Sprout Social

JANUARY 4, 2022

That said, if you’re dealing with resource limitations or struggling to get buy-in from your team, prioritizing Stories is likely to give you the biggest bang for your buck. As the second-largest search engine (behind Google), YouTube is more than just a platform where you can watch dog videos after work. We all have our preferences!

Statistics 142

Statistics Social Media Video Marketing 142

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 24, 2011

Social and Alternative Search Engines. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool.

Tools 206

Tools Social Media Lithium Sysomos 206

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. by B2B Digital Marketing. 32 Totally Free Google “Search Plus Your World” #SEO Resources by aimClear Blog. ** 5 STARS. So what makes Google+ special?

Google 216

Google Tips Bookmarklet SEO 216

Kikolani

JULY 5, 2013

The Resources Mashup. 12 Google Reader Alternatives to Consider – You still have until July 15th to download your Google Reader subscriptions and move them to an alternative RSS reader. Search Engines / SEO. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide!

Domain Name 128

Domain Name Marketing Embedding RSS 128

Hootsuite

JUNE 11, 2020

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. For example, take a look at how B2B company Monday.com uses skippable in-stream ads for lead generation. Pro Tip: And if you have the resources for multi-ad sequencing (i.e.,

YouTube 145

YouTube Marketing Campaign Guidelines 145

Oktopost

SEPTEMBER 14, 2021

Until network engineers develop the capability to beam pure emotion directly into users’ brains, offering great content will reign as the best way to reach and engage with audiences. Ultimately, it’s all about building a bond with your audience by providing them with information, resources, and experiences that they truly value.

B2B 131

B2B Content How To Statistics 131

Pam Moore

JULY 12, 2019

Are you sick and tired of spinning your digital marketing and social media wheels in the content marketing engine feeling as if you are creating, creating, creating loads and mounds of content yet getting nowhere? Supporting Resources: 2019 Content Marketing Editorial Calendar Template. How to Subscribe to Social Zoom Factor Podcast .

ROI 60

ROI Content Marketing Template 60

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. More and more journalists are making the leap over to the dark side (non-media side) where, frankly put, more resources and opportunities present themselves for great content creators.

Content 142

Content Consultant Marketing Price 142

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. More and more journalists are making the leap over to the dark side (non-media side) where, frankly put, more resources and opportunities present themselves for great content creators.

Content 130

Content Consultant Marketing Price 130

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Brand marketing solutions can help you enhance your brand assets and initiatives without burning resources, money, and time. I love that I can load an asset, send a link, and get a thank you from the teammate who downloaded it within a minute.”

Brands 62

Brands Hubspot Marketing B2B 62

ProBlogger

MAY 17, 2013

You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information. It can take some time and resources. Giveaways can spark interest, desire, and a sense of urgency. Day 2 – Increasing your list size.

How To 47

How To eBook Resources Widget 47

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

FEBRUARY 12, 2012

BlissPR is all B2B, and heavily blog-focused. Experienced content marketers don’t “do” search engine optimization. Essentially then, a 50-person agency will be dedicating the same resources as are invested in a $42,000/year employee (with a 50% overhead factor). Bailey Gardiner is mostly blog-oriented too.

Content 129

Content Marketing Cost Metrics 129

Webbiquity SMM

OCTOBER 16, 2012

Social Media and Human Resources. Earnest B2B ). And companies with more indexed pages generate far more leads from search. ( Search Engine Journal ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Advance your skills in front-end engineering, Node.js, and beyond! Only nine of the 130 companies have more than 10,000 followers.

Company 149

Company Twitter Software System 149

Buffer Social

NOVEMBER 8, 2023

Not only is social media a powerful content distribution engine, but it’s also a great way to see if the content you’re creating is resonating. On Resources, we focus more on timely content, and so shoot for our results there to be more immediate. 

Metrics 98

Metrics Content Marketing Newsletter 98

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.

Strategy 99

Strategy Marketing Case Study How To 99

Kikolani

JUNE 29, 2012

The Resources Mashup. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank.

Mashup 115

Mashup Resources eBook RSS 115

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. Comment away! All rights reserved.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Hootsuite

JUNE 27, 2022

That’s because the TikTok algorithm is a recommendation engine, designed to show you videos it thinks you’ll enjoy based on user interactions (like what videos you’ve watched or liked previously), categories you’ve marked as interesting, and more. Download now! Declining organic reach? Haven’t heard of her. Yes, really. Even finance.

B2B 97

B2B Trends Authentication Film 97

Webbiquity SMM

DECEMBER 30, 2014

“Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. The 3 Goals For Your Content Marketing by B2B Marketing Insider. 7 Ways to Boost SEO Results for Your Video Content Marketing by B2B PR Sense Blog.

Content 193

Content Tips Marketing B2B 193

ProBlogger

MAY 10, 2012

Normally it’s best to use a white paper if you’re providing a service or product in the B2B sector. If someone’s writing a tip on SEO and they feel that your white paper is the best resource for more information on a particular tip, they will want to link to it. How can blogs use white papers? Please share your comments with us below.

How To 39

How To Tips Products List 39

Sprout Social

APRIL 6, 2021

Generating leads on social media can benefit both B2C and B2B marketers as it helps you identify the social media audiences that are interested in your business. In other words, lead generation helps you establish your business as an invaluable resource to potential customers. — Forrester (@forrester) November 29, 2020.

Campaign 141

Campaign Social Media Discount Conference 141

Hootsuite

DECEMBER 10, 2019

Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2020. If not, you’re better off investing your time and resources elsewhere in 2020. B2B: 54% brand-building and 46% sales activations. Here’s our insider look at what you need to know for the year ahead.

Trends 145

Trends Social Media CPA Sports 145

Kikolani

JULY 19, 2013

The Resources Mashup. Search Engines / SEO. The PPC Guide for B2B Professionals – Learn how B2B market characteristics can influence and inform your PPC campaigns in this PPC guide for business-to-business companies. Also, subscribe to the mailing list to download a free copy of The Guest Blogging Survival Guide!

Marketing 128

Marketing RSS Mashup SEO 128

Webbiquity SMM

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). MarketingSherpa’s Top 7 B2B Case Studies for 2010 (64 pages). How are they doing it?

Report 174

Report Social Media B2B GPS 174

Hootsuite

JULY 21, 2020

This gives you an even better idea of where your traffic is coming from—and where you should invest your resources. And when you consider the fact that YouTube is the world’s second largest search engine , you’ll understand why the site offers some of the best ways to expand your audience and build engagement. LinkedIn video metrics.

Metrics 144

Metrics Platform Video HootSuite 144

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And you might call it a resource center, you might call it a content library.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. However, there’s a lot more to Stumbling when you share.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Buffer Social

AUGUST 8, 2017

Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them. The B2B social media management platform. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.

Social Media Management 111

Social Media Management Social Media Tools Price 111

ProBlogger

FEBRUARY 18, 2019

Get and grow your audience by getting your podcast listed in search engines. Instead, review popularity, downloads and listening duration. Links and Resources for How to Start a Successful Podcast: Podcast Motor. I can see that just by download numbers he gets 20,000 or 30,000 downloads per episode. Shure SM7B.

How To 44

How To Hosting Apple Questions 44

Rebekah Radice

FEBRUARY 1, 2016

Persona Resources. What are they asking Google, Siri or any other search engine when looking for your product or service? The days of “tricking” search engines with keyword placement and stuffing are long gone. This is great for B2B market, but only when used intelligently. Average age: 44. Customer Surveys.

How To 114

How To List Social Media SMS 114

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Essentially, it should be a valuable resource that is not available freely on the web. Take a cue from Search Engine Journal.

Social Media 264

Social Media Discount Influencer B2B 264