Webbiquity SMM

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. You can download the executive summary for free (or pay $400 for the full report ). As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. Post on Google Buzz.

B2B 185

B2B Trends Marketing Technorati 185

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Sherrilynne Starkie

APRIL 3, 2019

Top news this week from the world of social media includes the death of Google+, Facebook’s war on hate, LinkedIn’s lookalike audiences, GMail’s 15th birthday and a primer on using TikTok. Google+ died yesterday. LinkedIn brings lookalike audiences to B2B marketing. Sandberg says we can win against hate.

LinkedIn 210

LinkedIn B2B Google Newsletter 210

Oktopost

OCTOBER 14, 2020

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show.

B2B 136

B2B Skills Hosting LinkedIn 136

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user. So what makes Google+ special? Google+ Guides and Tips.

Google 216

Google Tips Bookmarklet SEO 216

Oktopost

OCTOBER 28, 2021

Looking for B2B leads on social media? Having a distinct B2B sales advantage over your competitors in that environment can be challenging. To be successful in today’s B2B sales environment, having a strong social selling strategy is paramount to your company’s ability to drive results and generate ROI.

Tools 144

Tools B2B Price ROI 144

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Engagement (downloads and clicks).

B2B 88

B2B Marketing Paid Search Buy 88

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. He actually said to me, “No one searches at Google for a recruiting firm.” They’re not much different. Blogging is Your Home Base.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

APRIL 29, 2020

Bonus: Download a free, customizable social media schedule template to easily plan and organize all your posts in advance. Facebook: For B2B brands, post Tuesday to Thursday, 9 a.m. EST. Twitter: For B2B brands, post Monday or Thursday, 9 a.m. LinkedIn: For B2B brands, post Wednesday, 7:45 a.m., 10:45 a.m., 12:45 p.m.,

Template 145

Template Templates Social Media Tools 145

Sprout Social

JULY 29, 2020

Once your brand receives five reviews on Google, your business will begin to show up on Search Engine Results Pages (SERPs). However, it can also create an advantage over your competitors if you have the most reviews on your Google My Business page. This strategy is most beneficial for local businesses. Create case studies.

Review 140

Review Case Study Reputation Study 140

Mindjumpers

APRIL 4, 2012

The respondents were evenly distributed between B2B (51%) and B2c (49%) to know the opinion of people from both the industries. In addition, it also highlights how B2B companies differ from B2Ccompanies and whether the size of a business has any bearing on results. >> Download the report here.

Report 249

Report Industry Social Media Survey 249

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Results are what impress B2B marketing clients. Here’s where social media reports come in.

Report 95

Report Social Media B2B How To 95

Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. What content are they reading and downloading? Offer consumable content …. Use keywords.

Content 124

Content Brands Findability Marketing 124

Sprout Social

SEPTEMBER 30, 2020

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. According to the platform , 75% of potential B2B buyers say thought leadership helps them determine which vendors to put on their short list.

Organization 103

Organization LinkedIn Strategy Social Media 103

Convince & Convert

AUGUST 8, 2019

Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21% of our traffic comes from dark social sources.

Brands 152

Brands Analytics Consultant Data 152

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Four of the 10 pages have fewer than 10 “likes.”

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

JUNE 14, 2021

It’s not uncommon for B2b marketers to conflate these two processes and definitions, which is an unfortunate lousy habit. . The best techniques include looking at Google-related searches. Dedicated tools like Ahrefs are key, but Google Analytics and Google Search Console can also help you define your approach. .

Comparison 145

Comparison SEO Curation Domain Name 145

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? While Google Analytics or other analytics tools can easily take care of the second part, we’ll help you with the first one. This action could be anything from clicking on a link to downloading a report. Unique Visits.

Metrics 191

Metrics Content Marketing ROI 191

Keyhole.co

MARCH 11, 2024

LinkedIn Analytics Pro LinkedIn Analytics Pro is a premium Google Analytics tool offered by LinkedIn itself, providing advanced insights into your page performance and audience engagement. Download the template , dive into your LinkedIn analytics, and start implementing the insights shared. Here are some recommendations to explore: 1.

Template 52

Template Templates Analytics LinkedIn 52

Webbiquity SMM

OCTOBER 23, 2019

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. This nice little trick is a unique way for you to reach a B2B audience that you otherwise wouldn’t be able to reach with the same precision. Sponsored post. Image credit: C_osett on Flickr.

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

JANUARY 7, 2011

Three-quarters of b2b buyers use social media at some point during their purchase decision process, and marketers are responding with increased spending on social media marketing. Download the report and join the discussion on Focus. Post on Google Buzz. Facebook added more than 150 million new users in 2010. Share this on Bebo.

Trends 187

Trends Social Media Marketing Technorati 187

agora pulse

MAY 29, 2020

It’s entirely possible that—for brick-and-mortar stores and even plenty of B2B offices—that in-person, face-to-face contact offered your most significant interactions before the crisis. Download your FREE guide to SMART Goals for Social Media Strategy right now! Google Analytics can help you track this.

Social Media Management 213

Social Media Management Social Media ROI Company 213

Hootsuite

FEBRUARY 18, 2020

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Set up goals in Google Analytics to track leads on your website.

Social Media 145

Social Media How To HootSuite Discount 145

Kikolani

JULY 5, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. The Resources Mashup.

Domain Name 128

Domain Name Marketing Embedding RSS 128

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Private brand communities vs. Facebook.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

MARCH 8, 2012

Click the play button to listen here: Download the audio file: [link]. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. If you know what you’re looking for, you go to Google. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Company 120

Company Instagram B2B Survey 120

agora pulse

NOVEMBER 4, 2020

The first will show up in the right-hand sidebar, which includes Google Display Network-styled large images or videos that are clearly advertisements. Though the platform may not be for everyone, it is worth testing for both B2C and B2B businesses. There Are Different Types of Ad Placements. Right-hand sidebar. Ads in feeds.

Reddit 115

Reddit CPC CPM Cost 115

Buffer Social

JANUARY 16, 2018

– Your thoughts + downloadable data & charts. The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies. You can also download a copy of all the State of Social 2018 charts here.

Report 111

Report Data Social Media Research 111

Convince & Convert

MAY 23, 2017

Nevertheless, keep in mind that not all brands are The Atlantic , and news outlets tend to receive a lot more shares than, say, a B2B marketer. If we look at our direct traffic in Google Analytics and exclude traffic to the homepage, landing page, and app, we see that 21 percent of our traffic comes from dark social sources.

Brands 129

Brands Analytics Data Metrics 129

Oktopost

NOVEMBER 18, 2020

Only 12% of B2B buyers want to meet in person with a sales rep; and 71% start their process with an unbranded search Accenture, Think with Google. Relying just on data tracking email clicks and opens, whitepaper downloads or webinars registered to is just a small portion of the buyer’s journey.

Engagement 89

Engagement Social Media B2B Team 89

Convince & Convert

OCTOBER 9, 2013

Today’s buyers, both in the B2B and B2C world are increasingly hiding behind the anonymity of Google and digital content consumption to remain invisible until they are ready to talk to you. Connect with him on Google+ , follow him on Twitter or connect with him on LinkedIn.

Content 141

Content Proposal B2B Meeting 141

agora pulse

NOVEMBER 10, 2020

You can download this free SMART goals guide to help you with that planning. Google Analytics. Google Analytics. Google Analytics dashboard. Google Analytics is a service that collects website traffic data. Google My Business. What Are the Most Important Social Media Metrics? BrandMentions. Brandwatch.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Hootsuite

AUGUST 8, 2022

You know how it’s common to say “let me Google that” when you’re thinking of looking something up? This standalone B2B service allows businesses to share content across various platforms. Download the app. It’s also a good idea to have Google Translate open in another window. Chart via Statista. I’ll Ka-Talk you later”).

Mobile 83

Mobile FAQ HootSuite Retail 83

Sprout Social

NOVEMBER 26, 2018

Plus, we’ve compiled these tips into a handy checklist to get you started: Download Here. Although most business profiles primarily belong to startups, LinkedIn is a goldmine for anyone networking in the B2B space. Social media results are often among the first to pop up for any given small business on Google.

Social Media 105

Social Media Marketing URL Hashtag 105