Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Webbiquity SMM

MAY 23, 2011

It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories.

B2B 190

B2B Social Media Case Study Study 190

The Realtime Report

JANUARY 28, 2017

Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. The biggest reason for this challenge has to do with the mindset with which B2B marketers have approached social.

B2B 91

B2B ROI Social Media Hashtag 91

Oktopost

OCTOBER 14, 2020

Stefanie also uses her skills to grow app downloads and drive leads using growth hacking techniques as well as content, social media, and paid ads. Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes.

B2B 136

B2B Skills Hosting LinkedIn 136

Convince & Convert

JANUARY 3, 2024

The data shows that 42% of businesses leverage AI-powered solutions for influencer identification and research. The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. The impact of AI is top of mind for marketers.

B2B 140

B2B Research Influencer Marketing 140

Oktopost

JUNE 19, 2023

These platforms grant easy access to some of the most valuable audiences any B2B enterprise could hope to find – provided you know how to find them, and how to use social media publishing to your advantage. Its centrality is a long-term market shift – one that any B2B enterprise should be working to keep up with.

Social Media 62

Social Media Strategy B2B Collaboration 62

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers.

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. Your job is to use social media to reach and influence decision makers at companies in your target space. Rocket content doesn’t even have to be read by BDMs to influence them.

B2B 115

B2B Bazaarvoice Content Influencer 115

Webbiquity SMM

APRIL 13, 2021

As of late March 2020, the iPhone app had been downloaded more than three million times. Influencer partnerships? This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity. An Android version is in the works. Sponsorships?

Apple 215

Apple Plaxo Microsoft Vimeo 215

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. presentation downloads, session video) after the event. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Remind People How Useful It Is.

Team 160

Team Marketing B2B Eventful 160

Oktopost

SEPTEMBER 15, 2020

The more we talk to our customers, the more we realize, while there are a few metrics many organizations report on in a similar manner, every B2B company has its own approach to quantifying success. We built them according to what we know about B2B social reporting (spoiler: we know a lot). Presentation matters.

B2B 105

B2B Metrics Report Data 105

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? Share this on Reddit. Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. Not all of these have hooks for gathering download information (that’s just not acceptable these days). B2B Marketing Content: Lure or Lasso? Share this on Reddit. Share this on FriendFeed.

Types 255

Types Content Case Study Press Release 255

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Hootsuite

JULY 4, 2022

It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally. of B2B decision makers who use social for work research say that TikTok influences their purchase decisions. The TikTok opportunity.

Questions 104

Questions Banking Insurance HootSuite 104

agora pulse

MARCH 1, 2021

Maintaining a successful YouTube channel comes with lots of perks, including daily interactions and potentially becoming an influencer or celebrity. but you are not allowed to allow free downloads of video or audio files or set up contests or lotteries as premium features. In many niches (SaaS, B2B, etc.),

YouTube 208

YouTube How To Guidelines Adsense 208

Pam Moore

MARCH 7, 2023

Brands can influence thought, emotion and action. Brands can be similar to humans. Think about this… A brand has a heart, personality and morals. Brand can inspire. Brands can connect with other humans. Brands can never be perfect. Brand can make mistakes because brands are made up of humans who make mistakes.

Authentication 78

Authentication eBook Brands B2B 78

Sprout Social

NOVEMBER 2, 2021

The influence of TikTok is undeniable—it’s the most downloaded app in the world , fuels the creator economy and cultivates thriving communities. metgala #socialmediamarketing #socialmedia #foryoupage #socialmediamanager #influencers #creators. ? In spite of that, many brands are still hesitant to join. sproutsocial.

Strategy 113

Strategy Marketing Hashtag Influencer 113

Pam Moore

OCTOBER 8, 2020

One of the best ways to increase the Return on Investment (ROI) on ALL of your marketing including digital marketing, social media, content marketing, influencer marketing and more is to take an Audience First Marketing approach to your marketing. What is a customer profile for b2b. 3 Steps for Audience Marketing Success.

Template 78

Template Templates How To Training 78

Keyhole.co

MARCH 11, 2024

An upward trend in connections denotes an expanding network, ripe with potential for collaborations, mentorship, and job prospects, thereby broadening your professional influence. An extensive reach expands your influence, enabling you to engage with a larger audience and solidify your position as a thought leader.

Template 52

Template Templates Analytics LinkedIn 52

Writtent Blog

JUNE 21, 2013

How To Leverage the Science of Relationships to Gain True Influence. There are four principal stages in gaining influence, and it’s always a cooperation of two and more parties. The first step is awareness, then you move to knowledge, the next stop is liking and the last one is preference given to the influencer’s advice.

Comments 76

Comments Influencer Marketing Statistics 76

Pam Moore

JUNE 2, 2017

Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. Forbes Top 5 social media power influencer (3 years running); 2017 digital marketers to watch – Forbes and numerous other accolades. million downloads to date. No worries.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

MARCH 7, 2023

Brands can influence thought, emotion and action. Brands can be similar to humans. Think about this… A brand has a heart, personality and morals. Brand can inspire. Brands can connect with other humans. Brands can never be perfect. Brand can make mistakes because brands are made up of humans who make mistakes.

Authentication 78

Authentication eBook Brands B2B 78

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? This action could be anything from clicking on a link to downloading a report. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Guest Post by Brandon Brown. Conversion Rate.

Metrics 191

Metrics Content Marketing ROI 191

Pam Moore

JUNE 24, 2020

Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Top 5 ways a buyer persona will help your business grow.

Template 78

Template Templates Avatar How To 78

agora pulse

NOVEMBER 10, 2020

You can download this free SMART goals guide to help you with that planning. With Analisa analytics, you can report on campaigns, followers, competitors, influencers, and hashtags to improve your paid and organic efforts. What Are the Most Important Social Media Metrics? Social media channels. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

SEPTEMBER 13, 2022

To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. This strategy involves working with finance sector social media influencers who have a large following in your target market and who can help promote your brand to their followers.

Platform 84

Platform Social Media Insurance Education 84

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. million App Store downloads in Q1 2019 (a year-on-year increase of 3.6%). Opt for micro-influencers. A micro-influencer on Twitter is someone with 2,000 to 50,000 follows. Create Twitter shoutouts for your favorite micro-influencers and see who responds.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

FEBRUARY 26, 2024

A reminder that even B2B social customer care should be person-first. The play: B2B brands, this one’s for you: Humanize. Stay tuned for next month’s edition where we’ll be focusing on brands mastering influencer marketing. They’re quick to reply to customer mentions with witty comments and affirmative messages.

Report 64

Report Atlassian Brands Sentiment 64

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Build relationships. Experiment. Keep it fresh.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . Influencer sponsorships and paid advertising. Traffic can also be aided via running time-limited promotions via sponsored posts on social media or through influencer sponsorships. . Slideshares. and more.

Comparison 145

Comparison SEO Curation Domain Name 145

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 100

Organization LinkedIn Strategy Social Media 100

Oktopost

MAY 30, 2022

But surprisingly, TikTok has emerged as a powerful tool for B2B marketers. billion users by the end of 2022, the time for B2B TikTok marketing is now. The high-reach potential of TikTok is one crucial factor for B2B marketers choosing the app. Why B2B Marketing on TikTok is a Great Idea.

B2B 111

B2B Examples Marketing Small Business 111

Pam Moore

JULY 6, 2020

Brands can influence thought, emotion and action. Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my free eBook 15 Tips to IGNITE Your Brand & Stomp Status Quo! . Brands can be similar to humans. Think about this… . A brand has a heart, personality and morals. Brand can inspire.

Brands 78

Brands eBook Template Templates 78

Pam Moore

JUNE 26, 2020

Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Why knowing your customer is not rocket science and is one of the easiest ways to leverage digital and social media marketing. Supporting Resources. Learn more and apply here.

eBook 78

eBook Template Templates B2B 78