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How to Derive Inspiration from an Active Fan Base

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. That and the great work that she does with Intel – which I think is definitely worth following whether you’re a B2B or a B2C company, simply because they really make the story more than themselves. We couldn’t do it without them! Listen Now.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

Click the play button to listen here: Download the audio file: [link]. You have a Tumblr blog as well that contains your Instagram feed , is that right? Maersk Line on Tumblr. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link]. Please Support Our Sponsors. Jonathan: Yeah, that’s right.

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4 overlooked B2B market research methods for understanding your customers

Sprout Social

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity SMM

Reddit and Tumblr are among the “youngest” networks, with half or more of users under 35 years old. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Earnest B2B ). Earnest B2B ).

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Marketing Marvels – Build Remarkable Content Marketing Hubs with Uberflip

Convince & Convert

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

Most companies have: Some sort of social media presence (be it Facebook, Twitter, LinkedIn, Pinterest, Tumblr, etc.). This could happen on networks like LinkedIn, Twitter, Pinterest, Tumblr, Facebook, and whatever the kids are using these days. We’ll start with owned assets – they tend to be the simplest to discuss in this context.