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B2B Blogging Trends for 2011

Webbiquity SMM

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. So what’s next for B2B blogging? But time is running out to grab the best intellectual spots of turf on the B2B blogging landscape.

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Social Media Budget Ratio in B2B Marketing

Buzz Marketing for Technology

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. I actually tried to tackle this question a few times on my blog before. Tweet This! Share this on Facebook.

B2B 198
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon. They’re not much different.

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The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. ex dont list a white paper on YouTube). I think this strategy is exceptionally good for B2B marketers with long lead cycles.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255
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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. This would include eBooks, Research, White papers, etc. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of.

Types 255
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Sharing is how you build a Brand

Buzz Marketing for Technology

Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. And I couldn’t help but agree. Tweet This! Share this on Facebook.

Brands 213