Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? It’s all based on Facebook’s algorithm called EdgeRank.

B2B 279

B2B Marketing Mobile CPM 279

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Improve ranking on Google with local SEO. Extend your content marketing reach.

SEO 115

SEO Social Media Reputation Real Estate 115

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Furthermore, half of all Google+ users are under 25 years old. B2B Lead Blog ). After that, it falls off sharply; 61% use YouTube, 39% are on Google+, 26% utilize Pinterest (really?)

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Webbiquity SMM

OCTOBER 11, 2011

It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” ” Consider the following points: • More than 80% of considered consumer purchases (e.g.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Interact (e.g., ask and answer questions). Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. They’ll Google You. The reason? Put yourself in your customers’ shoes.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it?

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Monitor the results over time to assess any ups and downs.

Reputation 59

Reputation Brands Construction How To 59

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Know what your targets have done on Facebook, Twitter and LinkedIn before you pitch them anything. Post on Google Buzz. Search Engine Marketing and Internet Marketing for Business “If you build it, they will come.&#

B2B 102

B2B Marketing Small Business Technorati 102

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. Connect with her on LinkedIn or Twitter. Offer consumable content …. Use keywords. Don’t create custom hashtags.

Content 124

Content Brands Findability Marketing 124

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. It always has been.

B2B 112

B2B Social Media Conversation Platform 112

Webbiquity SMM

JANUARY 24, 2011

Don’t want to follow Twitterers who aren’t following you? A free tool for finding the relative influence of any Twitter user. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A free service for setting up, promoting and hosting Twitter chats.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

JULY 1, 2013

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. Stay in touch with your customers by utilizing Facebook, Twitter, Pinterest and other social media sites to your advantage.

Trends 217

Trends Marketing Mobile Engineering 217

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

NoFollow 198

NoFollow How To SEO Engineering 198

Sprout Social

JUNE 22, 2021

And as the second largest search engine in the world, YouTube is an ideal social media site for brands looking to reach and engage with their audience. 36% of consumers follow brands on Twitter. Why you should be on Twitter. Google My Business. 8% of consumers follow brands on Google My Business. million US users.

Platform 118

Platform Social Media Tumblr Reddit 118

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. From likes to leads: The new metrics for B2B social selling. Twitter Facebook Google+ LinkedIn Monday Roundup: Best Practices for Social Media Metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. Based in the Washington, D.C.,

Metrics 100

Metrics Social Media B2B Consultant 100

Twist Image

AUGUST 29, 2013

Back in 2008, the big news was that YouTube had become the second largest search engine in the world after its parent company, Google. While reviewing these three disparate news items, it was refreshing to get a new perspective on how these channels are both evolving, and how they are maturing as engines of marketing and commerce.

YouTube 107

YouTube LinkedIn Mobile Affiliate marketing 107

Sprout Social

JANUARY 4, 2022

Anyone who’s scrolled through Facebook, Instagram or Twitter recently (let’s be honest, who hasn’t?) Yet video is also the most underutilized format across Facebook, Instagram and Twitter, comprising 14%, 11% and 5% of each network’s content respectively. Twitter video statistics. Social media video marketing statistics.

Statistics 142

Statistics Social Media Video Marketing 142

Small Business Mavericks

DECEMBER 30, 2013

In fact, some websites are now reporting that they are receiving more traffic from social media than from search engines. LinkedIn delivers a lot of traffic to B2B sites. Twitter has always been a heavy traffic source for all kinds of websites, and Pinterest is no slouch either. StumbleUpon. Of course, not all traffic is equal.

Metrics 98

Metrics Tumblr StumbleUpon B2B 98

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. Which Twitter profiles built up the most followers and engagement? were most (and least) popular? Best to you.

Trends 167

Trends How To Digg Press Release 167

Ari Herzog

NOVEMBER 12, 2012

With 200,000 employees in 30 countries on four continents, this Fortune Global 500 firm specializes in design, engineering, and manufacturing across the supply chain and is (in)directly responsible for your enjoyment of electronica every day. Its Twitter biography is explicit that I am the community manager.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Webbiquity SMM

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Marketers follow other marketers, PR pros hang with other PR pros, engineers interact with other engineers. Google settled a lawsuit last fall relating to its Google Buzz service.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 10, 2011

Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Angela Bowman shares her “clean and simple list of the plugins I use most often on my WordPress sites&# for SEO, feeds, forms, security, Twitter and more.

WordPress 182

WordPress Content management systems Message Boards SEO 182

Firebelly

NOVEMBER 15, 2012

Today’s article is a guest post by Dennis Yu, an international speaker and author on search engine marketing and Facebook marketing. One hotel chain has a process to monitor Twitter, where they will say “Hey Dennis — man, sounds like a bad day. How about coming over across the street for a free drink in our bar?

Social Media 241

Social Media Hotels Retail Airlines 241

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. Also, keep in mind that search is no longer just Google. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Hootsuite

JANUARY 4, 2023

It’s a critical platform for anyone working in B2B, or for any companies that hire anyone, ever. We explain all the details in our post on LInkedIn marketing for both B2B and B2C brands. Twitter has been in a bit of turmoil since its purchase by Elon Musk in October 2022. Twitter demographics. Twitter Flight School.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Post on Google Buzz.

LinkedIn 189

LinkedIn Tips B2B Findability 189

Justin Levy

JANUARY 11, 2010

I really appreciate all of the meaningful conversations that we have in the comments of this website, on Twitter , Facebook , LinkedIn , Flickr and the other ways that we find to connect online. But, I realize that for some of you, you simply click through or you’ve arrived here from a search engine.

Feed Reader 133

Feed Reader Google Reader RSS Flickr 133

Razor Social

JANUARY 10, 2018

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? This tools integrates with Google Analytics allowing you to see how well your campaign forms are performing in terms of clicks, views, and overall conversion rates. No wonder so many companies fail at it!

Content 104

Content How To Marketing Metrics 104

Webbiquity SMM

AUGUST 23, 2010

But if John Doe is influenced to buy from you based a tweet—but completes the purchase through another unrelated channel—there’s no way to assign the value of that sale to Twitter. 20 Metrics To Effectively Track Social Media Campaigns by Search Engine Land. Post on Google Buzz. Share this on Facebook. Share this on Mixx.

ROI 193

ROI Social Media Vocus Metrics 193

Kikolani

AUGUST 24, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 10 B2B Companies That Create Exceptional Content – Examples of B2B companies that create great content and get inbound marketing right. Search Engines / SEO. The Resources Mashup.

Mashup 117

Mashup Resources How To Remix 117

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Google Analytics will track all visits to pages including those pages where the code has been inserted. *

Facebook 185

Facebook Web 2.0 Startup Applications 185