Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. For example, if you’re selling beauty products and targeting an audience that matches multiple different criteria (e.g.,

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. There are countless examples of social proof online. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Buzz Marketing for Technology

JANUARY 7, 2010

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via natural search results. For B2C or B2B Marketers this was a huge revolution. For a good example check out these searches for the terms Facebook Marketing and Social Media. Tweet This!

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 279

B2B Marketing Mobile CPM 279

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

NOVEMBER 15, 2022

For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. For example, you might work with the design team to create engaging graphics or with the SEO team to optimize your campaigns for search engines. Be adaptable and open to change.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. Targeted keywords are specific phrases you think your ideal prospects could use to find your business in search engines.

Social Media 205

Social Media Tips Metrics B2B 205

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

The Realtime Report

AUGUST 25, 2020

An example of this is through Facebook. Your appearance on social media also yields more search results through search engines. This is known as SEO (search engine optimization) and there are many strategies you can use to optimize your business’ presence online. A great example of this is the Uber Facebook account.

Small Business 251

Small Business Social Media Strategy Marketing 251

Koka Sexton

DECEMBER 31, 2022

These channels can include social media, search engines, blogs, websites, and email – all of which can be used to amplify a brand’s message. Channels like social media, search engines, blogs, websites, and email marketing can be used to create a strong presence across multiple platforms. Skills needed. Communication.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. For example, a customer might: Discover a product while browsing videos on YouTube. Practice Proper Channel Management. Affiliate sales support independent publishing.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JUNE 13, 2023

As a solutions engineer at Sprout Social, I work with our customers to help them uncover the power of social across their business, from optimizing digital workflows to making the most of the tools in their martech stack. In Sprout, I find examples of successful moments that helped us achieve our goals. in savings over three years.

Atlassian 99

Atlassian ROI Social Media Collaboration 99

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Convince & Convert

JUNE 15, 2011

Guest post by Carmen Hill , Social Media and Content Strategiest for Babcock & Jenkins , an integrated B2B marketing agency in Portland. As unlikely as it sounds, this is exactly the concern that recently came up in a discussion about B2B content marketing. Could giving away too much great content actually sabotage sales?

B2B 134

B2B Content Marketing Buy 134

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Social Media Marketing

MARCH 1, 2010

Social Media Search – while some of the business-relevant information on social media sites can be found through general search engines, a great deal cannot. Photo credit: p_kirn Ben Hanna most recently led the Business.com 2009 Business Social Media Benchmarking Study, and is a specialist in B2B online social media and marketing solutions.

B2B 159

B2B Study Social Media Small Business 159

Webbiquity SMM

APRIL 13, 2021

But as the example of Apple shows, there are also reason to question those reasons. In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

JANUARY 11, 2024

For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online. 2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. Why Is Brand Visibility Important for B2B? Jump to Section. What is Brand Visibility?

Brands 75

Brands B2B SEO Influencer 75

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. For example, every bank hires security consultants to test its systems. So, what can you do if you’re a b2b marketer who has an abundance of delighted clients, none of whom can provide public endorsement? AT&T or Verizon).

B2B 101

B2B Case Study Telecommunications Banking 101

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Sprout Social

MAY 4, 2023

Examples of successful LinkedIn Groups What are LinkedIn Groups? For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. For example, whether the group is regional like “B2B Marketing & Strategy Colombia/Latam,” shown in the earlier image.

Groups 128

Groups Groups LinkedIn Microsoft 128

Keyhole.co

MARCH 28, 2024

That’s where search engine optimization (SEO) enters the scene. It aims to rank high on the search engine results pages (SERP). For example, you can share an article about how auto loans work on LinkedIn as a car financing company. Or to widen the horizon of your professional network? LinkedIn is the answer!

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. And you’ll want to throw in a mix of hard vs soft skills: Here are some examples of hard skills: Coding: The ability to write code in a programming language.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Determine your competitors To find your direct competitors, turn to search engines, social media and customer insights to learn who’s competing against you.

Analysis 102

Analysis Sentiment Marketing How To 102

Social Media Strategies Summit

FEBRUARY 18, 2021

Here’s an example: Image via Instagram. Here’s an example of an Instagram story by Starbucks where they are promoting a holiday-special beverage. Sephora, for example, posts lots of makeup tutorial videos on its Instagram account. Here’s an example of the beauty brand Dove, providing useful tips to its audience.

Trends 195

Trends Social Media Authentication Instagram 195

Bill Hartzer

JULY 24, 2010

What’s the best way for B2B companies who market to small businesses to drive word of mouth? When you find disgruntled customers airing their grievances in public – for example, in online reviews of your company’s products or services – jump in and try to make it right, said Jantsch. By Erika Penzer Kerekes. – Take turns.

B2B 101

B2B Marketing Small Business Technorati 101

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. ” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%.

SEO 188

SEO B2B Social Bookmarking Organization 188

Webbiquity SMM

SEPTEMBER 9, 2013

According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Experiment.

Directory 196

Directory SEO B2B Real Estate 196

Oktopost

JANUARY 5, 2021

In some instances, they make their way into the product demonstrations used by sales executives and sales engineers. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet. Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Oktopost

APRIL 11, 2022

B2B, despite what many believe, moves at a fast pace. In this article, we’ll explain how B2B brands can use social listening to complete a comprehensive competitive analysis. If you’re focusing on influencer campaigns, for example, keep an eye on trends from other businesses. Quick links: What is competitive analysis?

Analysis 118

Analysis Price Influencer Sentiment 118

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They used Boolean searches (which are available in most listening engines today) to narrow their searches to only the most relevant posts. I think this report is a great example for all of us – it shows a very comprehensive approach to monitoring and gaining insights from data. Email this to a friend? Share this on Facebook.

Social Media 230

Social Media SM2 Energy Microblogging 230

Webbiquity SMM

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. This B2B blog isn’t necessarily representative of all blogs of course, but the trends likely aren’t much different for many business blogs. Every blogger wants more traffic. How to get it? Post frequency matters.

Syndication 186

Syndication Data How To HootSuite 186

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. billion in ad revenues.

YouTube 111

YouTube Strategy B2B Marketing 111