Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

JULY 6, 2020

Supporting Resources. 15 Tips to Ignite Your Brand (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Buyer Persona Worksheet (editable templates for b2b and b2c). Take Action: Download my free eBook 15 Tips to IGNITE Your Brand & Stomp Status Quo! . SoundCloud.

Brands 78

Brands eBook Template Templates 78

Pam Moore

NOVEMBER 23, 2020

Download this free ebook and then take a listen to episode #279 of the Social Zoom Factor podcast and learn how you can setup a 6 month plan for budget approval. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

SEPTEMBER 9, 2020

Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training , Content Calendar Template and more. See the “Supporting Resources” section at the bottom of this article. Action: Grab our Buyer Persona Worksheet Template Pack (editable templates for B2B and B2C).

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 140

B2B Research Influencer Marketing 140

Pam Moore

AUGUST 17, 2020

Supporting Resources . The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). Take Action: Download free Personal Branding Guide and Worksheet . Download free Target Customer (Buyer Persona) Worksheets . Personal Branding Guide and Worksheet . Audience Marketing Prioritization Worksheet.

LinkedIn 78

LinkedIn Tips Brands Training 78

Pam Moore

OCTOBER 20, 2020

They keep their target market segments too broad and as a result they spread themselves too thin from a resource and budget perspective. Additional supporting resources such as our Buyer Persona Worksheet , 5-Day Buyer Persona Bootcamp Virtual Training and our Content Calendar Editorial Template. Supporting Resources .

Research 78

Research Template Templates Training 78

Convince & Convert

MARCH 10, 2010

You can download it free below. With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media eBook Strategy Social CRM 116

Pam Moore

DECEMBER 21, 2020

Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C) The post 7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast] first appeared on Pam Moore Speaker, Trainer, Consultant.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Supporting Resources . How to Get Your Digital and Social Media Marketing Budget Approved (ebook). How to Get Your Digital and Social Media Marketing Budget Approved (ebook). The Top 10 Things You Must Know About Your Customer (ebook / marketing guide). 10 Reasons You Need an Audience First Marketing Strategy.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

SEPTEMBER 20, 2020

Supporting Resources . Take Action: Download free Guide: Sales & Marketing Conversion Funnels – The ULTIMATE Getting Started Guide! Why engagement is a key metric and goal you should be driving on LinkedIn. Personal Branding Guide and Worksheet . Audience Marketing Prioritization Worksheet. SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Convince & Convert

JANUARY 7, 2016

He co-authored “The B2B Social Media Book” back in 2012 and brings his specialist insight into B2B marketing strategy to the Content Pros Podcast. Stay tuned for that valuable eBook and, in the meantime, enjoy Jeffrey L. Resources: Eloqua. Cohen’s great insights into effective content marketing strategy.

Content 60

Content B2B How To Energy 60

Webbiquity SMM

MAY 10, 2011

Nevertheless, social media activity consumes resources and therefore must produce business results–or those resources will be spent somewhere else. Promote white papers / eBooks / reports for lead generation. Got some great support resources online? Generate webinar registrations. Showcase your customer support.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Koka Sexton

OCTOBER 18, 2014

Teams can utilize the following resources within TeamLink and the new Sales Navigator to encourage team-based sales collaboration: Common Connections: Identify who you have in common and then ask your fellow team members to provide a warm introduction. This was originally posted on the LinkedIn Sales Solutions blog. Powered by WP Bannerize.

Tips 96

Tips Template Templates LinkedIn 96

Oktopost

SEPTEMBER 14, 2021

In B2B sales, where research and deliberation are always a big part of the purchasing journey, content marketing will remain the dominant marketing growth strategy for the foreseeable future. Ultimately, it’s all about building a bond with your audience by providing them with information, resources, and experiences that they truly value.

B2B 131

B2B Content How To Statistics 131

Social Media Strategies Summit

NOVEMBER 28, 2022

If your call to action is to download an ebook, the landing page should send you somewhere like this: Image source. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. HubSpot understands Facebook’s B2B lead generation potential. Treat this like a CTA.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. More and more journalists are making the leap over to the dark side (non-media side) where, frankly put, more resources and opportunities present themselves for great content creators.

Content 142

Content Consultant Marketing Price 142

Convince & Convert

MARCH 27, 2012

As a good content marketing best practice, we’ve put together the highlights of the presentation below, along with the downloadable SlideShare version. More and more journalists are making the leap over to the dark side (non-media side) where, frankly put, more resources and opportunities present themselves for great content creators.

Content 130

Content Consultant Marketing Price 130

ProBlogger

MAY 17, 2013

You might consider a short eBook or report, or something like more adventurous like access to a web tool, a widget download, or access to a member’s only area with key features and valuable information. During our auto-responder experiment, we chose to offer an eBook and built a landing page on our website to capture new subscribers.

How To 47

How To eBook Resources Widget 47

Oktopost

APRIL 7, 2022

Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc. So how can you create a social media sales funnel that aligns (and drives leads into) your B2B sales funnel? What value do you uniquely add? Blog posts.

Social Media 118

Social Media How To Metrics B2B 118

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. In this article, we’ll take you through 11 steps and goals to help develop your B2B lead nurturing process into an effective conversion machine. Downloading free, branded content. How important is it?

B2B 165

B2B ROI Campaign Buy 165

Webbiquity SMM

MARCH 29, 2016

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy.

B2B 100

B2B Social Media Strategy Marketing 100

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. eBooks boost your brand’s credibility and move leads through your marketing funnel.

Template 131

Template Templates Social Media Strategy 131

Kikolani

JUNE 29, 2012

The Resources Mashup. The Marketer’s Guide to Information Visualization: How to Rock Infographics, Shareables, and Slideshows – That’s why today, I’m going to reveal how you can get aboard the visualization marketing gravy train, where to find the best resources, and how to get graphics done without breaking the bank.

Mashup 115

Mashup Resources eBook RSS 115

agora pulse

MARCH 1, 2021

Bonus: Free SMART Strategy Ebook. Publish downloadable gated content like ebooks and whitepapers. LinkedIn is where 80% of B2B leads are generated on social media,” according to Forbes. Need to generate more leads for your clients or your own business? Who doesn’t?) How many followers do you have on Twitter?

How To 174

How To Hashtag LinkedIn Newsletter 174

Webbiquity SMM

OCTOBER 16, 2012

Social Media and Human Resources. Earnest B2B ). B2C companies who blog regularly see an 88% increase in median monthly leads and B2B companies who blog see a 67% increase in leads. ( V3 Integrated Marketing ). Just 11% use mobile content and only 9% create eBooks. Earnest B2B ). Earnest B2B ). There are 1.5

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. All rights reserved.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Webbiquity SMM

DECEMBER 30, 2014

“Creating the content first and figuring out where it should go later sounds like a surefire way to waste time and resources. ’ Why are we creating this blog post / eBook / status update? The 3 Goals For Your Content Marketing by B2B Marketing Insider.

Content 193

Content Tips Marketing B2B 193

Rebekah Radice

JANUARY 9, 2017

Download Your FREE Social Media Content Calendar! You’re defining a niche, creating a voice, and positioning your company as the “go to” resource. Workbooks / Downloads. They’re effective for both B2B and B2C marketing. eBooks boost your brand’s credibility and move leads through your marketing funnel.

Template 60

Template Templates Social Media Strategy 60

Convince & Convert

MARCH 18, 2016

Now how does anybody actually see it or watch it or listen to it or download it or know about it? It’s a platform for B2B marketers, primarily B2B marketers, to create, manage, optimize, and merchandize their content. And you might call it a resource center, you might call it a content library.

Marketing 60

Marketing Content eBook Joomla 60

Convince & Convert

DECEMBER 7, 2011

In just 10 years we’ve moved from laggards pondering whether they even wanted a website, to a circumstance where “content marketing” and “corporate storytelling” are garnering serious budgetary resources. For example, create 2 related ebooks and give one away for free, and lead gate the other.

Content 135

Content Marketing Consultant Study 135

Writtent Blog

JUNE 24, 2013

Case studies like these prove that blogging, eBooks and social media do work for a small business strategy. Even if you’re drawing from existing content assets to create eBooks and whitepapers, they’re still ridiculously time consuming projects. However, finding ways to repackage these eBooks can further boost your mileage.

Small Business 93

Small Business Strategy Content eBook 93

Convince & Convert

SEPTEMBER 21, 2010

To help you figure all this out, you might want to download my free social media strategy worksheet. A good resource to find out how to connect with your audience is Groundswell. link] Crushing the Myth of B2B Social Media [.] A+ resource links, too. Now, you can worry about tools, and outposts, and social media tactics.

Social Media 167

Social Media Strategy Consultant Conference 167

Rebekah Radice

FEBRUARY 1, 2016

Persona Resources. This is great for B2B market, but only when used intelligently. Use multiple online locations to host your sign-up form: website, social media profiles, blog, online ad, infographic, whitepaper download, squeeze page, ecommerce checkout, and more. Average age: 44. Income – $75k. Customer Surveys.

How To 114

How To List Social Media SMS 114

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. It can be anything from research reports to templates, case studies, and ebooks. Are you excited to learn more? Free Tools.

Social Media 264

Social Media Discount Influencer B2B 264