15 Metrics You Should Measure in Content Marketing
Waxing UnLyrical
NOVEMBER 30, 2018
Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? If your digital content is not optimized, it will rank lower in search engine rankings, thus affecting your website traffic. This metric measures the number of visitors who found your website through a search engine result.
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