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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. The information you provide should include basics like your website URL, logo, banner image, industry, company size and location.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Find out if the username or vanity URL you want is still available across dozens of social sites? Check dozens of popular social networking and social bookmarking websites to see if the username or vanity url you want to use is still available. Social and Alternative Search Engines. Create video emails? JustUnfollow.

Tools 206
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How to know if Your Content Marketing is Ineffective

Razor Social

Did you know that more than 50 percent of B2B marketers are unclear on what content marketing effectiveness looks like ? Depending on your business and your goals, this action e.g. conversion can be anything from e-book download to product purchase. No wonder so many companies fail at it! Shares on a piece of content.

Content 104
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24 of the Best Google+ Guides, Tips, Rants and Raves of 2012

Webbiquity SMM

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. How to Effectively Create a Google+ Following of 10,000 Engaged Fans by Search Engine Watch. So what makes Google+ special?

Google 216
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Why is measuring Lead Gen in Social Media so hard?

Buzz Marketing for Technology

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. You can also track tiny urls used in Twitter feeds to see how many clicks you got to that url but its not integrated the way it is on your own website.

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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. The search engines associated with Microsoft Advertising have a smaller audience segment.

Microsoft 145
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Top 14 Social Media Management Tools for 2021

Oktopost

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.