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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B 306
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Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. Their download rates improved 300%.

B2B 93
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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. There’s much more.

Aggregage 181
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Will Clubhouse be the Next Apple?

Webbiquity SMM

As of late March 2020, the iPhone app had been downloaded more than three million times. That in turn meant there was less third-party software development for Apple boxes. This is especially true for B2B leaders with an active social graph on LinkedIn and/or Twitter already. appeared first on B2B Marketing Blog | Webbiquity.

Apple 215
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Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. This metric measures the number of visitors who found your website through a search engine result.

Metrics 191
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Effective ways to ask for and get more customer reviews

Sprout Social

Once your brand receives five reviews on Google, your business will begin to show up on Search Engine Results Pages (SERPs). For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Improved SEO.

Review 140