article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?

B2B 306
article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

To inspire you to a more original small business content strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companies with brilliant content. Their download rates improved 300%.

B2B 93
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. If you haven’t already, you should consider joining the 72% of other B2B marketers who have experienced faster results using a paid social media marketing strategy. What is Paid Social Media for B2B?

B2B 139
article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. And links are a critical part of rising in the search engine rankings. But, HubSpot generates a good portion of our traffic from search engines now.

article thumbnail

7 B2B Digital Marketing Tips For Your Branding Toolkit

Keyhole.co

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52
article thumbnail

B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. There’s much more.

B2B 181
article thumbnail

Will Clubhouse be the Next Apple?

Webbiquity SMM

As of late March 2020, the iPhone app had been downloaded more than three million times. In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building.

Apple 215