Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

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Types Content Case Study Press Release 255

Buzz Marketing for Technology

JANUARY 14, 2010

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. And I couldn’t help but agree.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Webbiquity SMM

MAY 10, 2011

Promote white papers / eBooks / reports for lead generation. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Pam Moore

SEPTEMBER 9, 2020

Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C). Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. podcast + free ebook].

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Conversation Template Templates Marketing 78

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

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Hitwise Content Blogger Consultant 117

Buzz Marketing for Technology

MAY 26, 2010

In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.” Kill the white paper!” Send this page to Print Friendly.

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B2B eBook Marketing Aggregator 252

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise.

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B2B Social Media Review eBook 185

ProBlogger

NOVEMBER 11, 2014

And to be more targeted, we’ve divided up the list between general writing advice, B2C, and B2B best practices. If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. Tips For Business To Business (B2B) Blogs. Veer away from the stereotypical dry, boring B2B content. Share an anecdote.

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Content B2B How To Reputation 55

Rebekah Radice

JANUARY 9, 2017

White papers. They’re effective for both B2B and B2C marketing. eBooks boost your brand’s credibility and move leads through your marketing funnel. eBooks will see best results if it’s a topic relevant to your audience and you’re a credible source. White Papers. Blog posts.

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Template Templates Social Media Strategy 131

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

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B2B Social Media Strategy Marketing 100

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. eBooks / digital magazines. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. On American Idol. Late in the season.

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B2B Social Media Alltop Marketing 190

Convince & Convert

JUNE 25, 2014

Unlike a white paper or eBook, video assets make people feel. Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. For example, if Alan drops by your website and downloads a white paper, he gets 20 points. Learn More Tactics!

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Video Marketing B2B eBook 166

SalesChoice

JANUARY 4, 2017

In this eBook, we will examine Narrative Story Telling for Enhancing the Human Performance of Sales Professionals. Berkeley Warburton, The Age of Distraction: Accenture White Paper, Fall 2016. Series 6 – The Rise of Narrative Story Telling for Enhancing Sales Human Performance. Source: [link] ). Source: [link] ).

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Data Organization Analytics Analysis 20

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? Brand videos. Blog posts.

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Social Media How To Metrics B2B 118

Rebekah Radice

JANUARY 9, 2017

White papers. They’re effective for both B2B and B2C marketing. eBooks boost your brand’s credibility and move leads through your marketing funnel. eBooks will see best results if it’s a topic relevant to your audience and you’re a credible source. White Papers. Blog posts.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. Although Flowtown leans toward the B2C mass market culturally, I see monster B2B possibilities here. agencies, you should be experimenting with this too). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Consultant Metrics Social Media Social CRM 122

Convince & Convert

MARCH 18, 2016

It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. So here you’ve got articles, you’ve got ebooks, which we convert into a flipbook, which is much more interactive than a boring old PDF. So what you see is, okay, here are all our ebooks.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. If you have complementary resources like an Ebook, email newsletter, events or otherwise, make sure those are easy for first-time visitors to find as well. Pay attention to your statistics with regard to calls to actions.

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Social Media Strategy Consultant RSS 119

Social Media Marketing

MARCH 21, 2018

Standard unique content creation can furthermore, be used into different forms of content such as Microsites, White Papers, Webcasts, Digital Magazines, eBooks, Mobile Content , and more. More effective and faster business growth, especially when such content is shared between businesses (B2B).

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Content B2B eBook Mobile 101

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets. All rights reserved.

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Social Media Strategy Influencer Social CRM 147

Sprout Social

JANUARY 25, 2019

Another example of a B2B company that is producing great resources is customer identity company Signal. Here’s an example from a post on Twitter that talks about their 2019 Marketing Predictions eBook. Takeway: If you have blog articles, eBooks, or white paper landing pages, use those across your social media accounts.

Engagement 109

Engagement Hotels Brands How To 109

Webbiquity SMM

DECEMBER 1, 2015

75% of B2B buyers want brands to furnish sustantive content that helps them to research business ideas, but 93% of brands focus their content on “marketing” their own products and services. They place the least value on white papers and ebooks. Put your customers’ needs an interest first. SocialTimes ).

Social Media 100

Social Media Social Networking Real Estate CPC 100

Convince & Convert

DECEMBER 7, 2011

Marketface doesn’t blog, create white papers, produce podcasts, or anything we would consider to be modern content marketing. The fourth stage in kimono-opening is a familiar one to many B2B marketers: producing content and putting it behind a lead form. Give Me Your Number.

Content 135

Content Marketing Consultant Study 135

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., He wrote Crap: The Content Marketing Deluge and the B2B Content Marketing Strategy Checklist. Soap and fabric softener bored him rigid so he jumped ship to specialise in B2B. Things like, “eBooks don’t work for us.

Strategy 150

Strategy BuzzStream Content Brands 150

Convince & Convert

JUNE 12, 2013

That being said, I’m not suggesting you hire someone in a gorilla suit to stand by the side of the freeway holding a sign with the title of your latest white paper on it. The White Paper is in his briefcase. Photo Credit: Gorilla Suit. And our tests indicate gorilla suit advertisements convert poorly.

BuzzStream 150

BuzzStream Content Metadata Reddit 150

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. This morning it came to me and I was wondering if there are any white papers, or people that have concisely documented the history of what today is called Social media. strategy) [.]

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Rebekah Radice

MAY 24, 2017

White papers. Examples of these would be your blog posts, infographics, ebooks, tutorials, videos, etc. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Video tutorials.

Social Media 148

Social Media How To Analytics Types 148

Writtent Blog

JULY 18, 2013

Way back in 1998, Communications Professor Mitchell Stephens predicted the rise of images and video, writing “moving images use our senses more effectively than do black lines of type, stacked on white papers.” While estimates can vary, at least 30% of the population absorb information best when it’s illustrated, filmed, or drawn.

Content 95

Content Marketing Meme Hubspot 95

Webbiquity SMM

JANUARY 5, 2016

Writing White Papers to Establish Your Expertise by Prof KRG. White papers allow you to establish your expertise on a topic, making you more sought after and desirable to work with. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Do your images inspire your readers to take action?

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. ( B2B Marketing Insider ). eMarketer ).

Statistics 226

Statistics Social Media B2B Journal 226

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Content Offer Creation Are you hoping to increase your company’s online lead generation with eBooks and white papers?

Content 40

Content eBook SEO Guidelines 40

Webbiquity SMM

FEBRUARY 26, 2019

Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) For example, event marketing is often the single biggest line item in marketing budgets, and two-thirds of B2B marketers say live events are their most effective content marketing tool. as they grow.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

MAY 19, 2010

link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. is Crucial to your Content Marketing Strategy [link] #marketing #b2b [link] Maneesh Why D.I.S. Oh, and it's substantially less work on my end, with a more marketable finished product. link] Trudi Sinclair Why D.I.S.

Social Media 137

Social Media Strategy Consultant Social CRM 137

Rebekah Radice

MAY 24, 2017

White papers. Examples of these would be your blog posts, infographics, ebooks, tutorials, videos, etc. And 73% of B2B marketers say video positively impacts marketing ROI. Let’s break down several different forms of content and then I’ll share a quick strategy to increase engagement. Blog content. Video tutorials.

Social Media 60

Social Media How To Analytics Types 60

agora pulse

AUGUST 19, 2020

The definition of content curation is the process of gathering existing information like blogs, social media posts, or, ebooks written by other people or brands and sharing it with your brand’s followers. If you are creating content like an ebook or whitepaper as a lead magnet for your landing page, your content needs to be original.

Curation 130

Curation Content Curata Flipboard 130

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Maria Verven is a PR and content marketing executive with KC Associates , a Minneapolis-based b2b technology PR and marketing agency. Story ideas (again, thoughtful ones).

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

APRIL 8, 2014

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. ” Does Facebook Work for B2B Lead Generation? by Marketo Blog.

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Facebook Marketing B2B Advertising 223