Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Webbiquity SMM

OCTOBER 16, 2012

Of Twitter’s 165 million users, half access Twitter on mobile devices at least occasionally. ( HubSpot ). 75 of the Fortune 100 companies use LinkedIn in their corporate hiring process. ( HubSpot ). 76% of marketers said they planned to increase use of video and YouTube in 2012. ( HubSpot ). Earnest B2B ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Oktopost is the only social media management tool dedicated to B2B marketing.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Webbiquity SMM

DECEMBER 30, 2014

Pam Moore (again) offers practical, actionable guidance on how to organize and create a content marketing editorial calendar, complete with a downloadable template and all of the elements that should be part of the calendar (from weekly and monthly themes through primary keywords and categories to supporting media and syndication. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Sprout Social

JANUARY 30, 2020

Whereas a traditional company may treat a transaction as a “one and done,” SaaS companies are laser-focused on long-term retention after a demo or download. Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Organic social media.

Strategy 97

Strategy Marketing Case Study How To 97

Buffer Social

AUGUST 8, 2017

Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them. The B2B social media management platform. From social media publishing to analytics to social advocacy, Oktopost has all the tools most B2B marketers would want.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. 6 Tips to Get Retweeted More Often by Search Engine Journal. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog. 50+ Creative Twitter Headers for Your Inspiration by Social @ Blogging Tracker.

Tools 192

Tools Twitter Tips HootSuite 192

Webbiquity SMM

AUGUST 2, 2010

A B2B Marketer’s Guide to Great Facebook Pages from HubSpot (29 pages). Though Facebook is generally more effective for b2c marketers than on the b2b side (as even this report notes), there are nevertheless b2b companies standing out from the crowd by getting results through Facebook. How are they doing it?

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

OCTOBER 23, 2012

” 17 Examples of Twitter Brand Page Backgrounds to Inspire You by HubSpot. How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. Secrets of Becoming a Pro B2B Tweeter by Social Media Today. ” 6 Data-Backed Tips for Getting More Retweets [Research] by HubSpot. Itweetlive.

Tools 203

Tools Tips Twitter Klout 203

Convince & Convert

MAY 10, 2012

Click the play button to listen here: Download the audio file: [link]. Jay : No question, especially if you’re in B2B, where you have smart phone penetration that’s upwards of 80 percent in most cases. Jay : And you are a big proponent of HubSpot. I know you use HubSpot software. Same thing with HubSpot.

Hubspot 114

Hubspot Mobile Analytics Google 114

Convince & Convert

MARCH 1, 2012

Click the play button to listen here: Download the audio file: [link]. Eric: We’re a B2B software company. We try to deploy content creation engines, machines that are somewhat like magazines. So this is content that would be considered highly valuable, that solves people’s problems, and that people want to download.

Social Media 140

Social Media Hubspot Software Hosting 140

Rebekah Radice

FEBRUARY 1, 2016

Use this Persona Template from HubSpot. What are they asking Google, Siri or any other search engine when looking for your product or service? The days of “tricking” search engines with keyword placement and stuffing are long gone. This is great for B2B market, but only when used intelligently. Ask online.

How To 114

How To List Social Media SMS 114

Writtent Blog

JUNE 24, 2013

Ellie Mirman of HubSpot recommends advertising for interviews if you’re short of customers. A comprehensive list can fuel your content calendar for months, allowing you to capture the interest of the 89% of consumers who use search engines to make purchase decisions. That’s okay. There’s really just no way to escape the fact.

Small Business 93

Small Business Strategy Content eBook 93

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And I can’t tell you how many resource centers I land on, and B2B companies are brutal for this.

Marketing 60

Marketing Content eBook Joomla 60

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. 6 Ways to Eliminate Pesky Duplicate Content (Search Engine Guide): Duplicate content can mean search engines sending visitors to the wrong pages.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 6, 2012

And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. by HubSpot Blog. Using Facebook for B2B Marketing. 5 Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. 7 Steps For Awesome B2B Facebook Marketing by Social Media B2B.

Tips 219

Tips Facebook Tools B2B 219