Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. Post on Google Buzz.

Aggregage 181

Aggregage B2B Trends Hubspot 181

The Realtime Report

AUGUST 17, 2012

Google Plus: 170 million “people who have upgraded” via Google. via Search Engine Land. LinkedIn Is Most Important Social Network for B2B Marketers. YouTube was significantly less popular with just 8%, and Google+ was most important for only 1% of B2B marketers. LinkedIn: 174 million members.

Social Networking 184

Social Networking B2B LinkedIn Tumblr 184

Small Business Mavericks

OCTOBER 3, 2013

Before Google Panda, you hardly heard the term “content marketing.” ” You heard about social media marketing and search engine optimization , or search engine marketing. Small Business Internet Marketing B2B marketing content marketing content marketing strategy online marketing' Write it down.

B2B 119

B2B Content Marketing Class 119

Webbiquity SMM

OCTOBER 22, 2021

Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines. Use tools like Google Keyword Planner and SEMrush to identify variations, popularity, and optimization difficulty. Return to Google for competitive analysis.

Social Media 205

Social Media Tips Metrics B2B 205

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? Guest post by Ariel Applbaum.

B2B 190

B2B MySpace Startup Social Networking 190

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. The search engine recognizes that it’s easy for website owners to place these links, thus downgrading their value. Improve ranking on Google with local SEO. Extend your content marketing reach.

SEO 115

SEO Social Media Reputation Real Estate 115

The Social Media Incubator

DECEMBER 22, 2014

Google Plus gone? Google Plus may have seen its brightest days. The man behind the search engine’s social site, Vic Gundotra, stepped down earlier this year; and arguably the best feature offered by the site, Hangouts, is now available as a standalone application. LinkedIn will become B2B leader.

Marketing 182

Marketing B2B Engineering LinkedIn 182

Oktopost

JANUARY 11, 2024

It offers an array of capabilities, such as keyword research, keyword tracking, SEO optimization, and backlink analysis, to enhance website health and improve search engine rankings. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Techipedia: Tamar Weinberg

MAY 15, 2012

Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. This may come as a surprise, since Google+ isn’t as popular as was first expected. Take a look at a Google+ profile snippet as it appears in the search results. The Old Model.

Google 193

Google Content URL SEO 193

Webbiquity SMM

NOVEMBER 15, 2022

Gaining a deeper understanding of analytics platforms (such as Google Analytics) and the metrics behind all your social media accounts enables to more accurately measure the effectiveness of your marketing strategies and retarget your focus on certain platforms. Build upon your networking skills.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

OCTOBER 11, 2011

It’s the evolution of search engine optimization (SEO), or alternatively, SEO on steroids. As Vanessa Fox puts it in the subtitle of her book Marketing in the Age of Google , “Your Online Strategy IS Your Business Strategy.” ” Consider the following points: • More than 80% of considered consumer purchases (e.g.

Findability 216

Findability B2B Directory SEO 216

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Expand your online presence. Promote your content / increase web traffic.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

The Social Media Incubator

OCTOBER 24, 2013

Until the last couple of years as Google and other search engines changed their algorithms with updates like the “Panda” update, you rarely heard the term “content marketing.” This is very important because if you want to succeed at anything, then it helps to have a plan. Write it down.

Social Media 151

Social Media Content B2B Engineering 151

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.”

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

AUGUST 2, 2018

For many companies, especially B2B vendors, these are completely unrealistic, impractical expectations. For most B2B companies, your SOM is going to be relatively small compared to the total addressable market, or TAM, especially in relation to B2C companies. They’ll Google You. The reason? Put yourself in your customers’ shoes.

Social Media 107

Social Media B2B Engineering SEO 107

The Realtime Report

AUGUST 25, 2020

Your appearance on social media also yields more search results through search engines. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. Google, Facebook, and Yelp have a rating system for businesses. Ratings are Important.

Small Business 251

Small Business Social Media Strategy Marketing 251

The Realtime Report

JANUARY 23, 2023

To stay competitive, Google will likely recommence its own initiatives to build an AI search engine in 2023. With the Fed’s entry into B2B payments, enterprise payments, which have typically lagged behind consumer-facing payments, will innovate to new standards of ease, convenience, and speed.

Authentication 91

Authentication Startup Avatar Applications 91

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Monitor the results over time to assess any ups and downs.

Reputation 59

Reputation Brands Construction How To 59

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 75

Brands B2B SEO Influencer 75

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? Post on Google Buzz. Related posts: Search Engine Marketing and Website Marketing Services As a search engine marketing and website marketing professional since. By Erika Penzer Kerekes. Post this on Diigo. Share this on Mixx.

B2B 101

B2B Marketing Small Business Technorati 101

Sprout Social

JULY 29, 2020

Once your brand receives five reviews on Google, your business will begin to show up on Search Engine Results Pages (SERPs). However, it can also create an advantage over your competitors if you have the most reviews on your Google My Business page. This strategy is most beneficial for local businesses. Create case studies.

Review 140

Review Case Study Reputation Study 140

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it? Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). Finally, click the Google Extensions icon to access the Hashtag Analytics search tab. Likewise, ask for endorsements and recommendations from former B2B clients to boost your LinkedIn SEO.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Buzz Marketing for Technology

OCTOBER 6, 2010

Facebook also overtook Google in page views just recently. In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009.

Facebook 260

Facebook Applications Yahoo Social Networking 260

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

Onsite optimization of websites is the most important factor in ranking better in search engine results. Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.

NoFollow 198

NoFollow How To SEO Engineering 198

Direct Marketing Observations

MAY 13, 2022

As hard as it may seem to fathom, social media is the engine that drives the world’s collective opinion. With that said, let’s focus on social media’s impact in a B2B world. Specifically, for B2B, social media is a complicated love/hate relationship. Social resets every day. It always has been.

B2B 112

B2B Social Media Conversation Platform 112

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . The best techniques include looking at Google-related searches. Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. .

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 105

Analysis Sentiment Marketing How To 105

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. This metric measures the number of visitors who found your website through a search engine result.

Metrics 191

Metrics Content Marketing ROI 191