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A Beginner’s Guide to Microsoft (Bing) Ads in 2023

Hootsuite

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. Microsoft and Yahoo also have several smaller partner sites that are owned and operated by syndicated search partners.

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22 Noteworthy Content Marketing Guides and Tips

Webbiquity SMM

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication.

Content 193
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Google’s Content Rules

Proactive Report

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). Danny Sullivan, Search Engine Land founder, and editor. It’s called ‘owned media’. You produced it.

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88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

All In One SEO Pack Like many bloggers, I utilize the excellent All in One SEO Pack plug-in to optimize posts for search engine rankings. Pricing is very reasonable, as you can download and use 60 images a year for just $229. This nifty piece of software allows you to specify page title, description, and keywords for each post.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. B2B: Business To Business. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. SEM: Search Engine Marketing.