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

NOVEMBER 2, 2023

This part of the customer journey map helps you understand how customers gather information. For example, in the awareness stage, buyers often rely on search engines like Google to research solutions to their problems. Check out how you can turn your B2B social media data into a revenue-driving powerhouse and create a memorable brand.

Examples 103

Examples Template Templates How To 103

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Marketers should understand the different types of channels available and how to effectively use them together to reach different target audiences. Leveraging the Power of a Brand.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Social Bookmarking 198

Social Bookmarking StumbleUpon Engineering Sites 198

Oktopost

DECEMBER 1, 2021

He even teaches a course at UC Berkeley on the topic and is the author of the best-selling marketing book, “Welcome to the Funnel: How to Turn Your Content and Social Media Marketing up to Eleven”, selling 22,000 copies worldwide. Prior to CreativeX, Jason was leading hypergrowth at ActiveCampaign. His time at LinkedIn was epic.

Microsoft 109

Microsoft B2B Apple Conference 109

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Related posts: Search Engine Marketing and Website Marketing Services As a search engine marketing and website marketing professional since. By Erika Penzer Kerekes. Stumble upon something good? Share it on StumbleUpon. Tweet This!

B2B 101

B2B Marketing Small Business Technorati 101

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines. Cloaking content is a very risky practice which will get your website heavily penalized by search engines. Geo Redirects.

NoFollow 198

NoFollow How To SEO Engineering 198

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. Among them are the appropriateness of the topic to what you’ve previously published; existing competition for the topic among other sites online; and known search engine volume. Second, you probably need more content.

Analytics 164

Analytics Content How To Software 164

Webbiquity SMM

APRIL 13, 2021

Once you’re able to score an invite, you may want to check out the excellent tutorial on how to get started on Clubhouse from Social Media Examiner (if you don’t mind the obnoxious pop-ups). This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. ” — Margaret Mollloy.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits.

Social Media 107

Social Media B2B Engineering SEO 107

Sprout Social

APRIL 26, 2022

and how to get started. Looking for some must-follow B2B startup CEOs. How to build an executive communications plan. I enjoyed celebrating with scientists and engineers at the @smithsonian for the #IfThenSheCanExhibit statue unveiling. (1/3) Let’s get into the question of, “What is executive communication?”

Strategy 86

Strategy How To Training ROI 86

Sprout Social

JANUARY 12, 2022

In this guide, we’ll show you how it’s done. How to build a word of mouth marketing strategy: 8 tactics and examples. Consider how the volume of conversations impacts your ability to create awareness. Search engines? How to build a word of mouth marketing strategy: 8 tactics and examples. Review sites?

Conversation 136

Conversation Review Marketing How To 136

Oktopost

DECEMBER 5, 2022

The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. How to use social media for SEO. That’s why you can optimize not only your website for search engines, but social media pages as well. How to use social media for SEO. Quick Jump Links. Social signals.

SEO 115

SEO Social Media Reputation Real Estate 115

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens. 38% comparison shopped online.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Techipedia: Tamar Weinberg

JANUARY 11, 2012

See How to Hire Your SEO Partner from November. Optimization is a set of activities aimed at increasing the visibility of your social content on search engines and within social platforms. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. The normal response is, HELP!

Social Media 168

Social Media How To Marketing Syndication 168

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. Read on to learn the following: What LinkedIn SEO entails; What LinkedIn hashtag analytics is and how it works; and, How to leverage hashtag analytics for LinkedIn SEO. It aims to rank high on the search engine results pages (SERP).

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Real Estate 196

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Buzz Marketing for Technology

DECEMBER 29, 2010

Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing. Fire your Director of Social Media!

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

DECEMBER 11, 2013

Content marketing is a hot topic, primarily in the B2B world but increasingly in consumer marketing as well. And as noted here yesterday , 93% of B2B marketers are now using content marketing, with more than half calling it their biggest priority this year. How to Build Your First Content Marketing Strategy by Search Engine Watch.

Strategy 226

Strategy Content Marketing BuzzStream 226

Sprout Social

MAY 4, 2023

We will also walk you through how to join groups on LinkedIn as well as how to create a group on LinkedIn. How to find and join groups on LinkedIn How to create a LinkedIn Group How are LinkedIn Groups helpful for Brands? How to find groups on LinkedIn Method 1. How to create a LinkedIn Group Step 1.

Groups 130

Groups Groups LinkedIn Microsoft 130

Social Media Strategies Summit

JUNE 8, 2023

So they launched a campaign intended to show off the quality and engineering of their products, including messaging like: “RIMOWA’s iconic designs and lifetime guarantee is engineered for the modern discerning traveler.” Watch video here The campaign targeted people aged 20+ in the US, including those interested in luxury travel.

Brands 130

Brands Facebook Influencer Campaign 130

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? So…how do you know if your content marketing works? To learn how to do this, read my article on how to set up Google Analytics goals. No wonder so many companies fail at it!

Content 104

Content How To Marketing Metrics 104

Buffer Social

FEBRUARY 21, 2018

In this post, we’ll explore why your business should have a LinkedIn Group and how to create and manage a successful group. This makes communities like LinkedIn Groups a great way for bringing your customers together, especially if you are a business-to-business (B2B) company. How to create a successful LinkedIn Group.

Groups 109

Groups Groups LinkedIn Template 109

Adam Sherk

DECEMBER 22, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk How to Identify Your Own Top Trends by Adam Sherk on December 22, 2009 Yesterday Facebook shared its Top Status Trends of 2009 , providing insight into what terms most commonly occurred in users’ status updates. What sections, special features, individual articles, etc.

Trends 167

Trends How To Digg Press Release 167